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Five Tips for Conference Sponsorship Pricing

Velvet Chainsaw

In other words, a sponsor’s ROI is subjective in nature, making pricing an inexact science. Pricing methodologies for sponsorship vary greatly. If you’re being charged with updating and optimizing the pricing and effectiveness around your conference’s sponsorships, use these five tips to guide you: Leverage competitive intelligence.

Price 98
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How’s Your Pricing Strategy?

Associations Now

And, more precisely, how to price what you’re selling. As I was working on my feature for the latest issue of Associations Now on pricing strategy , it quickly became clear that there are few hard and set rules about how to think about pricing. One is that the lack of a coherent pricing strategy risks alienating members.

Price 90
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Leadership Limerick: Putting a Price on Value

Idea Architects

Every Monday, I offer a leadership limerick, highlighting an idea or strategy about effective leadership in limerick form. Searching for leadership limerick will identify previous posts. Pricing is such a critical consideration there is an organization, The Professional Pricing Society , devoted exclusively to its practice.

Price 60
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Don't Compete on Price

Eric Lanke

image source Don't compete on price. There are certainly some organizations that can successfully compete on price. They generally have high-volume, low-investment business models, and are perfectly suited for the low-price strategy. And this is why competing on price is a bad strategy for associations.

Price 100
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Association Brain Food: 4.5.24

Reid All About it

Hear how to define a vibrant community, benchmark community KPIs against your peers and industry standards, connect community engagement to business results to optimize and grow, and evangelize the importance of community and its benefits to your leadership team. More info/register (ASAE members only). Host: ASAE Tue 4/9 at 11 a.m.

Revenue 256
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Association Brain Food: 11.10.23

Reid All About it

If you manage non-dues revenue programs, you’ve got to understand Unrelated Business Income Tax (UBIT) —or your association will eventually pay the price (taxes plus penalties and interest). Sean Soth, Founder & Leadership Advisory Board Chair, Professionals for Association Revenue Wed 11/15 at 2 p.m. More info/register.

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Association Brain Food: 4.12.24

Reid All About it

Fri 4/12 at 11 a.m.* – Leadership Excellence: Prioritization and Inspiring Change Navigating complex projects and organizational change can be daunting for any leader, but women often face unique challenges in gaining buy-in and driving results. I’m happy to feature it as long as it’s not too product-centric. 1 CAE credit.

Revenue 256