MemberClicks

AUGUST 1, 2023

Creating an association can feel like a complicated and daunting process, but it doesn’t have to be! Marketing Plan – Your marketing plan outlines quarterly goals, metrics for success, and strategies and tactics for reaching your ideal member profile and generating revenue to accomplish your goals in Step 1.

Recruiting 52

Recruiting Recruitment Cost Discount 52

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JANUARY 8, 2021

Jodi Harris, Content Marketing Institute ). Presenter: Paula Blomster, Conference Manager, Suomen Messut Osuuskunta. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Amy Gitchell, Marketing Specialist, GrowthZone AMS. Ann Handley ). Terence Eden ). 1 CMP credit.

Las Vegas 370

Las Vegas Case Study Conference LMS 370

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DECEMBER 18, 2020

Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. Susan Schramm of Go To Market Impact describes five ways to “de-risk” your next virtual (or hybrid) event —”drawn from real-world experiences and scars (my own and others).”

Video 221

Video Certificate Review LMS 221

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JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Top 10 Tips in Software Selection for Managing Associations. Learn how to make the most of your association’s greatest resources—your staff members. Elise Dopson, Databox ). Tue 1/14 at 1 p.m. – 1 CAE credit.

LMS 243

LMS Software Chicago Washington 243

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AUGUST 28, 2020

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Learn to determine who should be membership targets, which features of membership should be highlighted, how to develop an effective brochure layout, decision motives for joining, and how to train your members to use the brochure.

Montana 359

Montana North Carolina Content Certificate 359

Aaron Wolowiec

MARCH 24, 2015

A MOOC is a social, networked learning experience that blends a subject matter expert (instructor), technology and convenience. In other words: a hybrid-learning format that appeals to today’s 24-7 learners. In the background, a successful learning management system is key to operating a successful MOOC.

Mooc 100

Mooc LMS Learning Management System Social Media 100

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JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

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JANUARY 13, 2017

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. The council manages leadership recruitment, candidate evaluation, and nominations.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

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JANUARY 13, 2017

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. The council manages leadership recruitment, candidate evaluation, and nominations.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

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SEPTEMBER 11, 2020

Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. The folks at Fíonta do too, which is why they say integrating Salesforce (or any CRM/AMS) with a learning management system (LMS) should be on your association’s to-do list.

LMS 329

LMS Montana Revenue Price 329

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JANUARY 18, 2019

In this competitive talent market, this sounds like a must-read for association execs. LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. A classic marketing mantra (about pricing) is flawed. Presenter: Jason Askew, Product Marketing Manager, Cvent.

DC 293

DC Washington Member Engagement Content 293

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NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Wed 11/15 at 1 p.m. – New association event. .

Certificate 281

Certificate Price Tools Technology 281

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MARCH 11, 2022

Your marketing team constantly talks about the buyer’s journey. You’ve heard of the term—after all, you’re a “buyer” yourself and you understand the typical decision-making process. Presenters: Maneesha Manges, Director of Services, and Aimee Pagano, Senior Digital Marketing Advisor, HighRoad Solution. CAE credits. CAE credits.

LMS 195

LMS Revenue Los Angeles Newsletter 195

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NOVEMBER 6, 2020

MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Learn how you can perfect the AMS selection process without ever leaving your living room.

Learning Management System 285

Learning Management System Education Communications Technology 285

Higher Logic

JANUARY 29, 2019

It's only been a focus for the past few decades and, unlike more traditional disciplines like marketing and finance, you can't go to school and major in it. Part of the reason that member engagement is such a big challenge is that there isn't a clear-cut process. Now, let's go back to that 90-9-1 principle for a minute.

Member Engagement 257

Member Engagement Strategy Tools Content 257

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OCTOBER 16, 2020

Green beans are all over the farmers market right now. Contextual engagement is the process of asking questions, capturing context, and acting immediately on member needs. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Tackling Multicultural Marketing Like a Pro.

Indiana 221

Indiana Review Education Conference 221

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OCTOBER 5, 2018

In their Ultimate Guide to SEO , HubSpot describes in plain English how to increase your site’s visibility and rankings with search engine optimization, content marketing, and link building. Presenter: Jason Askey, Product Marketing Manager at Cvent. Lunch provided. 1 CAE credit. Location: Washington DC. Lunch provided.

DC 170

DC Washington Tools Certificate 170

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SEPTEMBER 10, 2021

see targeted demos of learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. Learn about common tools that you may already have to help automate some of the process. More info/register. to 3:45 p.m.

Strategy 195

Strategy Content Education Tips 195

MemberClicks

AUGUST 3, 2023

What is learning management software? According to Marketing General , just after networking, the second most common reason members join an association is for continuing education or professional certification. Some essential benefits of an integrated AMS/LMS system include: Reduced user friction. Increased efficiency.

Software 52

Software LMS Certificate Learning Management System 52

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MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. They explain how podcasts can benefit associations and their audiences, provide tips for starting an association podcast , and describe the planning process and issues to consider before you decide to move forward.

Committee 195

Committee Education Software Technology 195

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NOVEMBER 11, 2016

Kelly Treadway, marketing and social media strategist, EventCurious. Webinars have become the most important tool marketers have for generating leads and driving sales. Presenter: Mark Bornstein, vice president of content marketing, ON24. Learning Management System (LMS) Selection: Mastering the Process, Avoiding the Pitfalls.

Handbook 237

Handbook Washington eBook DC 237

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FEBRUARY 21, 2020

The examples called out by Lou Downe in a Fast Company article on bad service design —from how banks handle identity fraud to how call centers handle student loans—should make you think twice about your processes. Joe Williams, Content Marketing Institute ). Presenter: Josh Kashorek, Director of Marketing at Journity .

DC 221

DC Washington Content Education 221

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APRIL 23, 2021

Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started. Learn how you can use third-party sourcing to complement and bolster your in-house capacity. Skip down to the list of free webinars if you prefer takeout. CAE credit.

Revenue 370

Revenue Strategy Content Education 370

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JANUARY 20, 2017

Organizer: Peggy Hoffman, CAE, president, Mariner Management & Marketing. After conducting in-depth interviews with more than 300 members, Amanda Kaiser learned that the membership process is not a year-long cycle. Digital Marketing for the Event Planner: Organic Search. 1 CAE credit. Location: Columbia MD.

LMS 150

LMS Arlington Content Review 150

MemberClicks

OCTOBER 20, 2023

Beginning as on-site databases, association management software has now evolved to being predominantly cloud-based. Your basic AMS includes: Member database Email Marketing Event management Financial Management Data Analytics and Reporting 2. The price of your AMS depends on several factors: 1.

Software 52

Software Association Management How To Email Marketing 52

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JANUARY 20, 2017

Organizer: Peggy Hoffman, CAE, president, Mariner Management & Marketing. After conducting in-depth interviews with more than 300 members, Amanda Kaiser learned that the membership process is not a year-long cycle. Digital Marketing for the Event Planner: Organic Search. 1 CAE credit. Location: Columbia MD.

LMS 150

LMS Software Arlington Cost 150

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OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. WBT Systems explains how to motivate members to buy what you’re selling. How to explain content marketing to anyone.

DC 170

DC Las Vegas Washington Review 170

MemberClicks

JANUARY 6, 2022

And one of the best ways to take your recruiting efforts on the road is with a networking mixer. To encourage your current loyal members to participate, offer an incentive for those who send you successful new recruits. Another kind of recruitment event you can host is a bring-a-friend meeting. Ask members for recruitment ideas.

Recruiting 52

Recruiting Recruitment Discount Social Media 52

MemberClicks

JANUARY 6, 2022

And one of the best ways to take your recruiting efforts on the road is with a networking mixer. To encourage your current loyal members to participate, offer an incentive for those who send you successful new recruits. Another kind of recruitment event you can host is a bring-a-friend meeting. Ask members for recruitment ideas.

Recruiting 52

Recruiting Recruitment Discount Social Media 52

Forj

APRIL 22, 2021

It’s especially important considering education is the short game; increasing membership through retention and recruitment is the end goal. And, you’ll want to do this early in the game (as soon as you’ve developed the concept of your first course), to ensure the course you build and the price you set are in lockstep throughout the process.

Price 172

Price Course LMS Discount 172

MemberClicks

OCTOBER 10, 2023

This will give you an insight into market standards and help you set competitive rates that cater to both your nonprofit’s financial needs and your members’ capacity to pay. A tiered membership system allows members to easily understand their membership dues and benefits, so they can choose the tier that fits their needs.

Software 52

Software Membership Management Newsletter Revenue 52

MemberClicks

MAY 13, 2022

Or maybe you’re tired of dealing with disconnected solutions that require you to juggle multiple systems, duplicate tasks and manually transfer data. . There are plenty of solutions available that can bring your data and management processes all under one roof. Email Marketing.

Software 52

Software Association Management Price System 52

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FEBRUARY 24, 2023

After reviewing ASI’s 2023 Membership Performance Benchmark Report, WBT Systems discusses the findings and highlights the role of professional development in attracting, engaging, and retaining members. Host: Maurine Kwende, CEO and founder, EMK Learning Solutions Fri 2/24 at 12 p.m. AMS implementation. Member renewals.

Certificate 39

Certificate Innovation Education Process 39

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FEBRUARY 17, 2023

The weekly list of free educational events and resources for the association community… Program marketing. WBT Systems describes what goes into a persuasive toolkit. If your AMS doesn’t help you recruit, engage and retain members , it’s time to start looking for a new one. The odds on that aren’t so good these days. to 3:20 p.m.

Revenue 39

Revenue Strategy Education Technology 39

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FEBRUARY 3, 2023

Joanna Pineda spoke with Rick Grimm, CEO of NIGP, on episode 15 of the Matrix Group’s Association Thrive podcast about his association’s Talent Council, which takes a different approach to volunteer recruitment. Marketing plan. Hero worship. More info/register. Mapping Your Future Have you started mapping your future? 1 CMP credit.

LMS 40

LMS Video Technology Revenue 40

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OCTOBER 21, 2022

Association Briefings explains how podcasts benefit associations and their audience, provides tips for starting an association podcast , and reviews the planning process and issues to consider before you dive in. AMS experts will be showcasing platforms and sharing their knowledge with the association market. Member gatherings.

Revenue 44

Revenue Email Marketing Education Review 44

Reid All About it

JANUARY 13, 2023

It’s time for MGI’s 15 th annual Membership Marketing Benchmarking Survey. If not, use this survey link to join nearly 1,000 association leaders worldwide whose participation helps all of us gain insights about what’s working to recruit, engage, and retain members, along with other valuable information. AMS implementation workload.

Revenue 39

Revenue Education Strategy Leadership 39