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JUNE 25, 2021

Tracy King has come to the rescue with an excellent idea: host the trade show/expo on your learning management system (LMS) —a long-lasting and sustainable solution for exhibitors, prospective customers and your association. Amanda Milligan, Content Marketing Institute ). Ed Salvato, LGBTQ marketing specialist.

LMS 361

LMS Revenue Tips America 361

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JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. WBT Systems shares five trends and opportunities they see for association e-learning in 2019. More info/register.

DC 275

DC Washington Learning Management System LMS 275

MemberClicks

AUGUST 1, 2023

Marketing Plan – Your marketing plan outlines quarterly goals, metrics for success, and strategies and tactics for reaching your ideal member profile and generating revenue to accomplish your goals in Step 1. Recruit your board. Recruit your staff.

Recruiting 52

Recruiting Recruitment Cost Discount 52

Reid All About it

SEPTEMBER 11, 2020

Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. The folks at Fíonta do too, which is why they say integrating Salesforce (or any CRM/AMS) with a learning management system (LMS) should be on your association’s to-do list.

LMS 329

LMS Montana Revenue Price 329

Reid All About it

JANUARY 28, 2022

Join this engaging conversation as Vince Caldwell leads us through the latest and best new business books on the market and shares his advice for young professionals along the way. Presenter: Chris Klauda, Senior Director, Market Insights, STR. Learn what it means to coach instead of manage teams and why that’s so important.

Newsletter 195

Newsletter Survey Team Software 195

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Dean West at Association Laboratory wonders if he’s lazy, stupid or resilient (I’m not saying) and shares lessons about resilience that can guide your association’s strategy decisions.

Committee 195

Committee Education Software Technology 195

Higher Logic

FEBRUARY 28, 2019

Let's focus on how engagement tools and platforms, like additional community modules or marketing automation, can work together to elevate the success and impact of your online community as it relates to events and registrations. It’s also a great way to determine your pain points when addressing your association’s event strategy.

Tools 208

Tools LMS eBook Resources 208

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JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

AUGUST 28, 2020

Topics will include the value of peer-to-peer networking, mentorship, developing and utilizing exemplary communication skills across genders, and proven strategies for career advancement at every level of the organization. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

Montana 359

Montana North Carolina Content Certificate 359

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JANUARY 18, 2019

In this competitive talent market, this sounds like a must-read for association execs. LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. Some quick hits before we get to next week’s free webinars: 5 content strategies for niche B2B industries. Ryan Law, CXL ).

DC 293

DC Washington Member Engagement Content 293

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JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Learn how to make the most of your association’s greatest resources—your staff members. Digital Marketing & Product Innovation Manager, and Danny Pace, Services Product Manager, Skyline Exhibits.

LMS 243

LMS Software Chicago Washington 243

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OCTOBER 4, 2019

When you’re selecting technology, like a learning management system (LMS), there’s so many ways you can botch the decision, mostly because you don’t know what you don’t know. WBT Systems suggests ten factors you should consider while developing requirements for your new LMS. Data Analytics for Association Marketers.

LMS 186

LMS DC Social Media Washington 186

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DECEMBER 18, 2020

Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. Susan Schramm of Go To Market Impact describes five ways to “de-risk” your next virtual (or hybrid) event —”drawn from real-world experiences and scars (my own and others).”

Video 221

Video Certificate Review LMS 221

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JANUARY 20, 2017

After all, if young professionals will inherit the organizations of tomorrow, they should be an equal player in the strategy conversations today. Organizer: Peggy Hoffman, CAE, president, Mariner Management & Marketing. Fuel Exceptional New Member Experiences: 3 New Strategies for Onboarding, Engagement and Retention.

LMS 150

LMS Arlington Content Review 150

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OCTOBER 5, 2018

In their Ultimate Guide to SEO , HubSpot describes in plain English how to increase your site’s visibility and rankings with search engine optimization, content marketing, and link building. Presenter: Jason Askey, Product Marketing Manager at Cvent. – Association Palooza VI (Washington DC). More info/register.

DC 170

DC Washington Tools Certificate 170

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JANUARY 20, 2017

After all, if young professionals will inherit the organizations of tomorrow, they should be an equal player in the strategy conversations today. Organizer: Peggy Hoffman, CAE, president, Mariner Management & Marketing. Fuel Exceptional New Member Experiences: 3 New Strategies for Onboarding, Engagement and Retention.

LMS 150

LMS Software Arlington Cost 150

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OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. WBT Systems explains how to motivate members to buy what you’re selling. How to explain content marketing to anyone.

DC 170

DC Las Vegas Washington Review 170

MemberClicks

AUGUST 9, 2022

You can extend your ROI by taking your content presented at your event and turning it into a valuable course in your learning management system. Choose a tool that integrates with and/or includes both a virtual event platform and marketing software (like MemberClicks!). Marketing tools. Define your goals.

Tools 52

Tools Conference Tips Organization 52

Forj

APRIL 22, 2021

Pricing Strategy for Training Courses: Subscription vs. One-Time Fee. It’s especially important considering education is the short game; increasing membership through retention and recruitment is the end goal. Marketing the new course? Managing the process of creating the course? Team time and resources.

Price 172

Price Course LMS Discount 172

MemberClicks

APRIL 5, 2022

Help Businesses Recruit Top Talent with a Job Board on your Chamber Website. Did you know that you can add a learning management system (LMS) to your chamber website? This will give you the power to post online: Educational courses Relevant learning resources Online certification programs. by December 2021.

Directory 52

Directory Social Media Video Discount 52

Higher Logic

JANUARY 29, 2019

Achieving great engagement requires a commitment to a great member engagement strategy. Why is a Member Engagement Strategy So Important? It's only been a focus for the past few decades and, unlike more traditional disciplines like marketing and finance, you can't go to school and major in it. Want to know more about engagement?

Member Engagement 257

Member Engagement Strategy Tools Content 257

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OCTOBER 21, 2022

AMS experts will be showcasing platforms and sharing their knowledge with the association market. see targeted demos of learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. More info/register.

Revenue 44

Revenue Email Marketing Education Review 44

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FEBRUARY 10, 2023

Many of us are eagerly awaiting the release of Amanda Kaiser’s book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community , on February 14. Member recruitment. Learn about the importance of continued education in the association space and how it can benefit your association’s long-term goals.

Blended Learning 39

Blended Learning LMS Ohio Technology 39

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JANUARY 13, 2023

It’s time for MGI’s 15 th annual Membership Marketing Benchmarking Survey. If not, use this survey link to join nearly 1,000 association leaders worldwide whose participation helps all of us gain insights about what’s working to recruit, engage, and retain members, along with other valuable information. AMS implementation workload.

Revenue 39

Revenue Education Strategy Leadership 39

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FEBRUARY 3, 2023

Change management. Impexium recommends five strategies for a change management framework. Joanna Pineda spoke with Rick Grimm, CEO of NIGP, on episode 15 of the Matrix Group’s Association Thrive podcast about his association’s Talent Council, which takes a different approach to volunteer recruitment. Marketing plan.

LMS 40

LMS Video Technology Revenue 40

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OCTOBER 7, 2022

Don’t assume the membership recruitment, engagement, and retention practices that worked pre-pandemic will continue to work as well now. Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. Revisiting membership practices.

Blended Learning 41

Blended Learning Education Video Conference 41

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MARCH 16, 2018

If you plan to shop for a new learning management system (LMS) in the coming year, WBT Systems explains why you may want to work with an LMS consultant during the requirements, selection, and/or implementation process. Join this Coffee Talk to workshop ideas for effective content production, management and distribution.

eBook 46

eBook Social Media DC Content 46

MemberClicks

MAY 13, 2022

Membership management software describes platforms that bring all aspects of your membership management together in one integrated system. This means your member database, website, dues renewals, marketing, event management, learning management system, and other management processes are all hosted within one platform.

Software 52

Software Association Management Price System 52

Reid All About it

SEPTEMBER 6, 2019

Strategy as currently practiced rarely emphasizes the importance of community.” Gaining a Competitive Edge with Content Strategy (Washington DC). An impactful content strategy can add member value, expand your influence, bust the internal silos, and help you achieve your business goals. Technology for Recruiting Volunteers.

Chicago 37

Chicago LMS New York Content 37

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OCTOBER 16, 2020

If you’re thinking about doing a content audit as preparation for developing a content strategy, Hilary Marsh shares a content audit planning worksheet and issues to consider before diving in. Green beans are all over the farmers market right now. Carolyn Pund, CMP, CMM, Director, Cisco Systems, Inc. Content audit. 1 CMP credit.

Indiana 221

Indiana Review Education Conference 221

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MARCH 11, 2022

Past surveys revealed predictive variables that helped advocacy professionals wisely invest their time and resources in strategies and tactics that lead to legislator influence. Your marketing team constantly talks about the buyer’s journey. Virtual conference attendee’s attention. Decoding the Buyer’s Journey. CAE credits.

LMS 195

LMS Revenue Los Angeles Newsletter 195

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NOVEMBER 6, 2020

MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment.

Learning Management System 285

Learning Management System Education Communications Technology 285

MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. Why is Video Marketing So Effective for Associations? Currently, 137.4K

Video 52

Video Marketing Recruiting Recruitment 52

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SEPTEMBER 20, 2019

While we’re on the topic of onboarding, WBT Systems suggests several ways you can use your learning management system to improve the new member onboarding experience. Presenters: Stewart Kibby, CEO, and Melissa Hugel, Marketing Manager, WorkCast Inc. Contract Strategies for the Evolving Marketplace.

DC 34

DC Washington Baltimore Certificate 34

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APRIL 23, 2021

Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. Content strategy. Learn how you can use third-party sourcing to complement and bolster your in-house capacity. Member communications.

Revenue 370

Revenue Strategy Content Education 370

ISAE

SEPTEMBER 14, 2023

After selecting the revenue streams that will appeal most to your members, you’ll need to market them to your member base (as well as other professionals or tradesmen in your field who might be interested in joining). This method is low-cost, effective, and will help you reach a wider audience than traditional marketing channels.

Revenue 52

Revenue Learning Management System Course eBook 52

MemberClicks

JANUARY 6, 2022

And one of the best ways to take your recruiting efforts on the road is with a networking mixer. To encourage your current loyal members to participate, offer an incentive for those who send you successful new recruits. Another kind of recruitment event you can host is a bring-a-friend meeting. Ask members for recruitment ideas.

Recruiting 52

Recruiting Recruitment Discount Social Media 52