Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Socious

NOVEMBER 10, 2016

For me (and many other marketers), it’s logging in to my marketing software and checking the day’s stats. That’s true of most marketers because, in general, marketing is usually broken down into just three goals: Attract people. Your essential systems are the ones that help you systematize marketing to current customers.

Technology 100

Technology Marketing Software System 100

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Host: Impexium MC: Donna Gandt, Chief Revenue Officer, Impexium & Billhighway Tue 12/12 at 10:30 a.m. – Attend as many or as few sessions as you wish—sessions described below. More info/register.

Strategy 272

Strategy Video Technology Innovation 272

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Boost your non-dues revenue. of revenue for trade associations, and 30% of revenue for professional associations. The solution? Year round.

Member Engagement 130

Member Engagement Strategy Software Social Media 130

.orgSource

DECEMBER 26, 2022

Once associations had an automatic corner on their markets. She explained how to use Blue Ocean Strategy to give your organization the edge in crowded digital markets. The Great Resignation made recruiting the best talent another competitive arena. Non-dues revenue is a hot topic in any business climate. Leadership.

Technology 88

Technology Review Innovation Library 88

Higher Logic

FEBRUARY 28, 2019

Let's focus on how engagement tools and platforms, like additional community modules or marketing automation, can work together to elevate the success and impact of your online community as it relates to events and registrations. Educate, Educate, Educate: Events & eLearning.

Tools 208

Tools LMS eBook Resources 208

Forj

APRIL 22, 2021

Are you creating new eLearning courses to provide value to members and bring in revenue for your association’s learning business? But, pricing them too low will prevent your team from making any meaningful revenue. Marketing the new course? Pricing them too high may deter members from investing. Where is the middle ground?

Price 172

Price Course LMS Discount 172

Socious

NOVEMBER 17, 2016

According to the 2016 Membership Marketing Benchmarking Report released by Marketing General, 49% of membership organizations are growing, and the other 49% are shrinking or remain stagnant. They include integrated websites, responsive design, file and video libraries, wikis, and blogs. Change #1) Growth and Relevancy Tools.

Membership Management 100

Membership Management Software Directory Library 100

Higher Logic

OCTOBER 8, 2018

At its base, every community should maintain a strong foundation of core modules (the no-nonsense tools and features that are essential to your success, like calendars, discussion boards, directories, automation rules, and a resource library) to support its essential objectives. Objective #3 - Revenue.

eBook 109

eBook Directory How To Member Experience 109

MemberClicks

JANUARY 6, 2022

And one of the best ways to take your recruiting efforts on the road is with a networking mixer. To encourage your current loyal members to participate, offer an incentive for those who send you successful new recruits. Another kind of recruitment event you can host is a bring-a-friend meeting. Ask members for recruitment ideas.

Recruiting 52

Recruiting Recruitment Discount Social Media 52

MemberClicks

JANUARY 6, 2022

And one of the best ways to take your recruiting efforts on the road is with a networking mixer. To encourage your current loyal members to participate, offer an incentive for those who send you successful new recruits. Another kind of recruitment event you can host is a bring-a-friend meeting. Ask members for recruitment ideas.

Recruiting 52

Recruiting Recruitment Discount Social Media 52

MemberClicks

AUGUST 3, 2023

According to Marketing General , just after networking, the second most common reason members join an association is for continuing education or professional certification. Furthermore, this feature allows you to generate more non-dues revenue by offering gated content to non-members for an additional fee.

Software 52

Software LMS Certificate Learning Management System 52

Reid All About it

DECEMBER 16, 2022

WBT Systems shares findings from Amanda Kaiser’s 2022 New Member Engagement Study and some of their own ideas for onboarding new members inspired by successful professional development programs and marketing campaigns. Member recruitment. To attract young members , you must recruit in ways that make sense to them. CAE credit.

Recruiting 39

Recruiting Recruitment Revenue Atlanta 39

Reid All About it

NOVEMBER 9, 2018

But most will agree that recruitment and retention feels tougher now than ever before. – Cause-Related Marketing, Sweepstakes, Raffles, and Other Charitable Promotions: Being Creative and Compliant (Washington DC and webinar). Presenters: Natalie Cheney, CEO, and Shaun O’Reilly, VP of Marketing, MemberSuite. 1 CAE credit.

Chicago 174

Chicago DC Washington Software 174

MemberClicks

MAY 13, 2022

Here at MemberClicks , we serve professional associations, trade associations and chambers of commerce to equip them with the tools they need to grow their membership and revenue. Considering the wide range of tech solutions available on the market today, your software search might initially feel overwhelming. Email Marketing.

Software 52

Software Association Management Price System 52

Association Adviser

JANUARY 2, 2019

Is driving non-dues revenue an essential function? We had to restructure our team to support our new content goals,” said Gwen Fortune-Blakely, director, enterprise-wide marketing at ASHA. “We ASHA experienced success on the employer/recruiter side as well. As a first step, identify your goals, said Baker.

How To 75

How To Project Content Recruiting 75

Reid All About it

FEBRUARY 3, 2023

Joanna Pineda spoke with Rick Grimm, CEO of NIGP, on episode 15 of the Matrix Group’s Association Thrive podcast about his association’s Talent Council, which takes a different approach to volunteer recruitment. Marketing plan. Hero worship. More info/register. Mapping Your Future Have you started mapping your future?

LMS 40

LMS Video Technology Revenue 40

AMR Management Services

OCTOBER 2, 2012

This trend strips traditional media and associations of subscription / membership revenue, depresses ad revenues and results in little left over for investment in good journalism, or educational programs and new ventures in the case of associations. HBR’s print advertising revenues dropped 24 percent in 2009. Older Post.

Case Study 64

Case Study Library Content Kentucky 64

AMR Management Services

JUNE 4, 2012

Develop a tentative budget and revenue sources Setting dues level is difficult. The remaining revenue comes from meetings and conventions, publications, contributions, suppliers, etc. Focus efforts on both member recruitment and retention. This will get you through year one covering staff costs and marketing expenses.

How To 64

How To Library Committee Kentucky 64

Reid All About it

JUNE 3, 2022

However, degrees still get preferential treatment because recruiters aren’t certain what they represent and HR software doesn’t recognize them. Digital resource library. Host: Professionals for Association Revenue. Sure, your marketing team is aligned under one cohesive strategy. Quick hits. 1 CAE credit. Host: SparkToro.

Arlington 39

Arlington Technology Software Revenue 39

Disciple Media

APRIL 26, 2023

In time that community can become your most potent marketing platform, act as an incubator for brand ambassadors or future leaders of your movement, provide a place to test market new products, and provide you with a steady revenue stream. 1: Disciple The Disciple community platform redefines versatility and usability.

Price 36

Price Review Video Library 36

Associations Now

JUNE 12, 2014

According to “ Achieving Global Growth: Establishing & Maintaining Global Markets ,” released last week, growers are those associations that increased product sales and membership outside of North America over the last three years, while nongrowers experienced flat or declining membership and product sales. Consider emerging markets.

America 40

America Library Report Products 40

Reid All About it

SEPTEMBER 6, 2019

The Harvard Business Review describes how the New York Public Library involved employees from 93 branches in innovation communities —could be a good model for chapters. Many associations struggle to identify additional sources of revenue and content for their members. Turn Member Engagement and AMS Data into Effective Marketing.

Chicago 37

Chicago LMS New York Content 37

AMR Management Services

SEPTEMBER 27, 2012

Most associations rely on membership for revenue, typically 30-50 percent of net profit. It connects him to peers who share his interest in association management and cause marketing. Association for Rural and Small Libraries. Chief Officers of State Library Agencies. Some users fall in love with it, others hate it.

Social Media 64

Social Media Library Kentucky Directory 64

Reid All About it

OCTOBER 26, 2018

An Association Advisor interview with Tamela Blalock, CAE , reveals her superpowers: member development and revenue generation. You’ve probably wondered from time to time, or maybe all the time, how does my event program compare to the rest of the market? Presenter: Mike Dietrich, Senior Director for Platform Marketing, Cvent.

DC 34

DC Washington Chicago LMS 34

Fonteva

SEPTEMBER 30, 2019

That’s why we’ve created this comparison of all the biggest names on the market – and provided our own reviews! Retain more members and grow like never before with one of the most agile and intuitive AMS solutions on the market! Recruiting and maintaining members is easier than ever with a solution like MemberClicks.

Software 40

Software Association Management Association Software Tools 40