Reid All About it

JUNE 23, 2023

Only 54% have a policy or plan to develop one. And this kills me: 40% say they have no plans for developing one. Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Event apps.

Metro 195

Metro Strategy Technology Marketing 195

Reid All About it

JANUARY 12, 2024

The 5 Steps to a Successful Marketing Plan (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! More info/register (ASAE Marketing Professionals Community).

LMS 266

LMS Member Engagement Education Revenue 266

Reid All About it

MARCH 11, 2022

You’ll need to keep your antennae up and use a mix of intuition, understanding and imagination to plan ahead. Your marketing team constantly talks about the buyer’s journey. Presenters: Maneesha Manges, Director of Services, and Aimee Pagano, Senior Digital Marketing Advisor, HighRoad Solution. Cryptocurrencies. CAE credits.

LMS 195

LMS Revenue Los Angeles Newsletter 195

Reid All About it

MARCH 25, 2022

Professional development market potential. LinkedIn’s Workplace Learning Report has good news for associations: the corporate C-suite finally understands the value of professional development. WBT Systems highlights other professional development opportunities revealed by the LinkedIn research. . Host: Abby Mund, AM Planning.

Revenue 195

Revenue Content Virginia Technology 195

Reid All About it

JANUARY 19, 2024

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Here’s some help for marketing more effectively to younger generations.

Revenue 256

Revenue Strategy Member Engagement United States 256

Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. 1 CAE credit.

Social Media 250

Social Media DC Strategy Education 250

Reid All About it

FEBRUARY 16, 2024

You put a ton of effort into planning, promoting and hosting a conference, but once it’s over, attendees drift away. One of her suggestions, social media polls, regularly pop up on LinkedIn. by Daniel Zagales, Datanami More workers want to change jobs, but the market is getting tougher. | Post-event attendee engagement.

Case Study 266

Case Study Newsletter Strategy Revenue 266

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. No plan, no progress. Learning business. Membership tiers.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

FEBRUARY 2, 2024

Host: KiKi L’Italien, Vice President, Marketing and Community Engagement, Big Red M Guest: Liz Peuster, CAE, Director Of Communications & Public Relations, South Carolina Association of CPAs *All events are online at Eastern Standard Time unless otherwise noted. More info/register. Why Do Your Members Need Your Association? 1 CAE credit.

Certificate 266

Certificate Denver South Carolina Project 266

Association Success

SEPTEMBER 17, 2020

But finding people who will fit in and help drive growth isn’t always as simple as posting the job on LinkedIn and hoping for the best. . Here are some strategies you can use to attract top talent: Think like a marketer. And to sell to the right buyer, you need to think like a marketing professional.

How To 190

How To millennials Process Recruiting 190

Aaron Wolowiec

APRIL 11, 2018

LinkedIn contends the short shelf life of soft skills coupled with a tightening labor market has created a skills gap. As such, talent development leaders recognize the importance of employee learning and are increasingly planning opportunities to foster employee growth.

Marketing 124

Marketing 124

Reid All About it

AUGUST 11, 2023

They shared a definition of “community” on LinkedIn: a feeling of fellowship with others, as a result of sharing common attitudes, interests and goals. Erin Lemons, Vice President, Marketing, Fonteva & Protech Wed 8/16 at 2 p.m. Host: MeetingsNet Speaker: Alyssa Peltier, Senior Manager, Market Insights, Cvent Wed 8/16 at 3 p.m.

Chicago 195

Chicago Certificate Marketing Content 195

MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. Why is Video Marketing So Effective for Associations? Currently, 137.4K

Video 52

Video Marketing Recruiting Recruitment 52

Reid All About it

SEPTEMBER 25, 2020

The ASAE Communication Professionals Advisory Council requests your participation in a short, 11 question survey to help the community understand the challenges of planning virtual conference communications. Quick hits before we get to the list of next week’s free education: What not to do when planning your next virtual event. (JT

Case Study 285

Case Study Content Montana Price 285

Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Tue 5/9 at 12 p.m. Corporate learning. 1 CAE credit. More info/register. 1 CAE credit. More info/register.

Chicago 205

Chicago Education Certificate Revenue 205

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 256

Survey Project Strategy Education 256

WBT Systems

NOVEMBER 20, 2017

Learning pathways at your competitors, LinkedIn and Coursera. LinkedIn offers nearly 60 Learning Paths on their Lynda.com platform for hundreds of careers in design, IT, marketing, business, and more. Coursera recently started offering Learning Paths too. Benefits of learning pathways for learners and associations.

How To 175

How To Certificate Class Discount 175

Reid All About it

SEPTEMBER 15, 2023

TopClass LMS wants you to know about the coalition supporting legislation to extend the use of tax-exempt 529 savings plans to association credentialing programs. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. So, let’s move on to the rest of your weekend reading.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. My local market rarely sells leg of lamb, but they had some this past week, so we enjoyed a roasted leg of lamb rubbed with a rosemary/garlic paste. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195

Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Chicago Education System 195

Reid All About it

JUNE 30, 2023

Corporate Partner Engagement for Nonprofits: Getting Started Corporate partnerships offer a significant source of funding and other resources, but they require careful planning, consistent communication, and a willingness to collaborate to achieve shared outcomes. That’s why marketing often falls prey to the classic spray and pray model.

Chicago 205

Chicago Newsletter Revenue Education 205

YourMembership

JUNE 26, 2014

At the start of 2014, much of the news about the changes on the horizon for the job market was promising, especially for associations with a job board strategy for their members and organization. At the end of 2013, many analysts predicted that LinkedIn would capitalize on this new wave of growth. It’s a virtuous cycle.”. He’s correct.

Recruiting 150

Recruiting Recruitment Revenue Industry 150

Reid All About it

MARCH 15, 2016

My Hootsuite tabs are organized by topic, for example, Associations, Content Marketing, Writing, Brain Food, Clients, and Locals. When I have 20 minutes to spend on Twitter, I might focus on a few columns to see what I can find to read, for example, one of my content marketing columns, the #assnchat column, and my Friends column.

Social Media 150

Social Media How To North Carolina Directory 150

Spark Consulting

DECEMBER 18, 2013

LinkedIn influencers identify the big ideas that will impact 2014 (here’s hoping 2014 really *is* the year of good writing). Social media marketing tips for 2014. Steps to planning an email drip campaign (which would be great for a new member welcome or working a prospect up your ladder of engagement). Like infographics?

Social Media 150

Social Media Review Innovation Tips 150

Associations Now

AUGUST 14, 2023

Create Thought Leadership In 2019, ASA wanted to reposition itself in the market, so they brought in a marketing firm to do an assessment. The firm told us that we had so much content, we needed to figure out a way to get it all back out into the market,” said Kelly Verberg, ASA’s vice president and chief membership officer.

Content 98

Content Video Resources Team 98

Reid All About it

JUNE 5, 2020

For years, I’ve read about chervil but never saw it in any market. One day at the meat/dairy store at the farmers market, I saw a whole duck in the case and decided to splurge. Safe Meetings: New Considerations to Guide Planning and Implementation – Aaron Wolowiec, Chief Executive Officer, Event Garde. What the deuce?

Innovation 273

Innovation Conference FAQ Industry 273

GrowthZone

JANUARY 10, 2023

You can post to Facebook, Instagram, Twitter, LinkedIn, and Tik Tok multiple times and still not reach most of your audience. Or did you? The fact is, it’s virtually impossible to dependably reach the people in your audience through social media. So, what’s the solution? You must collect email addresses for your audience.

Social Media 148

Social Media Newsletter Tips Tools 148

Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Membership marketing has come a long way since I first started in associations. Member recruitment. Frankly, we’re smarter about it now. Audience avatar. More info/register. More info/register.

DC 205

DC Recruiting Recruitment Washington 205

Higher Logic

DECEMBER 19, 2017

Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. Recent research from the Content Marketing Institute shows businesses are doubling down on content marketing.

Content 227

Content Marketing Social Media Process 227

Reid All About it

DECEMBER 10, 2021

It’s about planning for the future, beyond your current position. Learn how to prepare for the career development meeting and initiate the discussion with your boss, and what to ask close out the discussion with a plan. What about when things don’t go as planned? Brianne Wheeler, Director of Marketing at PropFuel.

Chicago 195

Chicago Social Media Education Recruiting 195

YourMembership

APRIL 14, 2015

Social networking giant LinkedIn announced on Thursday that they are acquiring online learning company lynda.com for $1.5 billion, making it the largest acquisition in LinkedIn’s history. It’s no secret that LinkedIn has created services to connect people with job opportunities. They want to dominate the job board market.

millennials 150

millennials Course Recruiting Recruitment 150

.orgSource

AUGUST 28, 2023

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Be Deliberate Thought leadership is an important top of the funnel marketing tool. My YouTube examples don’t quite fit this lofty definition.

Leadership 88

Leadership Social Media Case Study Industry 88

Reid All About it

JANUARY 24, 2020

LinkedIn has its moments. Quick hits before we get to the list of this week’s free education: Your how-to plan for 12 months of customer-focused blogging. Michael Brenner, Content Marketing Institute ). How HubSpot marketers stay creative under pressure. 10 Online Tools to Skyrocket Your Nonprofit’s Marketing in 2020.

Arlington 359

Arlington Social Media Content DC 359

Associations Now

JANUARY 27, 2020

For some, the social media platform is no longer a part of their marketing plans. With concerns over privacy and cost effectiveness, some organizations have cut Facebook out of their marketing strategies, Inc. As a result, these organizations have shifted their marketing efforts to other platforms.

Social Media 93

Social Media Cost Price Content 93

WBT Systems

MARCH 20, 2018

She’s a multi-millionaire online marketing expert who says, “Webinars are the backbone of my business model.” Even better, free webinars lure prospective customers into the top of your marketing funnel and nudge them along that funnel toward one of your paid programs, like an online course. Ask Amy Porterfield. Webinar promotion.

Course 160

Course How To Content Marketing 160

Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Learner acquisition.

Strategy 52

Strategy Marketing How To LMS 52

Reid All About it

MAY 26, 2023

Host: PCMA Speakers: Nick Borelli, Marketing Director, Zenus Matthias Clock, Marketing Director, RX Anh Nguyen, Founder, Spark Event Management Jen Santos, Founder & CEO, Smart Event Academy Howard Givner (moderator), SVP Knowledge & Innovation, PCMA | Founder, Event Leadership Institute Fri 6/2 at 1 p.m. 1 CMP credit.

Technology 195

Technology Education Arkansas Leadership 195