YourMembership

JUNE 26, 2014

At the start of 2014, much of the news about the changes on the horizon for the job market was promising, especially for associations with a job board strategy for their members and organization. At the end of 2013, many analysts predicted that LinkedIn would capitalize on this new wave of growth. It’s a virtuous cycle.”. He’s correct.

Recruiting 150

Recruiting Recruitment Revenue Industry 150

Higher Logic

SEPTEMBER 3, 2015

Maybe this sounds familiar to you: your organization has a LinkedIn group with a large contingent made up of both members and non-members. Your question: how do you turn the nonmembers on LinkedIn into members on your community site? It's essentially a b2b marketing tool created for LinkedIn and its partners.

Recruiting 120

Recruiting Recruitment Tools Tips 120

Membersuite

AUGUST 23, 2023

1: Offer a solid, relevant membership value proposition Marketing goes nowhere if you’re not offering what Gen Z wants and needs at a price they can afford. Market research will tell you what benefits they value—and they may differ from the benefits other generations value. Don’t ignore LinkedIn.

Strategy 78

Strategy Marketing Video Social Media 78

Wild Apricot

NOVEMBER 19, 2012

Social networks are popular with marketers but often don't lead to tangible results. Here's an example of how LinkedIn recommendations drive real business for Wild Apricot.

Products 150

Products Examples Marketing 150

Membersuite

APRIL 13, 2023

With content marketing, you can achieve these two goals simultaneously. Why Content Marketing Content marketing allows you to reach and develop relationships with a new audience of prospective members and customers while deepening relationships with your existing audience of members and customers.

Content 93

Content Marketing Social Media Video 93

Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Learner acquisition.

Strategy 52

Strategy Marketing How To LMS 52

Wild Apricot

MARCH 21, 2011

While LinkedIn has mainly been used by individuals for networking or career development, it might be time for non-profits to consider a presence on LinkedIn. read more ).

Organization 150

Organization Social Media Maine Communications 150

Wild Apricot

JUNE 2, 2010

Of the “big three” social media networks (Twitter, Facebook, and LinkedIn) each has its own challenges for nonprofits trying to spread their message, but we've tended put LinkedIn at the bottom of the list as more useful for individual networking than for nonprofit outreach. Now, the times – they are a-changin’! read more ).

Tools 150

Tools Social Media Communications Technology 150

Associations Now

APRIL 17, 2019

LinkedIn has introduced a new feature that can schedule meetings without toggling to another site or leaving the app—a way to keep its 600 million-plus users engaged longer and to capitalize on the platform’s fast-growing messaging function. It isn’t the first time LinkedIn has tried to integrate scheduling capacity.

Social Media 58

Social Media millennials Tools Survey 58

WBT Systems

JULY 3, 2018

You can become the market leader by offering digital badges that focus on the skills required for employment in your industry or profession. Employers can’t rely upon a degree as a signifier of a person’s abilities, but a digital badge is a market signal for employability. Digital badges act as marketing tools too.

Marketing 150

Marketing Certificate Education Michigan 150

WBT Systems

AUGUST 15, 2017

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue.

Education 155

Education Marketing Class Mooc 155

MultiBriefs

JUNE 29, 2023

{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy.

Marketing 52

Marketing Social Media Directory Video 52

WBT Systems

AUGUST 29, 2017

Your association can leverage the power of social proof when marketing your online learning programs. Social proof is the driver behind the growth of influencer marketing campaigns on Instagram and other digital platforms. Influencer marketing on Instagram alone is now a billion dollar industry. Add them to your course catalog.

Marketing 192

Marketing How To Course Discount 192

KiKi L'Italien's Acronym Soup

JUNE 7, 2013

It is a big deal when you change your employer information on Facebook and LinkedIn. On top of that, the struggle to be all things (accountant, marketer, consultant, CEO) AND mother and wife was not fun without a group to share it with (and to share the work)! Updates are issued. Posts are released. People are notified. It''s fun.

Press Release 100

Press Release Social Media DC Team 100

Reid All About it

MAY 19, 2023

Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Discover the latest email tips, trends and tactics for both business and consumer markets that will take your campaigns to the next level. Host: Meetings Today Speaker: Leanne Calderwood, CMP, LinkedIn Expert Wed 5/24 at 3 p.m. –

Strategy 195

Strategy Content Leadership Email Marketing 195

Association Adviser

FEBRUARY 27, 2018

You might not expect an association that focuses on underwater operations to be groundbreaking when it comes to their social media and content marketing, but that’s part of what makes ADCI so interesting. He’s had similar success with their LinkedIn account which now has 1,473 followers. AA: And you ’ve had similar success on LinkedIn.

Content 61

Content Marketing Social Media Maine 61

Associations Now

JUNE 14, 2016

What LinkedIn users should expect from Microsoft’s pricey buyout. It’s not every day that a $26 billion company acquisition gets announced—especially one that has the impact of Microsoft’s purchase of LinkedIn , reported Monday. The latter comment is where Ford sees the real opportunity.

Chicago 40

Chicago New York Software Analysis 40

Optimist Consulting

DECEMBER 11, 2013

The Content Marketing Institute and the Direct Marketing Association (DMA) have just published their annual research report Content Marketing in the UK: 2014 Benchmarks, Budgets, and Trends. Content marketing is growing in importance, so it understandable that organisations are becoming more strategic about it.

Content 100

Content Report Marketing Social Media 100

Aaron Wolowiec

AUGUST 10, 2015

Marketing is much more difficult than most people think. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “ Print, however, ranks eighth in terms of effectiveness.

Report 100

Report Marketing Detroit Social Media 100

Mizz Information

OCTOBER 6, 2014

A few months ago I wrote that it would not surprise me at all if LinkedIn dropped the groups feature. As this post describes, a big plus of LinkedIn groups has been the ability to connect with people via a group you''re both in. LinkedIn'

Products 40

Products Marketing 40

Optimist Consulting

DECEMBER 18, 2014

The DMA (Direct Marketing Association) has partnered with the Content Marketing Institute on its 2015 UK content marketing report. It is one of the most comprehensive content marketing reports in the world with over 5,000 marketers taking part across the globe. Content Marketing Marketing'

Content 100

Content Marketing Social Media Survey 100

Spark Consulting

MARCH 28, 2014

Use your open LinkedIn group (because you SHOULD NOT have a closed group) as a source of membership leads. conferences crowdsourcing innovation marketing membership presentations' Have a service level agreement for how long you have to return a call within business hours. Crowdsourced! Work with your members to create content.

Tips 150

Tips Marketing Conference Cost 150

Association Adviser

NOVEMBER 24, 2015

A couple months ago, LinkedIn announced that they were going to roll out some pretty big changes to their Groups feature. Here’s an overview of the new Groups features and what associations need to. For more about this topic, click on the headline.

Communications 60

Communications Technology Marketing 60

Optimist Consulting

MARCH 27, 2016

I was delighted to recently present at CHASE about how to develop your membership marketing strategy. I outline my thoughts below on how to develop a strong membership marketing strategy which will help you grow your membership. Why have a marketing strategy? If not, it is difficult to write a marketing strategy based on them.

Strategy 100

Strategy Marketing Analysis Social Media 100

Association Briefings

DECEMBER 19, 2020

The smart use of data can have a profound impact on all sectors of an association - membership, marketing, communications, meetings, education, and advocacy. Creating these member experiences is one of the most complex challenges an association’s marketing team faces today. Think about your experience with LinkedIn.

Marketing 52

Marketing eBook millennials Cost 52

Association Success

APRIL 18, 2019

For example, with Apple and Amazon aggressively entering the healthcare market in ways no one predicted less than 3 years ago (both delighting and scaring the bejeezus out of a $3.7 health system), who is to say that the association industry won’t also experience a massively disruptive market entrant? trillion U.S. Feeling nervous?

Certificate 127

Certificate Industry Marketing Price 127

Mizz Information

MARCH 28, 2014

And now I just learned that another great tool that’s been free up until now will be disappearing soon: LinkedIn page’s Products & Services tab. From the LinkedIn announcement: Your Products & Services tab will be removed on April 14, 2014. LinkedIn''s New Publishing Platform--What''s in it For Users? Photo credit ).

Products 40

Products Social Media Strategy Tools 40

Association Navigator

DECEMBER 13, 2012

Verto Solutions is looking for an intern to join our Communications & Marketing team. We’d love to work with someone who Likes social media and is LinkedIn to new and exciting ways organizations communicate with their friends and followers. This is a part-time, paid position.

Communications 100

Communications Marketing Social Media Team 100

AvidXchange: Association Management

NOVEMBER 9, 2022

To keep up, HOAs need to protect their razor-thin margins and ensure they have what they need to not only do the work, but to compete in a red-hot market. For more information about how automation can fortify your HOA organization, download our white paper, “How Middle Market Finance Teams are Preparing for a Recession.”

Survey 130

Survey Cost Technology Process 130

GrowthZone

JULY 11, 2017

In this article, we’d like to introduce the concept of content marketing. Tactic #2: Content Marketing. Content marketing is simply the creation and proliferation of informative content online. Post content on the various social channels like Facebook, Twitter, LinkedIn, YouTube, etc. And don’t stop at your website.

Member Engagement 60

Member Engagement Content Marketing Newsletter 60

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Marketing in the AI Era: Tools and Techniques for Strategic Advantage Discover a range of easy-to-use AI tools tailored for marketing, membership, and communication roles.

Education 256

Education New Hampshire Tips Technology 256

Mizz Information

MARCH 7, 2014

Yesterday when I logged onto LinkedIn, I noticed that I''d been granted access to the new publishing feature. Not sure it will be worth the time posting content to LinkedIn if I can get more traffic posting on my own blog. Content Marketing LinkedIn' As I''m sure you can imagine, it didn''t.

Content 40

Content Video Course System 40

Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.

Social Media 250

Social Media DC Strategy Education 250

Mizz Information

APRIL 20, 2015

And sorry but LinkedIn as the home for an association’s online member community? still can’t help but take notice every time yet one more clue falls into place solidifying my opinion that LinkedIn groups are just NOT a good home for association communities. That’s one of my obsessions.

Content 40

Content Revenue Member Engagement System 40

.orgSource

APRIL 1, 2024

Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. Even if you have the tools to get up close and personal with members, without a savvy marketer on your staff, it’s unlikely you’ll be able to use that technology to the greatest advantage. Involve the marketing team in strategic decision-making.

Video 88

Video Social Media Committee Team 88

Associations Now

JUNE 25, 2013

Check out how LinkedIn’s internal programs foster innovation among its staff. How does LinkedIn promote innovation within their organization? If an idea is approved, LinkedIn gives employees the resources they need to make the idea a reality. Also: why creating something new is great for business. ht @ThadLurie ).

Social Media 40

Social Media Innovation Review Resources 40

Reid All About it

MARCH 15, 2016

My Hootsuite tabs are organized by topic, for example, Associations, Content Marketing, Writing, Brain Food, Clients, and Locals. When I have 20 minutes to spend on Twitter, I might focus on a few columns to see what I can find to read, for example, one of my content marketing columns, the #assnchat column, and my Friends column.

Social Media 150

Social Media How To North Carolina Directory 150