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JUNE 25, 2021

Tracy King has come to the rescue with an excellent idea: host the trade show/expo on your learning management system (LMS) —a long-lasting and sustainable solution for exhibitors, prospective customers and your association. Amanda Milligan, Content Marketing Institute ). Host: 100 Reviews/Non-Dues-A-Palooza. Exhibitors.

LMS 361

LMS Revenue Tips America 361

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SEPTEMBER 22, 2023

TopClass LMS reviews the pros and cons of recording an educational event from both the attendee and association perspectives. Ali Zamanian at Position describes three website strategies that will help you sync up “with the attitudes, behaviors, desires, and values of your association’s next generation.” Gen Z education.

LMS 266

LMS Revenue Education Strategy 266

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SEPTEMBER 15, 2023

TopClass LMS wants you to know about the coalition supporting legislation to extend the use of tax-exempt 529 savings plans to association credentialing programs. Data strategy. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Curated reading lists are the best, right?

LMS 256

LMS Revenue Arlington Education 256

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JUNE 18, 2021

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Community experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

LMS 369

LMS Certificate America Committee 369

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JANUARY 19, 2024

TopClass LMS explains why you should keep the conversation going and the community gathering after a course, conference or educational program ends. Dean West of Association Laboratory explores what dating apps can teach us about membership strategy. Marketing to Gen Z and millennials. Post-program campaigns. Membership.

Revenue 256

Revenue Strategy Member Engagement United States 256

Delcor

MARCH 31, 2020

Online learning programs expand your market for education since many members (and others in your audience) can’t always afford to attend or take time away from work to travel to conferences and other educational events. If you’re ready to invest in a learning management system (LMS), start by reviewing these LMS selection criteria.

LMS 81

LMS Authoring Tools Certificate Discount 81

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APRIL 19, 2024

TopClass LMS explains how it works and shares examples of associations doing this now. In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. Education + mentoring.

Newsletter 250

Newsletter Content Social Media Education 250

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MARCH 19, 2021

At First Round Review, Jessmina Archbold says self-care is not what you buy yourself, it’s how you work on yourself. Event Strategies 2021 and Beyond. Hear actionable advice and tested strategies for hosting both virtual and hybrid events. Strategy, Governance, and Operations Excellence in the World of Remote Work.

LMS 370

LMS Nashville Strategy Video 370

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DECEMBER 15, 2023

TopClass LMS describes how assumptions about careers don’t always hold up now. He saw the idea in action at the Social Media Market World conference. Uncover the meaningful insights behind your collected data and leverage them to refine your eLearning strategies effectively. Career flux. Gen Z and subscriptions.

Iowa 256

Iowa millennials Texas Strategy 256

Forj

APRIL 22, 2021

The biggest difference here is who is responsible for carrying out the strategy that the consultant provides— the consultant alongside your internal team or your team itself. Some of these services include: Creating a strategy for your learning business. Creating a content development strategy. Converting courses to new formats.

LMS 172

LMS Course Price Team 172

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JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Email marketing news.

Survey 256

Survey Project Strategy Education 256

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FEBRUARY 16, 2024

The weekly list of free educational events and resources for the association community… Competition-beating strategies. Impexium shares seven strategies to differentiate your association from the competition in 2024. Quick hits Five ways to tell if your data management strategy is ready for AI. | DEI & education.

Case Study 266

Case Study Newsletter Strategy Revenue 266

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MARCH 8, 2024

Education program marketing. TopClass LMS published another recap from the recent Learning Business Summit. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Humans… so persuadable! Mentoring programs. “It’s Loneliness.

Social Media 250

Social Media DC Strategy Education 250

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MARCH 1, 2024

TopClass LMS shares another recap of a session from the Learning Business Summit. When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Advertising. Have you heard of Connected TV (CTV) advertising ? More info/register.

Education 256

Education New Hampshire Tips Technology 256

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JANUARY 5, 2024

It’s never too late to review and reflect upon the past year and make plans and promises to yourself for the year ahead. TopClass LMS describes what they see in their crystal ball, particularly for professional development programs. The weekly list of free educational events and resources for the association community… Reflection time.

Revenue 277

Revenue LMS Price Education 277

Nimble AMS

APRIL 29, 2022

There are myriad options on how to increase profits, however, leveraging successful strategies at your organization guarantees increased revenue and delivers value to the member experience. . Do so, by adding several types of content to your learning management system (LMS). The dues and don’ts of pricing strategies.

Revenue 117

Revenue Strategy Discount Price 117

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DECEMBER 8, 2023

TopClass LMS explains why and how associations should step up their efforts and shares examples of associations who have. Mark Lowry at Association Analytics shares helpful member retention strategies. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help.

Strategy 272

Strategy Video Technology Innovation 272

Blue Sky eLearn

DECEMBER 6, 2019

As your association evolves and increases its membership, your engagement strategy should evolve as well. Start thinking about digital engagement strategies, as these can attract the younger employed crowd and streamline your internal operations. Investing in an LMS lets your association offer classes online. User management.

Member Engagement 232

Member Engagement Directory Tips LMS 232

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NOVEMBER 24, 2023

TopClass LMS explains how an awareness week gives your members a chance to feel good about themselves, the work they do, and their professional community, and attracts the attention of people who might want to learn more or join your industry. Next gen marketing. Off-topic Practical philosophy. More info/register. 1 CMP credit.

Arlington 261

Arlington Los Angeles Atlanta Technology 261

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NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. GrowthZone shares strategies for selling your board (or boss) on the need for a new AMS. Board buy-in on tech.

Tools 272

Tools Strategy Revenue Technology 272

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OCTOBER 13, 2023

Associations usually rely on corporate marketing budgets for sponsorship revenue. Inspired by a Non-Dues-a-Palooza workshop presented by Lori Zoss Kraska of Growth Owl , TopClass LMS explains how to partner with a company’s CSR team on sponsored education programs that align with both your missions. Brand acquisition. Word choices.

Revenue 272

Revenue Austin Tools Education 272

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MARCH 12, 2021

EST – WEC Grapevine: How We Did It – Digital Event Strategy & Considerations. Discover the strategy behind MPI’s design of the WEC Grapevine Digital Experience. The Three C’s of Digital Marketing Success: How to Simply Create, Co-Create and Curate Content to Engage Your Audience and Drive Real Results. 1 CAE credit.

Nashville 370

Nashville LMS North Carolina Recruiting 370

Freestone

DECEMBER 16, 2023

If you haven’t already started planning your content delivery strategy and partner outreach for 2024, now’s the time to get started. We’re here to help you r continuing education program plan for a powerful 2024! Do you leverage a learning management system (LMS), association management software (AMS), social media, or more?

Education 57

Education Tips LMS Learning Management System 57

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OCTOBER 23, 2020

They also touch on assisting chapters with their digital strategy. He suggests some essentials for your home office gear and virtual meeting strategy. orgSource conducted a survey to assess the impact of the pandemic and discovered a disconnect between current association strategies and market realities. Host: rasa.io.

Revenue 300

Revenue Review Content Strategy 300

WBT Systems

JULY 11, 2017

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Develop a content marketing funnel.

Course 186

Course Marketing eBook Content 186

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JANUARY 10, 2020

In this MIT Technology Review article , he said, “What they wrote was remarkable, and remarkably consistent.”. That’s why I like the “most popular posts of the past year” posts that come out this time of year, like this one from AMS provider MemberSuite and this one from LMS provider WBT Systems. Elise Dopson, Databox ). 1 CAE credit.

LMS 243

LMS Software Chicago Washington 243

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DECEMBER 1, 2023

TopClass LMS explains how education programs can help your association’s grassroots advocacy efforts. Their guide covers configuring software for abstract submission and peer review, issuing the call for papers, designing the conference program, and more. His points make sense, although he’s not suggesting you stop using LinkedIn.

Arlington 266

Arlington Technology Strategy Los Angeles 266

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OCTOBER 6, 2023

In part two of their Open Space series, TopClass LMS explains how to overcome common objections to using this engaging event format. Their guide covers configuring software for abstract submission and peer review, issuing the call for papers, designing the conference program, and more. Content marketing. Conference design.

Revenue 256

Revenue Certificate Tools Innovation 256

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JULY 21, 2023

But TopClass LMS/WBT Systems describes ten skills your members need to learn right now. Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. Governance.

Atlanta 195

Atlanta millennials Price Technology 195

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SEPTEMBER 11, 2020

LMS/CRM integration. The folks at Fíonta do too, which is why they say integrating Salesforce (or any CRM/AMS) with a learning management system (LMS) should be on your association’s to-do list. LMS Demo Day. So what features should you be looking for in an LMS? To help with this ASAE has developed LMS Demo Days.

LMS 329

LMS Montana Revenue Price 329

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JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ).

DC 275

DC Washington Learning Management System LMS 275

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MARCH 17, 2023

But excellent content isn’t enough to gain market share. They surveyed 100 associations about revenue growth strategies, business development practices and skills, risks and obstacles to growth, reporting and metrics, and performance of membership, events and non-dues revenue programs. Content is a commodity, says WBT Systems.

Revenue 205

Revenue Certificate Committee Leadership 205

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DECEMBER 6, 2019

WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. Steven MacDonald at SuperOffice provides a guide to GDPR for B2B marketers that includes smart advice even if you don’t have an EU audience. Nilofer Merchant, Harvard Business Review ).

LMS 221

LMS Software Revenue Cost 221

WBT Systems

APRIL 24, 2018

Do you need help with learning strategy and/or needs assessment ? Who’s responsible for graphic/visual design, copy editing, uploading content to the LMS, and testing LMS content? Both project leads should decide on the best way to keep in touch with each other and schedule regular meetings to review progress and handle issues.

How To 150

How To LMS Project Course 150

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MARCH 26, 2021

They suggest strategies for resolving some of the challenges you probably have with your SMEs. Harris, Harvard Business Review ). Presenter: Dan Streeter, Vice President of Learning Strategy and Development at Blue Sky eLearn. LMS Demo Day. Volunteer SMEs. Chapter events. Some good food for thought there. Seth Godin ).

Innovation 259

Innovation San Diego LMS Strategy 259

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SEPTEMBER 1, 2023

TopClass LMS advises associations to offer microlearning programs to busy professionals since they’re more likely to have 10 minutes to spare, not 50. Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download.

Revenue 227

Revenue Survey Education Strategy 227

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DECEMBER 18, 2020

Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. At the Harvard Business Review, Siri Chilazi and Iris Bohnet explain how to best use data to meet your DE&I goals. I love German Christmas markets. Virtual event risks.

Video 221

Video Certificate Review LMS 221