Association Success

OCTOBER 27, 2020

Though people once gladly paid for newspapers, books and magazines, today’s readers have a never-ending library of free content at their fingertips. . MORE: 4 trends to adopt for an effective member strategy. Freemium content can refresh your marketing materials. Yet traditional marketing tends to do a lot of telling. .

Content 107

Content Strategy Library Newsletter 107

Forj

AUGUST 7, 2017

Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Tips for Marketing to Association Members. Include your network in marketing efforts. Go off-line, too.

Course 98

Course Tips Marketing Class 98

Association Adviser

OCTOBER 30, 2018

The print magazine was the second most highly valued communication channel this year. Joining the top 10 were the print newsletter and print conference guide. Volunteers who have a background or interest in marketing and communications could take on specific roles within your overall program. Live events remain the No.

Communications 184

Communications Social Media Newsletter Content 184

Reid All About it

JULY 30, 2021

Why niche communities are the future of social media marketing—associations should have an advantage here. Writing as a Thought Leadership Strategy. Writing is one of the most powerful strategies for establishing thought leadership, increasing visibility and credibility, and growing your business. Ronn Levine, SIIA ).

Newsletter 195

Newsletter Certificate Technology Strategy 195

EventMobi: Association Events

AUGUST 11, 2023

Exclusive spaces can help you build an online community—which is one of the top association member engagement strategies ! Featuring sponsor logos or banners can be an effective association marketing strategy that helps you build partnerships and bring in extra revenue. Members-only spaces. Member benefit page.

Examples 130

Examples Directory Software Video 130

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. That’s the beauty of thought leadership.

Leadership 88

Leadership Social Media Case Study Industry 88

Association Adviser

OCTOBER 23, 2018

Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. What Association Awards Contests Should My Association Enter?

Newsletter 62

Newsletter Communications Press Release Social Media 62

Velvet Chainsaw

OCTOBER 12, 2018

We were discussing their marketing and communication strategies for their event. I voiced my strong opinion that conference organizers should embrace inbound marketing (pull) over traditional outbound marketing (push). I explained that a blog platform is worth considering as the home base or hub for the inbound strategy.

Conference 85

Conference millennials Social Media Newsletter 85

Association Success

SEPTEMBER 28, 2020

Many associations focus on high-quality print publications, such as magazines and newsletters, to distribute information to members. In practice, this means putting tried-and-true digital marketing tools to work. Launching ongoing or limited run newsletters that curate industry news and insights.

Technology 78

Technology Newsletter Content Tools 78

.orgSource

MARCH 18, 2024

Sharon Rice is Managing Director of Business Strategy at.orgSource and Garth Jordan is CEO of the American Animal Hospital Association. Both are steeped in the world of associations and are avid students of strategy, business, and culture beyond this industry. Our value is not in a magazine or even standards.

Examples 88

Examples Revenue millennials Strategy 88

Reid All About it

JULY 10, 2020

So I nearly jumped out of my chair in joy when I saw an open letter in Harper’s Magazine signed by 150 famous people (dare I say, intellectuals) who are also concerned about the illiberal cancel culture and self-righteous trolling going on right now. WBT Systems describes nine virtual event strategies that minimize Zoom fatigue.

Montana 365

Montana Content Price Strategy 365

Associations Live

OCTOBER 21, 2013

MSAE''s Communications Networking Group had a 2-for-1 meeting where we discussed Digital Strategy and Best Reads for communication professionals. Part 1: Digital Strategy What is your digital strategy? Creating a digital strategy for non-profits is a four-step process: 1. Here are some highlights from our meeting.

Communications 40

Communications Strategy Social Media Newsletter 40

Associations Now

JUNE 18, 2014

Associations have embraced the business of content marketing, but there have been growing pains along the way. According to content marketing expert Joe Pulizzi, speaking at ASAE’s 2014 Marketing, Membership, and Communications Conference, it’s because they aren’t being strategic enough. So what seems to be the problem?

Content 40

Content Marketing Newsletter Strategy 40

SCD Group

APRIL 17, 2014

Membership services Conference programming Newsletters and magazines If you haven’t changed in a long time (2 years), maybe you need to refresh before your members think you are old and stodgy. ASAE association boards association executives association marketing SCD Group'

Strategy 40

Strategy Newsletter Products Marketing 40

Association Adviser

JUNE 17, 2014

3 Ways to Get Members to Read Your Marketing Communications. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Ernie Smith. Associations Now. Amanda Kaiser. Best of the Web'

Directory 60

Directory Newsletter Revenue Communications 60

Association Adviser

JANUARY 25, 2019

Here are some ideas to help you get to know your members and get their attention – and help your communications strategies become more streamlined and effective. A comparison of a “before” newsletter and “current” one shows that total opens nearly doubled, which equates to thousands more opening the enewsletter every week.

Communications 61

Communications Social Media Newsletter Survey 61

Reid All About it

DECEMBER 9, 2010

It’s the ultimate content marketing tool – engaging your readers with valuable information that holds their attention and strengthens their loyalty. Repurpose existing magazine, newsletter, educational session, blast email and political alert content. Wouldn’t your members like that? Ask members to contribute a monthly post.

Social Media 150

Social Media Content Review Newsletter 150

Trade Association CEO Blog

FEBRUARY 12, 2011

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. The Newsletter. The key, then, is to make it OUR newsletter.

Newsletter 28

Newsletter Michigan Communications Education 28

Higher Logic

OCTOBER 25, 2017

Use what you learn to improve each strategy so you’re consistently bringing in more income. Advertising or sponsored articles in your print magazine or e-newsletter. Go through this process with all your top non-dues revenue streams, finding your top sources of non-sbscription revenue and brainstorming ways to improve them.

Revenue 159

Revenue Tips Social Media Newsletter 159

Association Adviser

APRIL 16, 2013

Making Your Online Marketing Work: Sharpen Your Focus on This One Thing. If you had to focus on one thing to make your marketing more successful, what would it be? Association Publishing Market Puts Digital In Focus. Association magazines are growing in content and circulation while remaining an important member benefit.

Georgia 60

Georgia Directory Newsletter Revenue 60

Mizz Information

JUNE 19, 2014

On Tuesday, Ray van Hilst and I presented at ASAE’s Marketing, Membership and Communications Conference--it was fun (as far as public speaking gigs go) and great to see so many association friends. I mean, never, because this strategy would probably never work for actual associations. In the for-profit world, content is marketing.

Content 40

Content Marketing Social Media Strategy 40

Association Adviser

JUNE 18, 2013

BtoB Magazine. Search Engine Marketing Value Proposition. In the absence of an ecommerce enabled website, an Internet marketer’s job is to use your website to drive leads. In the absence of an ecommerce enabled website, an Internet marketer’s job is to use your website to drive leads. B-to-B Print Media Shows Resilience.

Directory 60

Directory Florida Newsletter Revenue 60

Association Adviser

JUNE 18, 2013

BtoB Magazine. Search Engine Marketing Value Proposition. In the absence of an ecommerce enabled website, an Internet marketer’s job is to use your website to drive leads. In the absence of an ecommerce enabled website, an Internet marketer’s job is to use your website to drive leads. B-to-B Print Media Shows Resilience.

Directory 60

Directory Florida Newsletter Revenue 60

Association Adviser

NOVEMBER 14, 2013

Developing a Successful Student Membership Strategy. Membership Marketing Blog. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Dan Varroney. Potomac Core Consulting.

Directory 60

Directory California Social Media Newsletter 60

Smooth The Path

JANUARY 19, 2016

Rebranding is a big project and demands some thoughtful planning but with savvy marketing members will eventually get used to the new name. We tend to come up with cute names for our online community, our newsletter, tools, and publications. We hope we are building a brand. Instead members describe the offering to me.

Newsletter 60

Newsletter Project Products Survey 60

Association Adviser

MARCH 13, 2018

According to the 2017 Naylor Communications Benchmarking Report , print magazines continue to be among the most highly rated member communications channels – 68 percent of all association executives surveyed consider their member magazine very or extremely valuable. Finally, don’t forget to create an annual content strategy.

Directory 61

Directory Communications Content Survey 61

Association Adviser

SEPTEMBER 24, 2013

AENC Marketing & Communications Conference. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. The Game of Association Growth. Sarah Hill. Visit Us at These Industry Events.

Louisiana 60

Louisiana Tennessee Directory Newsletter 60

Association Adviser

MARCH 19, 2013

Association Publishing Market Puts Digital in Focus. Association magazines are growing in content and circulation while remaining an important member benefit. “I think reading the physical copy of the magazine is an experience that many readers value,” says Cindy Stevens of the Consumer Electronics Association.

Georgia 60

Georgia Directory New York Newsletter 60

Association Adviser

APRIL 15, 2014

ASAE 2014 Marketing Membership & Communications Conference. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Georgia Society of Association Executives Annual Conference.

millennials 60

millennials Georgia Florida Directory 60

Associations Now

SEPTEMBER 26, 2017

Social media is a great way to build excitement about your event—but don’t lose sight of these other tried-and-true marketing methods. Your social media channels are also a great medium for marketing your meetings and building excitement. Well, you can, but that’s not your best strategy.).

How To 49

How To Social Media Newsletter Video 49

Associations Now

MARCH 10, 2017

Most RTDNA members are journalists or news directors who move up the career ladder by transitioning from one news station or media market to the next. She reaches out to nonmembers, too, who may publicize job changes in trade magazines and newsletters. Eventually, she wants to refine her strategy.

Newsletter 49

Newsletter Resources Marketing Process 49

Association Adviser

FEBRUARY 18, 2014

ASAE 2012 Marketing Membership & Communications Conference. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Meet with Group Publisher Tracy Tompkins. June 4-5, 2013.

Georgia 60

Georgia Directory California Newsletter 60

Association Adviser

JULY 16, 2013

Which Tactics Work Best for Email Marketing? Email is still a marketer’s workhorse because it’s relatively cheap and usually the most effective form of marketing at our disposal. Does your association have a magazine, newsletter, directory or website in need of revival? 5 ideas in this article.

Directory 60

Directory Newsletter Email Marketing Social Media 60

Association Adviser

OCTOBER 15, 2013

AENC Marketing & Communications Conference. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Kiki L’Italien @Kikilitalien. Brene Brown. BreneBrown #assnchat.

Directory 60

Directory Virginia Newsletter Revenue 60

Association Adviser

NOVEMBER 13, 2018

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. What strategies are associations using to increase their revenue from their advertising in printed publications?

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Association Adviser

MAY 29, 2018

Member communication platforms can range from an association’s official website, magazine, newsletter or directory, and serve as channels for advertiser support. Keys to running these communication platforms effectively are rooted in usefulness, accessibility, and strategy to engage your members and advertisers with these resources.

Revenue 62

Revenue Communications Newsletter Directory 62

Associations Now

MARCH 15, 2017

“There are clearly associations that are doing membership renewal right, but then there are those that still need a lot of help,” says Amy Gitchell, marketing specialist with MemberZone. What we’re seeing is that there are consistent methods for improving your entire membership strategy.”. Pick up the phone. No surprises there.

Survey 81

Survey Newsletter America Report 81