Remove Marketing Remove Member Engagement Remove Products Remove Social Media
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Increase Engagement and Improve Your Social Media Reach

GrowthZone

Membership expert Frank Kenny recently shared an idea to boost social media engagement and proved it worked. The Crockett Area Chamber used the puzzle Frank had provided and had multiple people engage with that post. growth member engagement onboarding revenue chamber associations.

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Association Brain Food: 4.19.24

Reid All About it

James Young of Product Community describes a twist on mentoring. Bulletin describes how member apps help improve member engagement by providing centralized communication channels for members. And, unlike social media channels, your association controls the app. Congratulations, Dean! Co-mentors.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If these two drivers of engagement are a world apart, it will be challenging to deliver the seamless experience customers expect from their favorite brands. There was a time when associations didn’t think of their members as customers.

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Association Brain Food: 2.23.24

Reid All About it

I’d love to see that phrase in membership marketing copy. Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Check out Amanda Lea Kaiser’s answers to a question from a Member Engagement Lab participant. Webinar latecomers.

DC 261
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Association Brain Food: 4.12.24

Reid All About it

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. What about your managers?

Revenue 256
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Association Brain Food: 4.26.24

Reid All About it

The outlook for associations, as described in Marketing General Inc.’s Two-thirds of associations plan to develop new products/services, yet only one-third plan to hire more staff. Members want to interact with people with shared interests and would engage more frequently if offered options tailored to their interests.

Content 266
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Association Brain Food: 3.8.24

Reid All About it

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Chapters should offer plenty of member-organized social meetups, not just education programs. Event marketing. Humans… so persuadable! Mentoring programs.