Higher Logic

JULY 11, 2017

Email, even sales and marketing email, isn’t dead. Yes Lifecycle Marketing found that more than three quarters of all generations, from baby boomers to millennials and even centennials (the generation following millennials) made one or more purchases because of a marketing email in the past three months.

Revenue 189

Revenue millennials Library Products 189

Reid All About it

MAY 21, 2021

I’ve seen many references over the past year to the power of “unlearning” conventional so-called wisdom so we can take on new and existing challenges with the mindset they require. 5 Secrets of Email Marketing Geniuses. Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems. Tue 5/25 at 11 a.m. –

San Jose 369

San Jose Email Marketing Tools millennials 369

Achieve

MARCH 10, 2021

Transparency is the leading value millennial donors look for when seeking a nonprofit to support. Millennial donors. To better understand how your donation payment processor can continue building trust between millennials and your brand, this article will walk through the following topics: The importance of transparency .

Process 98

Process millennials Social Media Communications 98

SCD Group

MARCH 8, 2016

Most are dealing with the transition from Boomers to Millennials. Snapchat Has Grown Up: What You Need To Know As A Marketer By Keith Quesenberry via Social Media Today Snapchat marketers have reached engagement rates of 80% compared to Facebook where a 1% engagement rate is now considered good. Think Millennials Are Tough?

Marketing 40

Marketing millennials Social Media Content 40

Achieve

NOVEMBER 17, 2014

While we talked through our plan one last time, a team member mentioned an article about how Millennials are using technology and social media to change the way nonprofits do fundraising. I thought to myself, “My three kids are Millennials, and I’m constantly having to give them money. THE MILLENNIAL MINDSET. Millennial mindset.

millennials 40

millennials Social Media Newsletter Tools 40

Nimble AMS

DECEMBER 11, 2022

While not quite as large a demographic as Millennials , Gen Z is historically the most racially and ethnically diverse generation to date. According to Dell , 80% of Generation Z hope to work with trailblazing technologies, and 91% reference tech as the most important factor when choosing a career. . Statista estimates there are 68.6

Recruiting 136

Recruiting Recruitment Social Media Member Experience 136

MemberClicks

MARCH 23, 2023

You hear a lot about Baby Boomers, Millennials, and as of late, Generation Z. In fact, the independent Millennials often take the credit for being the generation of boundaries, but Gen Xers led the way. But there’s one generation missing in there: Generation X. Who is Gen X? They experienced a culture of acceleration unlike any other.

millennials 52

millennials Survey Leadership Communications 52

YourMembership

MAY 31, 2012

How Do You Innovate With Millennials? There have been many articles written on how to attract millennials and hopefully, by now, you’ve put some processes and activities in place to attract this very large generation. Innovating with millennials sounds like a no-brainer. YourMembership.com Blog.

Innovation 150

Innovation millennials Class Software 150

EventMobi: Association Events

JUNE 26, 2023

Member engagement refers to the active efforts an organization makes to connect and foster relationships with their members. According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. What is Member Engagement? Year round.

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Association Success

AUGUST 1, 2017

Millennials are indeed job hopping. If Maddie the Millennial enters her first marketing position and leaves with a bad taste in her mouth, she might draw the broader conclusion that marketing isn’t her gig. That makes her quite unlikely to, say, invest in an annual membership to a marketing association.).

millennials 74

millennials Maine Survey Cost 74

EventMobi: Association Events

SEPTEMBER 13, 2023

A positive relationship with your organization will inspire your members to refer their friends and colleagues. This organic connection is worth its weight in gold and can save you on big marketing costs. 90% of millennial donors are motivated to give based on the mission rather than the organization. Expanding your community.

Member Experience 130

Member Experience Tips How To Software 130

.orgSource

MARCH 18, 2024

Simon Sinek A colleague recently referred to the time before the pandemic as “innocent.” This shift may be aligned with the sensibilities of millennials, who are currently the majority of the workforce. Some members would like AAHA to market to pet owners, to help differentiate their accredited facilities.

Examples 88

Examples Revenue millennials Strategy 88

Socious

DECEMBER 27, 2016

Nostalgia in Marketing and Engagement. A recent Forbes article highlighted a few great examples of nostalgia in marketing, such as a hashtag that swept across Twitter a few years back: #InThe90sIThought. The nostalgic reference will also help bring up positive feelings that could transfer to your organization.

Social Media 100

Social Media Examples Discount millennials 100

Association Adviser

JUNE 15, 2018

One report states that Millennials have a 12-second attention span when browsing online and Generation Z has an 8-second attention span. Make a short video or post or article telling a personal story and reference the applicable product or experience to increase member engagement and market your association to potential new members.

Communications 81

Communications Video Survey millennials 81

Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. Suddenly, I see references to it in different places. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. Mobile experts will be showcasing apps and sharing their knowledge with the association market.

Revenue 195

Revenue Video Strategy Industry 195

Associations Now

APRIL 17, 2019

LinkedIn can reference a user’s existing calendar systems, so maintaining a separate one in the app isn’t necessary, Social Media Today reports. Nonprofit Marketing Guide offers simple ways to write a social media post that resonates. Then, they may select and input potential time windows into the conversation. Personal stories matter.

Social Media 52

Social Media millennials Tools Survey 52

Reid All About it

JULY 28, 2017

Find out how to engage students and millennials and lead them to the membership funnel. With marketing being more metric-driven than ever before, the importance of understanding how your organization measures up has escalated. . – Attract New Members with the Influencer Method (Washington DC). Lunch provided. Duration: 2 hours.

Chicago 150

Chicago Washington DC Social Media 150

Mariner Management

MARCH 28, 2020

In part because Millennials and Gen Z are diverse generations. Sarah Sladek writes: They have been referred to as the first “pluralist” generation, actively seeking understanding and tolerance among different races and religions. *XYZ I think about generations from the lens of diversity and inclusion.

millennials 62

millennials America Industry Leadership 62

Association Adviser

NOVEMBER 29, 2018

Forbes.com: Millennials: A Generation of Page-Turners, Jan. Some universities catalog Georgia County Government magazine as reference material for students,” Harding says, stressing the importance of a physical presence. “Wait…print isn’t dead? There is more flexibility in the content we can produce with print versus digital content.

Georgia 61

Georgia Atlanta Newsletter Communications 61

The Hourglass Blog

NOVEMBER 2, 2010

This is another one of those posts challenging the assumption that as Millennials storm their way into the workforce theyre going to radically change the landscape and force organizations to adapt to their idiosyncratic ideals in order to harness their power and survive. Millennials arent any different. Millennial: Yes we are!

millennials 40

millennials Innovation Leadership Social Media 40

Velvet Chainsaw

SEPTEMBER 25, 2013

One of the tools we like to use when we look at how to stretch a meeting budget is Convene’s 22nd Annual Meetings Market Survey. These meetings are usually spending way too much on marketing/promotion. This often points to an attendee loyalty issue — marketing costs are high because retention is low. Guess what?

Conference 40

Conference Cost millennials Survey 40

Associations Now

FEBRUARY 21, 2014

Inc.com contributor Kristine Kern, principal consultant with the Table Group, refers to Patrick Lencioni’s concept of organizational health, or “a virtually untapped competitive advantage,” as key to unlocking an organization’s potential. Does your staff’s behavior reflect the organization’s mission? Is success within your team’s grasp?

Social Media 40

Social Media millennials Project Team 40

Disciple Media

DECEMBER 9, 2019

Most business owners and marketers aren’t. It addresses its millennial audience perfectly, solves a problem, uses language appropriate for that audience, is filled with hilarity, and actually went viral within hours. Develop your app marketing plan. Offer incentives if customers will refer your app to others.

Discount 39

Discount Social Media Content Video 39

Associations Now

JUNE 26, 2015

As the pace of technological change is accelerating, so is market readiness for new ways of buying, managing, and experiencing travel. According to the CWT report, the sharing economy “refers to individuals renting things they need from other individuals through technology-based networks that facilitate transactions.” Sharing economy.

Press Release 40

Press Release Report Technology millennials 40

.orgCommunity

MAY 9, 2019

From my perspective, digital transformation refers to how we use technology, not what technology we are using. Inability to clearly identify member demographics and create market segmentation. These digital solutions enable inherently new types of innovation and creativity, rather than simply enhance and support traditional methods.

Sample 40

Sample LMS Technology Innovation 40

Mizz Information

APRIL 28, 2015

If millennials get a bad rap for job-hopping, apparently I was born ahead of my time given my track record over the past several years. Free Stock Images --Others have come on the scene since I wrote this post about five free or cheap Shutterstock alternatives, but these are still good ones I refer to frequently.

Tools 40

Tools Social Media millennials Content 40

The Hourglass Blog

FEBRUARY 5, 2011

” Then I read this post from Andrew McAfee about how the connected habits of Millennials are benefting organizations. This narration becomes part of the digital record of the organization, which means that it becomes searchable, findable, and reference-able. Labels: Millennial Perspectives , Social Media. Millennials.

millennials 40

millennials Social Media Products Innovation 40

The Hourglass Blog

JUNE 12, 2011

Jeff writes: In a blog post last summer, Tim Leberecht, the chief marketing officer of frog design, riffed on “design for the loss of control,” a concept first articulated by J. Jeff’s not specific, but when he says “leaders,” I assume he’s referring primarily to staff executives. Millennials.

Innovation 40

Innovation millennials Social Media Leadership 40

Idea Architects

JUNE 2, 2015

Yesterday, I presented a 60-minute session at ASAE's Marketing, Membership, and Communications Conference in Washington, DC. Audience: association marketing, membership, and communication professionals; predominantly from associations with 31-50 staff, often in a director-level position, heavy on Millennials and Generation Xers.

Content 60

Content Examples Member Engagement Conference 60

The Hourglass Blog

AUGUST 29, 2011

Business “Loyalty Programs” are nothing more than rewards-based marketing. That we so easily refer to a customer with a bagel punch card or virtual badge as more “loyal” is an example of just how far we’ve allowed corporations to abuse the language around human relationships. Developing Millennial Leaders.

millennials 40

millennials Innovation Products Social Media 40

The Hourglass Blog

JUNE 11, 2010

Beer refers to him as "the antithesis of the heroic leader"--working with people on the possible, not trying to lead them towards the impossible. Developing Millennial Leaders. Millennials. Sounds a lot like GenX to me, but Ludwig is a Boomer--58, according to his profile on Forbes.com. Communication. Encore Careers. Governance.

millennials 40

millennials Leadership Case Study Review 40

The Hourglass Blog

DECEMBER 8, 2010

In it, he dissects the difference between customers who know how much your services really cost (referring to them as "smart" customers) and those who dont (referring to them as "stupid"), and shares experiences hes had with companies that charge "stupid" customers much higher prices than "smart" ones. Developing Millennial Leaders.

Price 40

Price Cost millennials Social Media 40

The Hourglass Blog

JANUARY 6, 2011

It grinds through 100 years of video every day, comparing it all to millions of reference files in its database? Developing Millennial Leaders. Millennials. YouTube is a venue where pirates steal other peoples property and dress it up for their own financial or frivolous interests. Communication. Encore Careers. Governance.

Video 40

Video millennials Social Media Innovation 40

The Hourglass Blog

DECEMBER 14, 2010

Innovative ideas from a variety of hospital stakeholders walk in, are diagnosed, and are treated or referred; some are sent home with a prescription for further development, and an appointment for a follow-up visit. Developing Millennial Leaders. Millennials. But instead of treating people, this clinic treats ideas. Governance.

Innovation 40

Innovation millennials Leadership Process 40

The Hourglass Blog

AUGUST 22, 2010

Like a lot of articles about generations in the workplace, this one calls X out as being particularly motivated--to a degree not seen in Boomers or Millennials--by a quest for "work/life balance." Theres a reason why work/life balance is a particular concern of Xers and not Boomers or Millennials. When I read that it hit me.

millennials 40

millennials Leadership Innovation Maine 40

The Hourglass Blog

OCTOBER 9, 2010

Maybe the Tom Petty reference at the start of the post is a hint. Developing Millennial Leaders. Millennials. If this is the level of leadership insight Xers can expect to get from the Harvard Business Review, I may need to stop calling them members of the "IF" generation and switch to the "Well, duh" generation. Communication.

millennials 40

millennials Review Leadership Innovation 40

Beth Kanter

NOVEMBER 13, 2012

I’ve just returned from keynoting the first Social Good Brazil conference that took place in Florianapolis, sometimes referred to the “Silicon Valley” of Brasil and where the nonprofit, social good, innovation, and technology community is leading the social change movement. Teens As Free Agents. … Read More

Social Media 28

Social Media Conference Class millennials 28