Associations Now

NOVEMBER 20, 2019

Here’s what made his strategy work so well. Longtime T-Mobile CEO John Legere is a lot of things—leather jacket-wearing marketing genius, livestreaming slow-cooker enthusiast —but perhaps his best-known role is that of disruptor. A few strategies that worked for him: Give your strategy a name.

Press Release 56

Press Release Price Social Media Strategy 56

Associations Now

OCTOBER 10, 2019

Here’s a look at three tools worth checking out. According to “A View From Meeting Planners: Winning Strategies in Destination Marketing,” a recent report by Development Counsellors International, 55 percent of meeting planners surveyed said that dealing with safety and security caused them more stress than any other issue.

Conference 61

Conference Metro Press Release Technology 61

Associations Now

AUGUST 23, 2013

Recently released cross-industry research highlights successful strategies and tactics when it comes to social media and digital marketing efforts within the exhibition industry. But does the same hold true for exhibitions and their digital marketing efforts? Johnson Experience Marketing.

Industry 40

Industry Marketing Social Media Revenue 40

Disciple Media

JANUARY 10, 2024

Charge subscriptions and build sustainable revenue: Disciple’s monetization tools, including multi-tier subscriptions and in-app purchases, enable you to build a secure revenue model. Outline the app’s features, decide on the monetization strategy, and consider the necessary resources.

Revenue 36

Revenue Content Social Media Cost 36

AMR Management Services

JULY 6, 2011

Implementing a Successful Cause Marketing Campaign. Drake & Company recently donated 100 hours of staff time to build a cause marketing program for the Chesterfield Arts “Make Your Mark” levee mural project, held June 4. Enter Cause Marketing. A press release about the project. CONTRIBUTORS.

Marketing 64

Marketing Project Library Kentucky 64

Association Adviser

OCTOBER 23, 2018

But, while we may tend to view member communication vehicles simply as tools of the association, they are also stars in their own right; they are the objects that represent your association, with which people interact and spend their valuable time. Your association publications are the stars of your member communications strategy.

Newsletter 62

Newsletter Communications Press Release Social Media 62

Achieve

NOVEMBER 19, 2018

Place ad spend behind your content: You’ll hear me say this often, but your organic content is only as good as your paid ad strategy. You might have a large enough marketing team to support these efforts in-house. Send out those press releases. Erica holds a BSBA in Marketing from the University of Central Florida.

Tips 52

Tips Press Release United States Florida 52

Reid All About it

JUNE 8, 2018

Email is the overlooked backbone of successful content marketing and SEO strategies. Marketing Land ). Learn how Artificial Intelligence (AI) is an accessible tool your association can use to increase member engagement. Blog or press release? Which strategies are marketers using? 1 CAE credit.

Cleveland 31

Cleveland DC Washington Press Release 31

Associations Now

JUNE 26, 2015

Business travelers are continuing to use new tools and apps inspired by the leisure travel and retail industries. As the pace of technological change is accelerating, so is market readiness for new ways of buying, managing, and experiencing travel. Association meetings need to adopt them in order to remain relevant to attendees.

Press Release 40

Press Release Report Technology millennials 40

Associations Now

SEPTEMBER 18, 2013

If your employees are leaving on a jet plane anytime soon, they may be in the market for a few extra perks—perhaps in the form of an app. “When putting together the company mobile strategy, corporate travel managers should therefore consider the whole end-to-end travel experience—not just the transport itself.”

Press Release 40

Press Release America Survey Technology 40

Association Adviser

AUGUST 7, 2017

MHEDA supports this CIF by providing member tools such as The Four Pillars of Sales Profession Training Camp; management and sales career tracks via a learning management system; conference education sessions; and MHEDA-NET, which provides small-group networking. Jill Andreu is Naylor’s vice president, content strategy and development.

America 64

America Social Media Press Release Education 64

Association Adviser

NOVEMBER 15, 2016

Is the press release dead? For example, recently the American Marketing Association created its first Intellectual Agenda, in which it defined “The Seven Big Problems in the Marketing Industry”. Then, if members act outside those expectations, use your organization’s governance tools to address it.

San Antonio 60

San Antonio Texas Communications Austin 60

Reid All About it

JUNE 1, 2018

FC writes about new tools that make editorial newsletters easier to produce and more enjoyable to read. If your content marketing isn’t producing the results you expected , you may need to address one of the five issues described by TechHQ. Rethink your marketing and PR tactics: 53% of journalists in the U.S. PR Daily ).

Puerto Rico 30

Puerto Rico Chicago Tools Washington 30

Reid All About it

JUNE 17, 2016

– How to Leverage Webinars to Fuel Your Marketing & Sales Engine. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. Discover why outreach is so important to any PR campaign, and learn how to write an effective press release.

LMS 150

LMS Raleigh Content millennials 150

Associations Now

NOVEMBER 25, 2014

It’s easy to look at something that’s long been consistent and reliable—such as email marketing—and think you’ve mastered it. For a lot of associations, email marketing is kind of like the hoverboard—an area where it doesn’t seem like there’s much possibility. Consider what’s possible.

Email Marketing 40

Email Marketing Marketing Press Release Tools 40

Vanguard Tech

MARCH 29, 2011

For all the talk of non-dues revenue, new members, retention, and fresh designs, a commonly missed component of an association’s website strategy is content – and making sure members and audiences are going to read the content. Here are some “quick hits” to implement as you make sharing part of your online strategy. Sharing Is Huge.

Strategy 70

Strategy Press Release Social Media Content 70

Higher Logic

JUNE 30, 2016

Modern email writers should adopt some of the blogger's tools, including using graphics, bullets, and subheads for skimmability. How would you adjust a traditional press release approach to be more effective and impactful? How can these strategies for writing brevity be used to improve your writing for social media?

Social Media 136

Social Media Press Release Communications Newsletter 136

Associations Now

JUNE 2, 2015

“The DPA is the first ever international representative organization to be formed by some of the leading diamond producers, with a corporate registration in London, England,” a joint press release states. DPA also will conduct joint marketing campaigns, aimed at picking up sales for member companies and the industry.

Press Release 40

Press Release Proposal Industry Tools 40

Associations Now

SEPTEMBER 1, 2015

First off, a press release mishap exploded all over the tech media sphere, after a PR person made the mistake of sending the same message to nearly 500 journalists—mass-CC’ing all of them rather than using the safer mass-BCC option. Email’s Creaky Nature. Keep Your Messages in Check.

Press Release 40

Press Release Communications Guidelines Marketing 40

Off Stage

JULY 5, 2011

We’re talking internet marketing here. No matter whether you own a website as an association, MLS, or brokerage, if you don’t know about landing pages for your web site, you’re missing a huge marketing opportunity! “Ok, you’ve convinced me: landing pages are important to web marketing. Say what???

Course 40

Course Press Release Analysis Social Media 40

Beth Kanter

AUGUST 21, 2013

You can learn more about the Giving Day Play Book from this press release or upcoming Webinar. That’s something we have heard more and more over the last year, as foundations and nonprofits look for ways to tap into the growing online giving market with these daylong campaigns raising funds for local causes.

Miami 28

Miami Georgia Press Release Social Media 28

Association Briefings

OCTOBER 19, 2020

When executed properly, social media is one of the best tools for an association to create an industry “brand” that’s seen as an informational authority. The use of social media is an essential part of your organization’s digital marketing ecosystem that helps boost engagement and builds brand reputation. In 2020, over , 3.6

Social Media 52

Social Media Video Content Press Release 52

SCD Group

JULY 9, 2012

A 5-step Association Newsjacking PR Strategy During the Republican primary season, a Mitt Romney aide told CNN when fall comes, “everything changes. ” Scott says “social media are tools. The 10 New Rules of PR By Jeff Bullas What are “The Old Press Release Rules”? Causeaholic. I love them!

Press Release 40

Press Release Ohio Price Content 40