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Level Up With 15 Association Marketing Resources

Higher Logic

The post Level Up With 15 Association Marketing Resources appeared first on Higher Logic. Step out of the daily grind and be inspired by these helpful resources for association marketers, from books to podcasts to blogs. The post Level Up With 15 Association Marketing Resources appeared first on Higher Logic.

Resources 323
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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. At.orgCommunity’s recent Innovation Summit, Sharon explored how Blue Ocean Strategy can help you bypass the sharks and find your way to offering unique and powerful member value.

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Top Educational Resources for Nonprofit Professionals

NXUnite

While some recommend that nonprofits outsource specialized work, such as leveraging a marketing agency to take charge of creating collateral, not all organizations have the budget to do so. That’s where educational resources come in. They are an invaluable resource to learn new strategies and practices and glean insights from the past.

Resources 130
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How to create an association marketing strategy

Freestone

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

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The Ins and Outs of Marketing Automation for Associations

Marketing automation. This informative new guide is THE resource on the topic of marketing automation for associations. The guide explains what marketing automation is, and: Why associations use it. How it’s like email marketing on steroids. How it’s like email marketing on steroids. Spoiler alert: It can.).

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2019 Marketing Strategy: Food for Thought From Seth Godin

Higher Logic

The start of a new year is a great time to reevaluate your current marketing strategy and decide which tools and changes you can implement to drive maximum success in the months ahead. Resource: 3 Customer-Focused Benefits of an Online Community. Marketing to Make Change Happen. Nailed it.

Marketing 257
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Sustainable Fundraising: Strategies for Long-Term Viability

NXUnite

When your goals are focused on the future, you need sustainable fundraising strategies that help you consistently progress toward these objectives. Responsibilities may include preparing fundraising and marketing materials, securing a venue for your fundraising event, or securing sponsors. Create a fundraising plan. Delegate tasks.

Strategy 130