Reid All About it

JANUARY 17, 2020

WBT Systems shares 11 issues that should be on every association’s radar in 2020 and beyond , especially those offering online learning programs, including learner self-reliance, market expansion, competition, learning pathways and more. Rise of the Branded Community Over Social Media . Ryan, Partner, Venable LLP.

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Associations Now

MAY 4, 2016

This spring, Made in NYC , a trade group of 5,700 small and medium-sized manufacturers based in New York City, launched a marketing campaign to promote the value of those businesses. The Urban Manufacturing Alliance wants to “create a stronger relationship between the consumer market in these cities and the maker movement.”.

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Association Adviser

MAY 8, 2017

In current business lingo, “disruption” means any business model, marketing schema, supply chain or source that changes the way we view the creation and delivery of products and services in an innovative, positive way. The registration area of MPINCC’s Annual Conference & Expo at the Moscone Center in San Francisco.

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Higher Logic

NOVEMBER 17, 2015

Community management can be isolating - lots of you probably work as part of a larger marketing or communications team, but you're still the only community person on the team. Many cities have monthly meet-ups including Boston's Community Manager Meet-up , Octribe in San Francisco and Austin's Community Manager Breakfast.

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San Francisco Class Austin Boston 120

Associations Now

JULY 14, 2016

Comedian Louis CK, out of all people, is a genius at email marketing. Instead of social media, the performer successfully announced two surprise shows via email, Kim Niemi notes on CMS Wire. There could be a day where Airbnb replaces room blocks for events.

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Associations Now

JANUARY 9, 2017

Social Media Today suggests thinking a little bigger—that your blog should really be a brand publication. Zach Hanlon, a marketing pro, makes the case at Fast Company that emails should be organized based on required response time. where many towns have their own soccer venue. Other Links of Note. Sort your emails by deadlines.

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San Francisco Social Media Communications Products 40

Beth Kanter

DECEMBER 1, 2016

Now, instead of relying on brands to market to us as consumers, we’re using the influence of friends and family to make decisions. You can do this by: Asking your donor to connect on social media and through email. Moving forward, ask your donors to rate your organization on social media or provide a donor testimonial.

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San Francisco Social Media Austin Review 70

Associations Now

OCTOBER 31, 2014

The taxi industry has plenty of reason to be upset about the rise of the upstart Uber—for one thing, it’s eating into the industry’s long-held market. Chevy’s social media team made the most of it, however, by turning the now-infamous line into a hashtag. “It is exactly the same menace.”

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Slice-Works

NOVEMBER 5, 2015

Feeling overwhelmed with all this talk about the “next big things” in marketing and social media? Lately BigData and the Internet of Things has created a lot of buzz for marketers. Since Meerkat came onto the market, 20+ Live Streaming apps have followed. But no one broke it down better than Brian Fanzo.

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Slice-Works

NOVEMBER 5, 2015

Feeling overwhelmed with all this talk about the “next big things” in marketing and social media? Lately BigData and the Internet of Things has created a lot of buzz for marketers. Since Meerkat came onto the market, 20+ Live Streaming apps have followed. But no one broke it down better than Brian Fanzo.

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Organization San Francisco Social Media Austin 28

SCD Group

AUGUST 30, 2012

Yet, share of auto insurance market shrunk to 4.1%. So, if your association wants to create awareness (and action) for the industry/profession, start with your desired outcomes … then, your target audience(s) … then, your 1-3 key messages … finally, the tools (media) to deliver the message to the target audience(s).

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Beth Kanter

MARCH 3, 2015

For empathy, Parr uses the example of the BatKid story from Make-A-Wish Foundation in San Francisco. If you recall, Make-A-Wish Foundation in San Francisco made a wish come true for Miles Scott, a young boy with Leukemia. He wanted to be Batkid.

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San Francisco Pennsylvania Social Media Examples 28

Higher Logic

NOVEMBER 29, 2018

Nope, this all began (on a much smaller scale) back in 1986 when friends Larry Harvey and Jerry James built an 8-foot tall human effigy and burned it on Baker Beach in San Francisco (population: 35). A new trend? Do your best to eliminate the “what’s in it for me?” attitude and celebrate what happens in its absence.

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SCD Group

FEBRUARY 24, 2013

Super Bowl results combined with three articles on media trends caught my eye over the last weeks. And, the Super Bowl helped showcase the continuing engagement power of Social Media platforms, especially Twitter. #1 6 Social media scores with Super Bowl. million social-media comments related to the game: 27.7

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Beth Kanter

JANUARY 4, 2017

Our book tour starts at the end of January, so if you are in San Francisco, Oakland, Boston, NYC, or Washington, DC, please join us. I keynoted many conferences, including ConnectVA , American Marketing Association Nonprofit Conference , the Institute of Fundraising in London , and others.

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Beth Kanter

JANUARY 28, 2014

Here are the simple rules for nonprofit marketers as explained in this article in Social Media Today : Start with a hypothesis. Here are the simple rules for nonprofit marketers as explained in this article in Social Media Today : Start with a hypothesis.

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San Francisco Case Study Social Media Sample 28

ChatterBachs

JANUARY 7, 2011

Gadi Ben-Yehuda - Social Media Director, IBM Center for the Business of Government. Kristin Bockius - Microsoft State & Local Government Relationship Marketing Manager, Microsoft. Heather Coleman - SharePoint Manager and Social Media Specialist, Army Contracting Command (contractor with CorpComm, Inc.).

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Association 141+

SEPTEMBER 16, 2011

Recently, I have made visits to our chapters in San Francisco, Memphis, Indianapolis and (as I write this post on the plane back from this latest visit) Milwaukee. How to Manage Social Employees, Social Media at Events, and Car Talk. Social Media And Events Continue To Grow: 2012 Research. Seths Blog.

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San Francisco Memphis Milwaukee Indianapolis 40

Beth Kanter

DECEMBER 16, 2013

H ere’s a case study from Taryn Degnan is the interactive marketing manager at Common Sense Media about their recipe for successful content. There’s a running joke within our marketing team about “going viral.” With no marketing budget and a finite amount of time to think big, I came up with a plan.

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San Francisco Content Social Media Case Study 28

Beth Kanter

MARCH 2, 2015

That’s where I met Kim Kastorff who is the founder of Kimpacto , a San Francisco-based advisory & consulting firm working across the U.S., newsletters, social media, blogs, annual reports, etc.). The group included a mix of Google grantees as well as measurement professionals. Europe and Latin America.

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San Francisco Guidelines Directory Communications 28

Reid All About it

JULY 8, 2022

We saw nearly 2,000 registrants for WEC 2022 in San Francisco in-person and online. Lisa Vogel, Leader, Field & Event Marketing, Webex Events (formerly Socio). Erin Lemons, Senior Director of Marketing, Fonteva & Protech. Host: American Marketing Association. More info/register. Host: Fridays@4. CMP credit.

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San Francisco Certificate Technology LMS 39

Beth Kanter

SEPTEMBER 19, 2012

Sponsored Likes invite users to like causes that their friends are already connected to, using the power of social context to consistently outperform regular Facebook ads with a 46% higher click through rate, a 20% lower cost per click, and an 18% lower cost per fan according to Inside Facebook. 2. Make every penny count.

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ChatterBachs

JANUARY 4, 2011

As many of you know, the priority of engaging and connecting is a big one for me- a soapbox- if you will, and I don’t understand those who simply look at social media as a way to promote their agenda, products, and/or services. augieray - Augie Ray; San Francisco; Sr. I know a thing or two about marketing.

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Beth Kanter

JANUARY 4, 2016

I also facilitated several design labs with nonprofits as part of the research for the Happy Healthy Nonprofit at the Alliance for Nonprofit Management and the National Arts Marketing Project.

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Iowa San Antonio San Francisco Miami 28

Association Subculture

MARCH 3, 2011

Side note: Recently I was invited to participate in a grassroots oriented, non-partisan think-tank in San Francisco - Melos Institute - a 501(c)(3) established specifically to find ways for volunteer and staff leaders to deliver meaningful and transformative experiences to their members. marketing. (2). social media. (3).

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San Francisco Innovation System Analysis 100

Beth Kanter

AUGUST 26, 2014

2) Playing on Memes: The campaign took advantage of social media narcissism for a good cause. The San Francisco Gay Men’s Chorus challenged other Gay Choruses around the country! Nonprofit Marketing Guide: Creating Your Nonprofit’s Ice Bucket Challenge.

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San Francisco Boston Examples Social Media 28

Off Stage

DECEMBER 5, 2008

Know what your members will spend in Washington, DC or San Francisco or Orlando. Association Marketing. Social Media. As I said earlier, when you budget do so with care. Let THEM know how you calculated their budget allotment, and that you expect them to live within their means. RSS Blog Feed. Categories.

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San Francisco Leadership Washington DC 40

Beth Kanter

MARCH 29, 2012

Next week should be officially be named “Nonprofit Techie Week” in San Francisco! At the Cross Section of Web, Social and Mobile. Disparate marketing channels complicates the life of the average NPO today. Next week should be officially be named “Nonprofit Techie Week” in San Francisco!

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San Francisco Innovation Sample Guidelines 28

Beth Kanter

SEPTEMBER 24, 2013

Note From Beth: Next month I’m lucky enough to be doing the keynote at Social Media for Nonprofits Conference in San Francisco to share some ideas from my book, “ Measuring the Networked Nonprofit ,” winner of the 2013 Terry McAdam Nonprofit book award. 5:30pm— on the bus ride home.

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AssociationChat

JUNE 28, 2020

We found that while Retail, Real-Estate, and Travel & Hospitality industries have struggled, industries such as Media & Entertainment, Video Conferencing and Social Media have prospered. The financial markets are a bellwether, at least. The virus has destroyed $23trn in global market value since mid-February.

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United States New York Conference Seattle 59

AssociationChat

APRIL 15, 2020

We found that while Retail, Real-Estate, and Travel & Hospitality industries have struggled, industries such as Media & Entertainment, Video Conferencing and Social Media have prospered. The financial markets are a bellwether, at least. The virus has destroyed $23trn in global market value since mid-February.

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United States New York Conference Seattle 52

Beth Kanter

NOVEMBER 4, 2013

To help us learn more about how to apply Lean Start Up ideas to nonprofit causes and organizations, Meg Rulli is the Social Media Director for Lean Impact and her colleagues will be contributing a regular blog post covering different aspects of the Lean Impact practices. Meg Rulli, Social Media Director at Lean Impact.

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Beth Kanter

JUNE 12, 2012

As social media managers and nonprofit leaders, we’re living in an age of connectedness with a goal of empowering our users, engaging and mobilizing them for the greater good. Transparency is crucial because tracking, profiling, and behavioral marketing to users has become a widespread, global practice that often leaves us befuddled.

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