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A New Strategy for Event Social Media

Associations Now

At events, we use social media to engage with our attendees and to keep the hashtag flowing. Should event social media be a deeper part of the process? A new startup makes the case for social strategizing months before the event. An area where attendees can get help with social media.

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Wednesday Buzz: Recruiting Passionate Members As Marketers

Associations Now

Coordinated member marketing may be big and flashy, but the word-of-mouth variety still has its role. Tony Rossell, senior vice president of Marketing General, highlights the value of treating your most fervent supporters as volunteers who can help market your association’s membership in a more formalized way. But as Inc.

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Put Members in the Spotlight as Meeting Storytellers

Associations Now

Some specific tools, distribution channels, and strategies will help you put them in the spotlight. Face-to-face communication has grown scarcer in this digital age, when emails, texts, and social media posts often replace direct, two-way conversation. Curated video testimonials.

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3 New Year’s Rituals for Nonprofits That Can Boost Professional Success

Beth Kanter

Published Book Three: In 2016, I published “ The Happy Healthy Nonprofit: Strategies for Impact without Burnout ,” with co-author Aliza Sherman. Our book tour starts at the end of January, so if you are in San Francisco, Oakland, Boston, NYC, or Washington, DC, please join us.

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SCD Group

SCD Group

Yet, share of auto insurance market shrunk to 4.1%. So, if your association wants to create awareness (and action) for the industry/profession, start with your desired outcomes … then, your target audience(s) … then, your 1-3 key messages … finally, the tools (media) to deliver the message to the target audience(s).

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Top 3 Live Streaming Apps to Humanize Your Organization [Part I]

Slice-Works

Feeling overwhelmed with all this talk about the “next big things” in marketing and social media? Lately BigData and the Internet of Things has created a lot of buzz for marketers. Since Meerkat came onto the market, 20+ Live Streaming apps have followed. But no one broke it down better than Brian Fanzo.

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Top 3 Live Streaming Apps to Humanize Your Organization [Part I]

Slice-Works

Feeling overwhelmed with all this talk about the “next big things” in marketing and social media? Lately BigData and the Internet of Things has created a lot of buzz for marketers. Since Meerkat came onto the market, 20+ Live Streaming apps have followed. But no one broke it down better than Brian Fanzo.