Associations Now

NOVEMBER 29, 2016

This clever antismoking marketing strategy is aimed directly at hipsters. Also: If your member marketing isn’t connecting, look closely at these three issues. According to the behavior-change agency Rescue, the best strategy might be to borrow some of the same ones that the tobacco industry is using. Other Links of Note.

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Idea Architects

OCTOBER 2, 2011

Every Monday, I offer a leadership limerick, highlighting an idea or strategy about effective leadership in limerick form. As Seth Godin noted in a recent blog post , "Discernment is the hardest part of marketing--seeing the world as it is, instead of how you experience it." I suggest that's accurate for more than marketers.

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SCD Group

AUGUST 30, 2012

Yet, share of auto insurance market shrunk to 4.1%. So, the organization explored a LinkedIn marketing strategy. · So San Francisco-based Popchips hit on a smart way for it to grab a larger helping of the potato chip business: video games. Example: Nationwide bumped ad buy 35% to $200+ million in 2011.

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Associations Now

AUGUST 8, 2013

. “We decided to enter the premium transcontinental market in a way that only JetBlue can: with an intense focus on offering the best possible product for the best possible price.” The service will be available on new Airbus A321 aircraft on two JetBlue routes: flights between New York City and Los Angeles or San Francisco.

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GlowGlobally

MARCH 16, 2010

global association strategy, regional planning and local infrastructure to grow your business. Market & Biz Plan. « Knowledge Application Gap Still Exists in Some Emerging Markets. Reaching Out To Global Markets Through Meetings & Events » Mar. Categories: Market & Bus Planning.

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Associations Now

MAY 29, 2014

The firm, whose unfettered-free-market views align with those of the food truck groups, has assisted Geller with strategy in legal challenges targeting city regulations. But Geller remains optimistic that NFTA can have a big impact—as long as the national association strikes while the grill’s hot.

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Associations Now

SEPTEMBER 5, 2013

Online overhaul: Housed in a stately white building on the outskirts of San Francisco, the Internet Archive is a nonprofit organization dedicated to preserving the history of the internet. Writing for The YourMembership.com Blog , Content and Client Marketing Director Christina G. But it can also be quite the eye-opener.

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Beth Kanter

JANUARY 4, 2017

Published Book Three: In 2016, I published “ The Happy Healthy Nonprofit: Strategies for Impact without Burnout ,” with co-author Aliza Sherman. Our book tour starts at the end of January, so if you are in San Francisco, Oakland, Boston, NYC, or Washington, DC, please join us.

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AvidXchange: Association Management

AUGUST 17, 2023

The AvidXchange Podcast Network just posted a new episode of its “Middle Market Report” program. JARETT TRAN Welcome to the Middle Market Report podcast. On this show, we sit down with thought leaders from various sectors within the middle market to discuss the trends and innovations impacting their industry.

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Associations Now

JANUARY 13, 2016

Last month, Knowledge@Wharton shared GameStop’s story after Eric Oria, senior director of marketing strategy at GameStop, spoke at the second annual Customer Centricty Summit in San Francisco. This is where PowerUp shows its real benefits for GameStop’s marketing and sales efforts.

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Beth Kanter

MARCH 3, 2015

For empathy, Parr uses the example of the BatKid story from Make-A-Wish Foundation in San Francisco. If you recall, Make-A-Wish Foundation in San Francisco made a wish come true for Miles Scott, a young boy with Leukemia. The chapter gives examples of recognition, validation, and empathy create an attention trigger.

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Reid All About it

JULY 8, 2022

They believe an API strategy is crucial to defining your association’s value proposition and taking the “rightful leadership position to steer your industry.”. We saw nearly 2,000 registrants for WEC 2022 in San Francisco in-person and online. Lisa Vogel, Leader, Field & Event Marketing, Webex Events (formerly Socio).

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Beth Kanter

MARCH 2, 2015

The workshop used design-thinking based on Luma methodology to help participants develop a communications strategy for measuring impact. The process took participants through an assessment of the problems facing them, collective brainstorming, and prototyping. Europe and Latin America.

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Beth Kanter

JANUARY 28, 2014

Here are the simple rules for nonprofit marketers as explained in this article in Social Media Today : Start with a hypothesis. Don’t Over Test: Keep it simple and don’t over do it. Those are some great general principles, but how might you apply this to testing your digital marketing channels if you’re a nonprofit?

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ChatterBachs

JANUARY 7, 2011

Kristin Bockius - Microsoft State & Local Government Relationship Marketing Manager, Microsoft. Adriel Hampton - Investigator, San Francisco City Attorney’s Office (litigation defense, employee misconduct investigations, social media outreach); Gov 2.0 Club co-founder, San Francisco City Attorney’s Office.

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Slice-Works

NOVEMBER 5, 2015

Feeling overwhelmed with all this talk about the “next big things” in marketing and social media? Lately BigData and the Internet of Things has created a lot of buzz for marketers. Since Meerkat came onto the market, 20+ Live Streaming apps have followed. First Facebook, then Twitter, Instagram and Snapchat popped up.

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Slice-Works

NOVEMBER 5, 2015

Feeling overwhelmed with all this talk about the “next big things” in marketing and social media? Lately BigData and the Internet of Things has created a lot of buzz for marketers. Since Meerkat came onto the market, 20+ Live Streaming apps have followed. First Facebook, then Twitter, Instagram and Snapchat popped up.

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Beth Kanter

MARCH 18, 2012

From there, the organizational capacities need to match the strategy for growth. That organization will need a deep bench in marketing/ PR and have a savvy lawyer on call. The professionals here are in deep consideration of strategies for sustainability and growth. Want to scale through advocacy?

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SCD Group

FEBRUARY 24, 2013

Randy Siegel, president for local digital strategy for Newhouse’s Advance Publications: "If you just ride out a decline, that's not a path to survival. million instances of social-media engagement during the game between the winning Baltimore Ravens and San Francisco 49ers, Trendrr reports. It will hardly be the last.

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Association 141+

SEPTEMBER 16, 2011

Recently, I have made visits to our chapters in San Francisco, Memphis, Indianapolis and (as I write this post on the plane back from this latest visit) Milwaukee. Composing Social Media Strategies. Membership Marketing Blog. Don’t speak French to me: A social media marketing lesson for associations.

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ChatterBachs

MAY 21, 2012

We were talking about content management, content curation, content strategy, content marketing (you get the idea… content). The local museum is not looked down on because they had to borrow from a museum in Philadelphia or Chicago or San Francisco. It calls to mind a recent chat I had with Hilary Marsh.

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Beth Kanter

DECEMBER 16, 2013

Note from Beth: Earlier this month, I posted shared an article mentioning a warning from Facebook to Page Admin s: Your organic reach will decline. I asked fans if they thought paid reach will become a standard part of their strategy. There’s a running joke within our marketing team about “going viral.”

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San Francisco Content Social Media Case Study 28

Beth Kanter

JANUARY 4, 2016

Published the Emerging Leaders Playbook: With the generous support of the Packard Foundation and in collaboration with Third Plateau Social Impact Strategies, we wrote and published the Emerging Leaders Playbook. Year in Review. I also designed and facilitated a six month peer learning cohort with colleague Stephanie Rudat.

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Association Adviser

FEBRUARY 18, 2014

High performing companies and associations are realizing that the ultimate goal is not coming up with great ideas or being the first to market. Strategies and tactics. Five years ago, Blackberry and Palm dominated the mobile market. Great ideas are a dime a dozen. Now it’s Samsung and Apple with completely different technology.

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San Francisco Innovation New York California 60

Beth Kanter

MARCH 29, 2012

Next week should be officially be named “Nonprofit Techie Week” in San Francisco! Disparate marketing channels complicates the life of the average NPO today. Are you intrigued by infographics and how they could improve your communication strategy? Flickr Photo by Star Dust. You can find the details here.

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San Francisco Innovation Sample Guidelines 28

Beth Kanter

AUGUST 26, 2014

Nonprofit insiders are watching and debating how ALS will use the money and the donor retention strategy. And, of course the valid concern of wasting water in a drought. The San Francisco Gay Men’s Chorus challenged other Gay Choruses around the country! Ritu Sharma: Can Your Nonprofit Catch Lightening in A Bucket.

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San Francisco Boston Examples Social Media 28

Reid All About it

JANUARY 17, 2020

WBT Systems shares 11 issues that should be on every association’s radar in 2020 and beyond , especially those offering online learning programs, including learner self-reliance, market expansion, competition, learning pathways and more. Joe Buehrle, vice president of organizational planning for Social Advocates for Youth, San Diego.

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Higher Logic

NOVEMBER 17, 2015

Our guest blogger Rachel Happe co-founded The Community Roundtable to support business leaders developing their community and social business strategies. Rachel has spent the last 20 years helping organizations implement emerging technologies to advance their business strategies. We've all been there. You go to an event. A conference.

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Higher Logic

NOVEMBER 29, 2018

Nope, this all began (on a much smaller scale) back in 1986 when friends Larry Harvey and Jerry James built an 8-foot tall human effigy and burned it on Baker Beach in San Francisco (population: 35). A new trend? Do your best to eliminate the “what’s in it for me?” attitude and celebrate what happens in its absence. How can you start?

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San Francisco Price Guidelines Examples 267

Beth Kanter

SEPTEMBER 24, 2013

Note From Beth: Next month I’m lucky enough to be doing the keynote at Social Media for Nonprofits Conference in San Francisco to share some ideas from my book, “ Measuring the Networked Nonprofit ,” winner of the 2013 Terry McAdam Nonprofit book award. Flickr Photo: Mr. T in DC.

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Associations Now

SEPTEMBER 26, 2014

The companies will pledge to use their joint marketing and distributing clout to offer access to smaller portions and lower-calorie soda options in stores and vending machines, among other points of sale. “For us, developing a strategy is a collaborative process with our members. Neely said in a statement.

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Beth Kanter

NOVEMBER 4, 2013

There arealso two Lean Impact Summits taking place, one in December in NYC and one in January in San Francisco (I’m a judge for the San Francisco event). This free SMS-based program provides farmers with real-time price information, which allows them to sell their products at fair market prices or higher.

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ChatterBachs

JANUARY 4, 2011

It should also be noted that the list reflects my interests: associations, events, travel, tech, government, education, social media, communications, marketing, public relations, and jobs. 8of12 - August Jackson; Sterling, Virginia; Competitive Intelligence and Strategy Professional, Tech Pundit and Bad Speller at Verizon. Wine lover.

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AssociationChat

JUNE 28, 2020

We hope you can leverage this data to design strategies that add value to both you and your customers. They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the future. The financial markets are a bellwether, at least.

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Association Subculture

MARCH 3, 2011

Side note: Recently I was invited to participate in a grassroots oriented, non-partisan think-tank in San Francisco - Melos Institute - a 501(c)(3) established specifically to find ways for volunteer and staff leaders to deliver meaningful and transformative experiences to their members. marketing. (2). strategy. (5).

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San Francisco Innovation System Analysis 100

AssociationChat

APRIL 15, 2020

We hope you can leverage this data to design strategies that add value to both you and your customers. They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the future. The financial markets are a bellwether, at least.

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