Association Adviser

NOVEMBER 19, 2020

Here's how to keep members interested while avoiding member communication fatigue. The post Prevent Member Communication Fatigue appeared first on Association Adviser. Your association's messaging must strike the right tone and frequency.

Communications 137

Communications How To Report Marketing 137

Associations Now

SEPTEMBER 6, 2023

One association CEO shares how his organization has created opportunities for board members to better understand member needs. Doing so has helped promote transparency and allowed the broader community to be heard. Every board wants to feel like they understand the association’s members and their needs.

Communications 115

Communications Strategy Examples Leadership 115

Higher Logic

JANUARY 24, 2019

If your organization manages a membership program, you know that it can be a real challenge keeping your members fully engaged while developing ways to grow your program. After all, no matter how many new members you attract, it’s your retention rate that drives real growth. Keep in touch with members through automated messaging.

Communications 209

Communications Software Member Engagement Event Planning 209

Nimble AMS

APRIL 20, 2021

“I don’t need to increase retention rates or recruit new members.” – said no association professional ever. Most association are focused on improving member retention and increasing membership , even when membership times are good. Over the last year, associations have reinvented themselves and created amazing member value.

Communications 113

Communications Discount Survey Recruiting 113

Higher Logic

MARCH 12, 2019

Picture this: Last month, your marketing department sent five emails to members promoting your annual event, while your membership department called members three times about the event. But everyone thought everyone else was on top of reminding members about the upcoming advocacy initiative, so no one sent them anything about it.

Communications 174

Communications eBook Tools Team 174

ISAE

OCTOBER 31, 2023

Mastering Leadership Communication to Connect with Members Whether you manage a social or professional fraternity or sorority, communicating with members should be one of your top priorities. With all your organization has to do on a daily basis, member engagement activities can unintentionally fall by the wayside.

Communications 52

Communications Leadership Software Recruiting 52

GrowthZone

JUNE 30, 2020

Membership Communications Expert, Melynn Sight recently shared her presentation “Crisis Communication Strategies to Strengthen Membership.” The free, on-demand webinar is ideal for anyone interacting with members using the written word. Using a Communications Matrix. Takeaways: Delivering on your key message.

Communications 158

Communications Strategy How To Member Engagement 158

Smooth The Path

APRIL 1, 2021

Sure we can transmit a thought at the speed of light, but texting communication is fraught with misunderstandings. No matter the delivery system (text, email, web copy), straight text misses all the feeling, and the flat copy delivers a blah member experience at best or misunderstandings at worst. Try more punctuation!!!

Communications 113

Communications Member Experience System Conference 113

Higher Logic

JANUARY 31, 2019

When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. Effective communication is all about managing expectations. If it’s the latter, it’s time to reshape your strategy. So, What Do Younger Generations Want? Cue the Aretha).

Communications 184

Communications millennials Tips Software 184

GrowthZone

JANUARY 21, 2020

25% of respondents reporting increased engagement attributed the improvement to member communication. In this installment of our blog series, 6 Proven Ways Associations Improved Member Engagement , we explore the different communications tactics used by associations successfully engaging their members.

Member Engagement 103

Member Engagement Communications Social Media Survey 103

Association Adviser

JUNE 26, 2019

Associations have the ongoing job of retaining existing members and attracting new ones. Do this by showcasing the member benefits available to them. The post How to Communicate Member Benefits Effectively appeared first on Association Adviser.

Communications 97

Communications How To Marketing 97

Smooth The Path

APRIL 1, 2021

Sure we can transmit a thought at the speed of light, but texting communication is fraught with misunderstandings. No matter the delivery system (text, email, web copy), straight text misses all the feeling, and the flat copy delivers a blah member experience at best or misunderstandings at worst. Try more punctuation!!!

Communications 78

Communications Member Experience System Conference 78

MemberClicks

FEBRUARY 8, 2021

Member preferences are constantly changing, particularly as generational shifts occur. The question is, has your association or chamber’s communications shifted along with it? So how exactly do members prefer to be communicated with in 2021? What did the report conclude about member communication preferences?

Communications 59

Communications millennials Report Organization 59

Associations Now

MARCH 22, 2020

How do you communicate with staff and members? How do you effectively communicate your response to the crisis with staff, members, and other stakeholders? In the ever-changing landscape brought on by coronavirus, leaders have had to triage their communication priorities. What do you hold off on or prioritize?

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Communications Learning Management System Course Certificate 126

Association Adviser

NOVEMBER 15, 2021

The post Rethink Your Communication Strategy: More Member Engagement Through Retargeting appeared first on Association Adviser. There are few guarantees in life; however, I’m certain you have networked on LinkedIn, scrolled through Instagram and Facebook, watched movies and shows on Netflix or Hulu, or purchased items on Amazon.

Member Engagement 85

Member Engagement Communications Strategy Marketing 85

GrowthZone

MAY 15, 2017

Establishing a system for new-member communications is critical to association retention rates. It costs 7X more to get a new association member than keep a current one AND new members have the worst renewal rates. Get The Fundamentals of New-Member Communication. New-Member Onboarding Timeline Worksheet.

Communications 113

Communications System Cost Tips 113

Optimist Consulting

JANUARY 26, 2017

One of the benefits of being a consultant is that I can bring fresh eyes to member communications. A subject that crops up regularly is how to ensure communications remain audience-centric across a range of media. Audit your communications for audience centricity. The post Are your member communications audience-centric?

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Communications Review Price Process 100

YourMembership

OCTOBER 2, 2013

Improving communication with your members can improve member relations, help with loyalty, increase word-of-mouth referrals, bolster renewals, and even improve your standing as a first, and only stop, shop for information. The post 7 Ways to Improve Communication with Your Members appeared first on YourMembership.com.

Communications 150

Communications Member Engagement 150

MemberClicks

JANUARY 5, 2021

It’s safe to say that the abundance of communications channels available these days have made keeping up slightly overwhelming. If you think your members may be experiencing “communications fatigue,” it can be hard to keep them engaged. Take a look at these four things you can do to ensure your members stay in-the-know:

Communications 78

Communications Social Media 78

Association Adviser

MARCH 27, 2019

Associations may say they don’t play favorites with members, but results from our 2018 Association Communications Benchmarking Study prove otherwise. Why customize member communication for certain groups over others? For some member subgroups, the need to provide more or different information is clear.

Communications 62

Communications Certificate Recruiting Recruitment 62

Optimist Consulting

MAY 10, 2017

Membership organisations often require members to sit on their board/council to oversee the strategic direction of the organisation. Be clear about the roles – don’t assume that members outside your engaged core of members know what it means to be a board member.

Communications 113

Communications Tips Project Content 113

Association Adviser

SEPTEMBER 9, 2019

Customized member communications are needed now. Learn how with data from our 2019 Association Communications Benchmarking Report. The post Customized Member Communications are Within Your Association’s Reach appeared first on Association Adviser.

Communications 62

Communications Report Marketing 62

Association Adviser

MAY 12, 2020

Programmatic advertising allows associations to inform members of business opportunities and earn non-dues revenue without trampling their own grass. The post Free Up Your Member Communication Real Estate with Programmatic Advertising appeared first on Association Adviser.

Communications 78

Communications Revenue Marketing 78

Association Adviser

JULY 27, 2016

The ability to communicate effectively is crucial to making sure the members of your association understand all that you offer. Good shared several strategies for ensuring that the right information reaches the right members at the right time, including: Targeting different segments within your membership.

Communications 60

Communications Content Survey Newsletter 60

Association Adviser

JUNE 15, 2018

I love telling stories because they communicate who I am, what I do, and how I relate to others. Does your member communication convey who your association is, what you do and how it relates to members? Has your association conducted a member survey of any kind recently? Notices or articles don’t have to be long.

Communications 84

Communications Video Survey millennials 84

Wild Apricot

MARCH 3, 2011

Since many membership and non-profit organizations may be asking themselves these very questions in terms of their member communications, we offered some ideas on how you can begin to answer these questions.( Will they find excessive messaging annoying? How does an organization find a balance? read more ).

Communications 150

Communications Social Media Organization 150

Optimist Consulting

JULY 20, 2016

The 9 month project went well, with members accepting the changes and retention standing up. Here are my reflections on what you need to consider when communicating difficult messages to members. It’s important to put yourself in your members’ shoes, consider the issues that they care about and address these directly.

Communications 100

Communications Proposal Project Social Media 100

Association Adviser

MAY 18, 2018

Last year’s survey results revealed that associations are communicating with members more frequently and via more channels than at any time since we began this survey in 2011. Other outsourced communication functions include magazines, directories and social media. Why segment your member communications?

Communications 60

Communications Dallas Directory Social Media 60

Association Adviser

AUGUST 20, 2018

The 2018 Association Communications Benchmarking Study results show the needs for a balanced approach to technology and tradition as association communicators strive to keep members’ attention. Communicating member benefits effectively” fell back to the second most frequently cited communication challenge.

Communications 60

Communications Newsletter Survey Report 60

Reid All About it

APRIL 26, 2024

They learned a sense of belonging is essential for retaining members. Members want to interact with people with shared interests and would engage more frequently if offered options tailored to their interests. Hear about the key criteria for creating content that retains members. AI and events. 1 CAE credit. More info/register.

Content 222

Content Survey Education Strategy 222

Association Adviser

DECEMBER 15, 2016

Last month, we asked our readers: which members receive highly targeted communications from your association? New members clearly have the membership and marketing team’s attention. Of our association respondents, just more than 57 percent said they gear specific communications to new members.

Communications 60

Communications Discount Certificate Email Marketing 60

Association Adviser

SEPTEMBER 28, 2018

According to the recently published Association Communications Benchmarking Study , an overwhelming percentage (84 percent) of associations believe they are good at creating relevant content in their communications. Yet at the same time, only 1 in 5 say they have a good understanding of their readers, member and advertiser needs.

Communications 62

Communications Content Survey Analysis 62

Optimist Consulting

FEBRUARY 24, 2016

It has made me think about the role of colour in communications, so I wanted to share a guest blog from Steven Randall of Ocean Design. In my experience, most membership organisations use colour as a key ingredient within their brand identity and have a selection of approved colours in their guidelines that can be used in all communications.

Communications 100

Communications Tips How To Guidelines 100

AMG

OCTOBER 28, 2019

It is essential for the HOA board to have good communication skills when working as a governing board. If the board does not communicate well from within, they won’t effectively communicate with the residents in the community. A lack of communication in any area can cause problems within a community.

Communications 49

Communications Tips Newsletter Tools 49

Association Adviser

MAY 29, 2018

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue.

Revenue 62

Revenue Communications Newsletter Directory 62

Association Adviser

MAY 23, 2018

One of the most valuable revenue-building tools all associations have in their arsenal is member communications. Think about what it takes to produce a successful line of member communications products. Because of this, they are uniquely positioned to understand the needs of our associate members better than most.

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Revenue Communications Survey Team 61

Association Adviser

MAY 23, 2018

One of the most valuable revenue-building tools all associations have in their arsenal is member communications. Think about what it takes to produce a successful line of member communications products. Because of this, they are uniquely positioned to understand the needs of our associate members better than most.

Revenue 61

Revenue Communications Survey Team 61