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Announcing: Member Relations

Spark Consulting

I’m excited to launch the second Spark whitepaper – Member Relations : An Association-Centric Approach to Customer Relationship Management, which, with the assistance of George Breeden and Tom Lehman , I recently completed. This week, I’ll be blogging about the contents of the whitepaper.

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Member-relations ambassador, anyone?

Association Success

Serving and engaging with members is a natural role for associations. However, I have yet to encounter the job title “member relations ambassador” that exists in the association community here or abroad. He gave me his business card and I noticed his job title, “guest relations ambassador.”

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Member Relations

Spark Consulting

Back in April, I came out with a white paper of the same name, which focuses on looking at how associations are using AMS and/or CRM to form better relationships with their members and includes case studies of three associations that have each taken a different approach to this.

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Daily Buzz: Time to Check In on Member Relations

Associations Now

Members join associations for the value they bring, but they may not feel the benefits long term. Auditing your organization’s member relations function can change that. Members are the backbone of every association, but when is the last time your organization checked in on its member relations?

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How Questions Improve Member Relations

YourMembership

Ideas to help you engage, empower and retain members. Asking people their opinions is a great way to foster and encourage connections between your members. It also makes members feel closer to you. Member Engagement + Retention. Tags: engaging members , members , online community. Technology. Leave a Reply.

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Association Brain Food: 4.19.24

Reid All About it

The weekly list of free educational events and resources for the association community… Chapter relations gathering. Bulletin describes how member apps help improve member engagement by providing centralized communication channels for members. Gain a deeper understanding of lapsed members. Membership mobile app.

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Association Brain Food: 4.12.24

Reid All About it

Member recruitment. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. More info/register (ASAE members only). Membership Mastery: Building a Strong National-Chapter Partnership Component relations professionals and chapter leaders should be on the same team.

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