Membership Marketing

AUGUST 14, 2020

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. Recruitment – The report highlights associations use a wide variety of channels to add new members.

Report 95

Report Marketing Recruiting Recruitment 95

Reid All About it

DECEMBER 15, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support, and evaluation. Lives of Gen Z and millennials. Juliana Kaplan at Business Insider describes how Gen Z and millennial parents are struggling right now.

Iowa 256

Iowa millennials Texas Strategy 256

GrowthZone

FEBRUARY 14, 2023

Young Professionals Engagement 61% of respondents say they do not have a defined strategy for recruiting and retaining young professionals. If this sounds familiar to your association, this is a huge opportunity to grow membership, because Millennials now make up the largest share of the workforce. Download the full results report.

Survey 78

Survey Social Media millennials Recruiting 78

Spark Consulting

MARCH 22, 2017

It’s an open secret that associations are deeply concerned about – and struggling with – our ability to recruit and retain Millennial young professionals, both as members and as association executives and talent in our industry. Millennials share many attitudes that differ from their elders.

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millennials America New York Recruiting 150

GrowthZone

SEPTEMBER 14, 2022

Our annual survey of association professionals reports repeatedly that a common concern is the increased pressure to recruit young members. The bulk of the workforce is made up of Millennials, Generation X, and Baby Boomers, and Gen Z is not far behind. This set of tip sheets will help your association recruit and engage them.

Recruiting 78

Recruiting Recruitment Social Media millennials 78

Associations Now

FEBRUARY 12, 2019

While many from the Gen Z and millennial generations decide to join associations, they’re skeptical about the value and benefits that membership brings. Did you know that by next year, millennials will make up more than half of the global workforce? Peer-to-peer recruitment. That’s a challenge associations will need to overcome.

millennials 104

millennials Recruiting Recruitment Price 104

Spark Consulting

DECEMBER 17, 2018

Increasing numbers of my clients are reporting problems retaining mid-career professionals. We’ll just recruit more early-career Millennials to make up for it.” ” Two problems with that thinking: The oldest Millennials are about to turn 35. That happens. You should find out why.

Seattle 297

Seattle Maryland millennials Boston 297

Reid All About it

OCTOBER 27, 2023

Trying to figure out how to market more effectively to Gen Z and millennials? Learn how to craft a successful year-end report in half the time and a winning strategy for next year. Perhaps a concept like this could serve as a low-admin alternative to chapters? Marketing to younger generations. Strategic partnerships. 1 CMP credit.

LMS 256

LMS North Carolina Recruiting Recruitment 256

Reid All About it

JULY 21, 2023

In their report, Next-Level Governance : Leading with Strategic Agility , they describe the critical elements for reinventing governance so you can position your association to deliver value to your members and industry amidst any disruption. Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.”

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Atlanta millennials Price Technology 195

Membership Marketing

JULY 13, 2018

The tenth anniversary edition of MGI’s Membership Marketing Benchmarking Report is now available to download. The theme of this year’s edition highlights the evolution in how associations go to market as they seek to recruit and retain members and how remarkably associations have adapted to changes to remain strong and vibrant.

Report 60

Report Marketing Recruiting Recruitment 60

Membersuite

JANUARY 24, 2023

This post and the previous one share what I’ve learned from many research reports about Gen Z values and how your association can appeal to them. #1: They’re done with the social media performances of selfie-obsessed, show-off Millennials in their feeds. The focus here is on young Gen Z adults, 18 to 25 years old.

millennials 144

millennials Social Media Discount Newsletter 144

Nimble AMS

DECEMBER 5, 2022

If something goes wrong, a volunteer moderator can intervene or report a discussion to a staff leader. If you’re looking to build bridges with younger professionals , Gen Z and Millennial members are especially interested in mentoring opportunities. Build your diverse base of volunteer mentors, then begin recruiting mentees.

Member Engagement 134

Member Engagement Social Media Review Recruiting 134

Reid All About it

AUGUST 21, 2020

Bruce Rosenthal (Bruce Rosenthal Associates and Partnership Professionals Network) and Christopher Gloede (Ricochet Advice) recently published a useful report, The New Sponsorship Model for Virtual Events. The report also includes a sample virtual event prospectus to give you additional ideas. Association membership app. Host: ASAE.

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millennials Montana Class Education 307

MemberClicks

APRIL 28, 2022

Recruiting new members and keeping them engaged is a crucial activity for all associations. And while it’s a challenge to engage any of your member base, engaging young members can feel particularly daunting—particularly younger Millennials and Gen Z. Need more help recruiting new young members?

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Tips millennials Newsletter Recruiting 98

WBT Systems

JULY 24, 2018

Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. The state of association membership. Email marketing.

Survey 150

Survey Marketing Certificate Education 150

Membership Marketing

NOVEMBER 8, 2019

Yet despite these threats, findings from the 2019 MembershipMarketing Benchmarking Report shows more associations continue to experience membership growth year over year than those that are seeing a decline in membership. Why have associations been able to adapt and continue to grow despite the challenges they face?

Report 40

Report Marketing Innovation millennials 40

Associations Now

SEPTEMBER 10, 2014

I’m just going to let the following numbers from an association member-recruitment campaign speak for themselves: Total cost for recruitment campaign: $25,000. Then they adapted existing membership recruitment material to be used in the ads, InMail, and updates, all of which pointed to a dedicated landing page.

Recruiting 40

Recruiting Recruitment Social Media millennials 40

Associations Now

MARCH 10, 2017

PNP Staffing Group’s “2017 Association Salaries, Staffing & Trends Report” reveals some common threads among associations, including organizational priorities and the effects of more millennials in the workplace. Recruiting and retaining talent is a significant challenge, the report shows.

Survey 66

Survey millennials Recruiting Recruitment 66

Associations Now

FEBRUARY 7, 2017

A new Deloitte survey shows millennials’ workplace wants have shifted in the last year. But, after 12 months of political and social upheaval, those ambitions have been tempered,” said the freshly released freshly released Deloitte Millennial Survey 2017. “But, What a difference a year can make. Focus on flexibility.

millennials 40

millennials Survey Recruiting Recruitment 40

Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. The goal: Every year, bringing in new members is likely to be on your association’s list.

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Social Media Tools Member Engagement Revenue 254

Association Success

NOVEMBER 9, 2020

For associations, taking advantage of this platform could be a crucial part of your newest recruitment strategy. An international study reports that “ 65% of Gen Z goes to the Internet for access to entertainment.” Take the Washington Post, for example.

Strategy 89

Strategy Washington Social Media Video 89

Nimble AMS

SEPTEMBER 23, 2022

In Tableau’s Building Data Literacy Guide , 80% of employees report they’d stay in their job if they were trained in technology. First , have staff creat e reports and dashboards with simple point-and-click actions. Routine training is key to better skilled and more productive employees. B oard members. N on-members.

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Innovation Technology Tips Member Experience 115

WBT Systems

JANUARY 3, 2017

The article noted that the key benefits that millennials want from associations are job opportunities, credentials and training, and while other membership groups prioritized different benefits, job opportunities and credentials were important across the groups. Association Learning Technology: Resources for Planning.

Technology 210

Technology Learning Management System Certificate System 210

Reid All About it

DECEMBER 2, 2016

Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Rather than talking about them, let’s talk with them in this panel discussion consisting entirely of Millennials. Membership Recruitment and Renewal Strategies.

San Jose 188

San Jose millennials Revenue Content 188

.orgCommunity

JUNE 18, 2019

Generation Z and young Millennials are different. However, they will join and participate if they believe the ROI you offer is worth the short-term sacrifice to their budget—and you design and market programs that meet the education expectations of Millennials and Gen Z. The 4 Education Expectations of Millennials and Gen Z.

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millennials Education How To Social Media 40

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. They’re the ones who shaped the industry; who recruited new members based on word-of-mouth. Anyone born between 1981 and 1996 is considered a millennial.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Associations Now

APRIL 20, 2016

Conventional wisdom also says young people are difficult to recruit and retain as members. Associations Now reported last week about the launch of the Association of Young Americans , a startup nonprofit that Vice aptly dubbed “an AARP for millennials.” But Ben Brown is going to try, anyway.

millennials 40

millennials Strategy Recruiting Recruitment 40

Reid All About it

DECEMBER 2, 2016

Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Rather than talking about them, let’s talk with them in this panel discussion consisting entirely of Millennials. Membership Recruitment and Renewal Strategies.

San Jose 150

San Jose millennials Revenue Content 150

Reid All About it

SEPTEMBER 29, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support, and evaluation. The report offers much to digest about communication, member engagement, events, staffing, outsourcing, and more. Association benchmarks.

Revenue 272

Revenue Innovation Education Tools 272

Membersuite

JUNE 21, 2023

Exclusivity is an allure for the high-priced founder and executive communities, but most of them were created for ‘regular’ Gen Z and Millennial professionals. Satisfy Their Desire to Learn and Grow Together Just about every workplace research report I’ve skimmed says professional development is huge for younger generations.

How To 78

How To Education Discount millennials 78

Associations Now

JANUARY 7, 2020

In a GrowthZone survey , association professionals ranked member engagement as the top challenge of 2019, higher than recruitment and retention or challenges with communicating member value, attracting young members, or funding. Also consider new platforms for engagement. How might you use TikTok to engage members? Sponsored content.

Member Engagement 89

Member Engagement Social Media Revenue millennials 89

AvidXchange: Association Management

AUGUST 17, 2023

The AvidXchange Podcast Network just posted a new episode of its “Middle Market Report” program. Additionally, leveraging automation tools with embedded business intelligence solutions help inform decision-making and ease reporting. JARETT TRAN Welcome to the Middle Market Report podcast. I’m so excited to be invited here.

Association Management 130

Association Management Survey San Francisco Technology 130

Spark Consulting

MARCH 6, 2014

Volunteer Match’s 2012 Millennial Impact Report. Leading Associations: How Individual Characteristics and Team Dynamics Generate Committed Leaders , an August 2013 report out of the American Sociological Association. Any tips on recruiting for larger commitment volunteering, like authoring a magazine article?

millennials 150

millennials Certificate Project Committee 150

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. According to the ASAE Foundation’s Association Operating Ratio Report , membership dues make up 45.4% The solution? Implementing proactive member engagement strategies!

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Reid All About it

FEBRUARY 23, 2024

Gen Z and millennial marketing. Hear about the benefits of a Chapter Ambassador Program, how to recruit Ambassador members, the steps needed to launch the program, how to leverage this as a member benefit, and the overall value proposition. Event sponsorships. Here’s some help for marketing more effectively to younger generations.

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DC Washington Member Engagement Innovation 261

Associations Now

MARCH 1, 2019

Why do Millennials and Generation Z let their association membership lapse? 37% reported a decline in benefit or quality offered and 29% reported it became too costly. Only 40 percent of young members say association membership is worth the dues, according to a report from Personify. Show Young Members Value.

Revenue 64

Revenue millennials Certificate Team 64

ISAE

JANUARY 17, 2024

Membership seems to be on the rise again with 46% of associations reporting an increase in membership in 2023. According to NPOInfo’s charitable giving statistics report, older generations still make up the majority of association members at 34%, while Millennials and Generation Z combined make up just under 30%.

Cost 52

Cost Review Software Member Experience 52