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Association Brain Food: 4.12.24

Reid All About it

Building Brand Loyalty: Transforming Social Customer Service with AI (Social Media & AI Bootcamp Series 2024) Learn how social media is transforming customer service. Find out how to drive synergies at scale between social media and social customer service teams, and efficiencies with purpose-built AI.

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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance. Objection 1: Price.

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4 Online Fundraising Campaign Ideas to Boost Your Reach

NXUnite

A handwritten thank-you note or shout-out on social media can go a long way in helping your supporters feel appreciated and eager to champion your cause again in the future. You can also reach out to well-connected supporters, like board members and major donors, to serve as ambassadors and lend a helping hand in fundraising.

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4 Strategies to Retain Your Nonprofit’s Corporate Sponsor

Achieve

Relevant marketing metrics for your corporate sponsor , such as how many people viewed and engaged with a social media post on your account that shouted out your partner or how many views your event landing page received, which features your sponsor’s logo and an overview of their services.

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Why engagement should be your association’s primary goal

Association Success

The Open Garden model proposes a shift away from focusing exclusively on attracting and retaining members. For example, you could: Publish a weekly newsletter featuring educational tips and insights. Post digestible tips and resources on social media channels. Host a podcast featuring experts within your organization.

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Creating an Association Business Model for High-Value Corporate Sponsorships

AssociationChat

Communications channels: E-newsletters; magazines; website; social media; listservs. Develop a proposal brief for a year-long sponsorship that is (a) based on what you learned from the company and (b) in alignment with your association’s mission and member needs. Present the full proposal; discuss; close the deal.

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40 Effective Virtual Event Sponsorship Ideas for 2024

MemberClicks

40 Effective Virtual Event Sponsorship Ideas Before the Event: Social media partnered posts Include posts on your social channels that introduce your sponsors or highlight key attractions that include your sponsors. You may want to send out a poll or survey via your member website or email newsletter.

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