Aaron Wolowiec

NOVEMBER 15, 2016

Strategic vision. And nowhere is this more important than in nonprofits – or for that matter, in any organization in which boards of directors make decisions. Association Laboratory recently released a whitepaper (scroll down to download) on how associations can build strategic boards. Good leadership requires vision.

Strategy 100

Strategy Leadership Analysis Survey 100

Aaron Wolowiec

AUGUST 10, 2015

It requires creativity, strategic planning, vision and data analysis. In addition, according to the survey, strategic planning wasn’t a top priority for associations. A marketing plan isn’t a strategic plan. Marketing should support the association’s strategic vision; not compete with it.

Report 100

Report Marketing Detroit Social Media 100

Aaron Wolowiec

APRIL 1, 2013

It’s no surprise to discover that most associations are guided by a strategic plan carefully crafted by key leaders and stakeholders. This plan often does not drill down, however, into the specifics of education strategy (and the chances it extends to digital learning are equally shaky). Webinar Poll Questions.

Education 100

Education Strategy Content Resources 100

Aaron Wolowiec

DECEMBER 15, 2015

The researchers studied nine organizations to learn how they engaged millennials in their campaigns. The organizations reported varying levels of success, but after analysis, there are some clear takeaways. First, businesses and nonprofits should plan early. And this means thinking beyond digital engagement.

millennials 100

millennials Social Media Case Study Analysis 100

Aaron Wolowiec

SEPTEMBER 2, 2014

According to a 2005 Harvard Business Review article, “Companies typically realize only about 60% of their strategy’s potential value because of defects and breakdowns in planning and execution.”. Here you can easily replace the word “companies” with any functional area or department within your organization.

Nashville 100

Nashville Analysis Review Communications 100

Aaron Wolowiec

DECEMBER 21, 2012

It’s no surprise to discover that most associations are guided by a carefully crafted strategic plan developed by key stakeholders. However, this plan often does not drill down into the specifics of education strategy despite the prominence of professional development in both the organization’s mission statement and annual budget.

Member Engagement 100

Member Engagement Education Strategy Revenue 100

Aaron Wolowiec

JULY 12, 2016

The largest individual member organizations (those with more than 20,000 members) were the most likely to see increased growth. The majority of associations currently have a separate strategic initiative or tactical plan for increasing engagement (58 percent). The good news, though, is that associations continue to grow.

Certificate 140

Certificate Recruiting Recruitment Social Media 140

Aaron Wolowiec

JUNE 9, 2016

The final third should introduce strategic activities or challenges that focus on application and implementation of technical or detailed topics. The second third should introduce applied activities or challenges that focus on understanding and comprehension. Leave a comment with your insights.

Virginia 160

Virginia Case Study Content Maine 160

Aaron Wolowiec

OCTOBER 13, 2015

When it comes to strategy and long-term planning, small groups are much more effective. And so, it makes sense that in a recent Successful Meetings survey on small meeting trends for this year, event professionals ranked strategizing as the best goal for small meetings. The biggest challenge to small meetings planning?

Social Media 100

Social Media Class Survey Strategy 100

Aaron Wolowiec

MAY 19, 2015

(Institutional capabilities are all skills, processes, tools and systems that an organization uses as a whole to drive meaningful business results. In the study, companies cited customer demand and strategic importance as the top reasons for building capabilities. McKinsey and Co. Align with and link to business performance.

Survey 100

Survey Class Tools Resources 100

Aaron Wolowiec

DECEMBER 10, 2013

Next year promises to deliver exciting new mobile technology, so when planning digital strategies, associations should consider mobile apps and websites, said Kim Harwood, president of Results at Hand Software. Results at Hand develops mobile-centric solutions for associations, events and direct sales organizations.

Social Media 100

Social Media Survey Video Technology 100

Aaron Wolowiec

SEPTEMBER 13, 2016

Furthermore, many professional organizations take pride in providing numerous meetings and conferences when instead they should focus on job opportunities, credentialing and certifications, Abila found. Understanding generations and how they like to engage now is essential for any organization,” Abila said. So what does this all mean?

millennials 100

millennials Social Media Communications Newsletter 100

Aaron Wolowiec

JULY 12, 2016

The largest individual member organizations (those with more than 20,000 members) were the most likely to see increased growth. The majority of associations currently have a separate strategic initiative or tactical plan for increasing engagement (58 percent). The good news, though, is that associations continue to grow.

Certificate 100

Certificate Recruiting Recruitment Social Media 100

Aaron Wolowiec

JUNE 9, 2016

The final third should introduce strategic activities or challenges that focus on application and implementation of technical or detailed topics. The second third should introduce applied activities or challenges that focus on understanding and comprehension. Leave a comment with your insights.

Virginia 100

Virginia Case Study Content Maine 100

Aaron Wolowiec

JANUARY 14, 2014

At the same time, the company admitted it had no emergency plan in place. As a trained crisis communicator, I’ve learned that an organization has about 30 minutes to respond to a situation, even if it’s just with a holding statement. If your organization doesn’t have a crisis communications plan, start one now, while things are calm.

Michigan 100

Michigan Social Media Communications Case Study 100

Aaron Wolowiec

DECEMBER 3, 2013

Strategic planning. As it quickly grew, Hill led – and continues to lead – many of the firm’s strategic marketing initiatives, including outreach to association leaders nationwide. Event Garde helped IHS plan its annual convention and expo for nearly 600 people. Two years ago, Aaron Wolowiec had a vision.

Michigan 100

Michigan Report Innovation Team 100

Aaron Wolowiec

FEBRUARY 9, 2016

In addition, in the next year, 26 percent plan to go mobile. Chief Learning Officer – About 40 percent of respondents said someone within their organization holds a title that incorporates the word “learning.”. But Twitter ranks a close second followed by LinkedIn and Facebook.

Learning Management System 100

Learning Management System Class Social Media LMS 100

Aaron Wolowiec

DECEMBER 16, 2014

For associations rating themselves most effective at marketing, strategy and planning is their most frequently cited capability. But for those that rate themselves least effective at marketing, strategy and planning is the fifth most-cited capability. Is marketing part of the plan for 2015? Embrace content. So what do you think?

Marketing 100

Marketing Social Media Content Report 100

Aaron Wolowiec

FEBRUARY 4, 2014

Little to no direction from staff/organization. In addition to committees and councils, volunteers support our organizations as board members, SMEs and speakers (many of whom are uncompensated). Align the group’s scope with the organization’s strategic plan. What works particularly well for your organization?

Michigan 100

Michigan Committee Course Association Management 100

Aaron Wolowiec

JULY 1, 2014

Then develop a long-term strategic plan for implementing the remaining marketing and communication ideas, remembering to include representation from both the meetings and publications teams. At the end of the day, you simply can’t afford to ignore what your events are saying about you, your department and your organization.

Sample 100

Sample Strategy Social Media Communications 100

Aaron Wolowiec

APRIL 9, 2012

Based upon the goals and objectives of each specific program, these individuals bring to their organizations a wealth of knowledge and experience which they draw upon when building an effective strategy for educating members. Is your organization’s approach to member education cutting-edge or much more traditional?

Strategy 100

Strategy Blended Learning Survey Case Study 100

Aaron Wolowiec

AUGUST 3, 2012

A link to the presentation – complete with examples and case studies that may be easily adapted for implementation within your own organization – is available here for download. During the program, a simple poll question was asked: “Does your organization currently curate content in some way following your major annual meeting?”

Content 100

Content Video Conference Social Media 100

Aaron Wolowiec

MAY 2, 2012

In my experience, organizations often excel or have strong expertise in a particular functional area. Aim for excellence in the functional areas our organizations excel at, but be more mindful of and fair to the other departments and staff, too. In what ways does your organization encourage collaboration both internally and externally?

Michigan 100

Michigan Innovation Leadership Newsletter 100

Aaron Wolowiec

FEBRUARY 11, 2014

Association Learning + Technology 2014” is designed to help association leaders strategize for a new learning landscape, while meeting their members’ needs for convenient and quick access to information. As associations plan educational programs, sessions and conferences, it’s becoming increasingly important that technology take center stage.

Social Media 100

Social Media System Technology Survey 100

Aaron Wolowiec

MAY 3, 2016

What if you could replicate the secrets of their startup success within your own department or organization? staff, board, volunteers) who are or who might potentially be affected by learning programs in your organization. type of event, number per year, strategic organization alignment, key performance indicators), the trends (e.g.,

Education 100

Education Newsletter Report Process 100

Aaron Wolowiec

FEBRUARY 22, 2013

His or her primary role is to assist you in planning a conference within your means. Tell your CSM everything you can about your organization, its conference and all the quirks that come with it. In turn, this saved his organization more than $4,200 per day. This person wants a successful conference just as much as you do.

Communications 100

Communications Cost Conference Team 100

Aaron Wolowiec

OCTOBER 21, 2014

Questions that ask about member titles, where they fall in the chain of command and whether they are the ultimate decision-makers for their organizations can help you find out how influential your members are and the influence your association has within your industry. Economic factors. Survey build and deployment. Conclusion.

Survey 100

Survey How To Sample Revenue 100