Reid All About it

MARCH 3, 2017

You don’t see many posts about recruiting small businesses for membership , so I was excited to read this one by J.P. He quickly takes on benefits, recruitment tactics and dues for small or start-up businesses. I definitely agree with the #1 blogging tip: create a content strategy. I found a few good reads for you this week….

millennials 150

millennials Recruiting Recruitment Revenue 150

Reid All About it

MARCH 10, 2023

Dean West at Association Laboratory wonders if he’s lazy, stupid or resilient (I’m not saying) and shares lessons about resilience that can guide your association’s strategy decisions. Hear strategies for addressing challenges you might face in your public affairs program and how to get more bang for your lobbying buck.

Committee 195

Committee Education Software Technology 195

Reid All About it

APRIL 23, 2021

Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. Content strategy. Walk the Talk on DEI: Actionable Strategies to Create a Diverse, Equitable, and Inclusive Organization. 1 CMP credit.

Revenue 370

Revenue Strategy Content Education 370

Reid All About it

FEBRUARY 19, 2021

Board strategy. Membership recruitment. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Learn about re-permission campaigns, how to design a multi-touch customer experience, and re-permission strategies to help drive opt-ins and keep consent records updated.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Potomac Core

OCTOBER 30, 2018

As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion. As part of the organization’s broader Industry promotion strategy, the organization recently released customer survey research and also produced the video, “We Are the Cold Chain”.

Industry 164

Industry Analysis Committee Team 164

MemberClicks

NOVEMBER 29, 2023

According to a study by Hinge Research Institute , growing brands are three times more likely to use partnerships, such as sponsorships, in their marketing strategy and as a result, see two times more profit than others. You can also include how each sponsor will be featured depending on their tier.

Video 97

Video Case Study Discount Proposal 97

Reid All About it

OCTOBER 9, 2020

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Topics include strategy, requirements, proposals, demos and selection, implementation, and buying in a pandemic.

Utah 370

Utah LMS Conference Technology 370

Reid All About it

APRIL 16, 2021

Strategies for getting out of a negative thought spiral and into a more productive state of mind. This workshop will arm you with tactical strategies that will help you negotiate and defend your organization in the post-shutdown world. In this interactive program, Steve provides insights and strategies to elevate decision performance.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

FEBRUARY 12, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Content Strategy & Your SEO Roadmap. More info/register (must join Fridays@4 first, it’s free). Host: Fridays@4. CAE credits.

Revenue 370

Revenue North Carolina Industry Technology 370

Associations Now

AUGUST 13, 2019

In a workshop on Monday, Torres and her co-presenter, Michael Feinson, president and founder of Engaged Strategies, offered up a new framework that hands idea generation and project control to members, giving them greater opportunity to engage. Recruit members as social influencers. It was a generative question,” Torres said.

Project 88

Project Columbus Social Media Proposal 88

Reid All About it

NOVEMBER 6, 2020

WBT Systems proposes a different doable solution: host your in-person conference first and your virtual conference later. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment.

Learning Management System 285

Learning Management System Education Communications Technology 285

Associations Now

JUNE 7, 2019

This week, Master Builders of Iowa announced the launch of MBI Works, a $5 million endowment to fund new resources for career education and workforce recruitment. But the strategy isn’t to simply throw money at the problem. It is accepting proposals for funding through September 3.

Iowa 45

Iowa Industry Proposal America 45

Smooth The Path

DECEMBER 10, 2019

So, they don’t see the reason for the changes being proposed. Recruit the right board members. Even though they are representatives of the membership, they may actually be disconnected from most member’s experiences. Approve a small discretionary budget. Some percent, maybe 10% of your members are early adopters.

Innovation 94

Innovation Proposal Recruiting Recruitment 94

Reid All About it

MARCH 10, 2017

Billhighway shares strategies for getting your chapters to share their data and for eliminating the pervasive and toxic ‘us vs. them’ syndrome. Member R&R: Better Retention and Recruitment for Your Association (Association Chat). Learn how to boost member recruitment and retention. And that’s my woo-woo for today!

Raleigh 150

Raleigh DC Washington Content 150

Eric Lanke

OCTOBER 15, 2012

Now, I'm sharing a some of the solutions the group is coming forward with--strategies that have been demonstrated to work in at least one association environment. We need the direct involvement of members and their understanding of their marketplace in order to make smart decisions--not just about strategy but, increasingly, about programs.

Member Engagement 100

Member Engagement Committee Recruiting Recruitment 100

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

Reid All About it

APRIL 22, 2022

Quorum explains why companies might want to have their own in-house governance relations team, strategy and software. Marketing’s Seat at the Table: Obtain and Leverage Marketing’s Role in Organizational Strategy. The Dues and Don’ts of Association Pricing Strategies. New member engagement. Amanda Kaiser says size does matter.

Proposal 39

Proposal Price Technology Recruiting 39

Association Adviser

MARCH 19, 2013

Recruit, retain, engage and repeat. a report based on online survey responses from 147 associations—as recruiting (63.2%), engaging (62.3%) and retaining (59.6%) were listed as the top priorities for 2013. Do members—and nonmembers you’re trying to recruit—know why they should be involved with your association? By Elsbeth W.

Georgia 60

Georgia Recruiting Recruitment Louisiana 60

Reid All About it

DECEMBER 3, 2021

Since many associations already outsource operational IT functions, as long as someone owns the strategic and holistic technology perspective, what he’s proposing makes sense to some degree, although you’d have to tweak his idea for smaller organizations. Chief Digital Officer. 1 CAE credit. 1 CAE credit. More info/register.

Revenue 195

Revenue Technology Innovation Social Media 195

Associations Now

MARCH 9, 2015

Last week, Nonprofit HR released its annual Nonprofit Employment Practices Survey [PDF], which looks at how the sector is doing in terms of staff growth, as well as how well it’s planning for the future in terms of recruitment and retention. Consider recruitment and retention. What does turnover do to an association?

Recruiting 40

Recruiting Recruitment Survey Report 40

Reid All About it

APRIL 15, 2022

They believe an API strategy is crucial to defining your association’s value proposition and taking your “rightful leadership position to steer your industry.”. Presenters: Bill Conforti, SVP of Strategy & Solutions, and Greg Pollack, VP of Sales, Association Analytics. Integrations and iPaaS. 1 CMP credit. More info/register.

Proposal 39

Proposal Technology Revenue Marketing 39

Eric Lanke

MARCH 19, 2012

Amy Landis has initiated a fourth Innovation Circle for people interested in member recruitment strategies. Provocative Proposals for Change. Provocative Proposals for Change. Labels: Member Engagement. 2 comments: Ann Massie Nelson March 19, 2012 9:46 AM Thanks, Eric. All perspectives are his, not his employers.

Member Engagement 100

Member Engagement Innovation Proposal Committee 100

Reid All About it

APRIL 14, 2017

Learn how leading companies reframe customer success strategies by measuring customer effort, identifying issues and prioritizing customer service investments, creating a low-effort environment, and managing self-service and multichannel service. Learn how to grow prospect lists, impressions, conversions, and ultimately, event attendance.

Content 150

Content Chicago Marketing DC 150

MemberClicks

APRIL 26, 2022

This can also increase your audience reach, recruiting new people to register for your event. If you’re able to prepare a short, personalized proposal for the companies and organizations you’re contacting, you might have a better chance of sealing the deal—and sooner. You want to offer members access to relevant products and services.

How To 52

How To Cost Proposal Social Media 52

Association Success

JANUARY 17, 2019

Strategy is about making choices and figuring out a preferred action path,” says Jay Younger. ACEr Alanna Tievsky McKee says we need a competency checklist when recruiting board members. This “how” of pursuing strategy has a much more rapid cadence — annual, quarterly, even monthly — and offers flexibility, says Jay.

Committee 60

Committee Guidelines Process Proposal 60

Association Adviser

JULY 26, 2016

AA: Ho w does it help your association recruit and retain more members? With the recent brand strategy work, we created our value proposition and key messages that will resonate with current members and engage prospective members through consistency in messaging and our new brand identity. If so, how did you choose that partner?

South Dakota 60

South Dakota North Dakota Proposal Minnesota 60

Virtual

APRIL 2, 2015

Over the years, through the shared experiences of literally hundreds of such efforts, a set of best practices has emerged, including strategies on: How best to set up a new association. A hot list was developed and a cross vendor recruiting plan initiated. What an effective organizational structure looks like.

Tools 100

Tools Technology Proposal System 100

Associations Now

NOVEMBER 2, 2015

You will upgrade your recruitment tools with an added job of advancing your agency’s agenda.”. Less sophisticated committees react to proposed legislation and rule and provide informed recommendations to a board of directors about what tack the association should take.”. “In Problem solved.

Committee 40

Committee Recruiting Recruitment Proposal 40

Association Adviser

AUGUST 25, 2016

Boomer succession plans can be just as important as millennial recruiting. . When it comes to grassroots advocacy, Hildebrand said make sure well-intentioned volunteers are trained in how to contact legislators properly and that volunteers fully understand their role in your organization’s overall outreach strategy.

millennials 60

millennials Ohio Proposal California 60

Membership Marketing

FEBRUARY 26, 2016

However, of late, the term has come into prominence as organizations move from a stand-alone sales philosophy to building a strategy around the integration of sales and marketing efforts. Here is how Account Based Marketing works for membership recruitment. For more information, contact Tony at Tony@MarketingGeneral.com.

Marketing 40

Marketing Recruiting Recruitment Proposal 40

Membership Marketing

MAY 10, 2017

proposes that “The role of marketers is to guide customers throughout their journey from awareness and ultimately to advocacy.” For associations the key is to invest and continue to focus on recruiting and retaining members. The theme of the recently released book, Marketing 4.0,

Revenue 40

Revenue Proposal Recruiting Recruitment 40

Reid All About it

SEPTEMBER 2, 2022

Sponsorship strategy. If your AMS doesn’t help you recruit, engage and retain members , you better start shopping for a new one. Hear how to plan for a sustainable inbound marketing strategy beyond blue titles and black site descriptions. How to Write an RFP (Request for Proposal) for Merchant Services. Quick hits.

Project 47

Project Tips Technology Marketing 47

Associations Now

JANUARY 29, 2015

Plus: The strategy of releasing Super Bowl ads early. IADD now shares the videos with its members as part of its educational and recruitment efforts. It got fun and competitive as members of AAMC used an internal social network to submit proposals—some of which came in video, song, or poem form.

Arlington 40

Arlington Virginia Price Proposal 40

Reid All About it

JANUARY 13, 2023

If not, use this survey link to join nearly 1,000 association leaders worldwide whose participation helps all of us gain insights about what’s working to recruit, engage, and retain members, along with other valuable information. Your Association’s Advocacy Tech Stack: Apps and Strategy for 2023. Recession prep. 1 CAE credit.

Revenue 39

Revenue Education Strategy Leadership 39

Association Subculture

FEBRUARY 24, 2010

The leaders who focus on “more” often judge staff and volunteer performance on new member recruitment numbers rather than current member retention. They can even recruit more members than the association staff can adequately serve leading to disappointment and low retention rates for new recruits.

Recruiting 100

Recruiting Recruitment Leadership Revenue 100

Reid All About it

SEPTEMBER 9, 2022

Learn strategies to deliver more personalized, email experiences that win clicks and conversions; dynamic content tactics to drive engagement directly within your emails; and which consumer data points to collect (and how to collect them) to deliver email experiences your subscribers want. 1 CPE credit. More info/register. Host: KnowBe4.

Education 41

Education Project LMS Technology 41

Reid All About it

AUGUST 19, 2022

Recruiting young members. The latest MGI report disclosed how poorly associations are doing with young member recruitment. Game-Changing Email Strategies to Dominate the Inbox in Q4. Presenters: Jake Toohey, Senior Digital Consultant, and Joe Post, Vice President Strategy & Experience Design, Adage Technologies.

Technology 43

Technology Software Cost Products 43