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Association Brain Food: 4.12.24

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Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. Member recruitment. Quick hits Why a membership renewal notice is not an invoice. |

Revenue 256
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Association Brain Food: 10.13.23

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Associations usually rely on corporate marketing budgets for sponsorship revenue. These intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. Come ready to learn, share, and discuss strategy, resources, and challenges. More info/register.

Revenue 272
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Association Brain Food: 10.6.23

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Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.” Content Marketing Institute shares highlights from their conference, Content Marketing World , including a quote from their chief strategy advisor Robert Rose: “Content marketing is what marketing is becoming. CAE credit.

Revenue 256
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Association Brain Food: 12.1.23

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Good things happen when you have good relationships with technology partners. Fri 12/1 at 4 p.m.* – Association Discussion: The Future of Components Has your association’s component relations strategy evolved since the pandemic? Project success stories. I’m happy to feature it as long as it’s not too product-centric.

Arlington 266
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Association Brain Food: 7.21.23

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Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. What is IT’s accountability/role in developing overall strategy for their organization? 1 CAE credit.

Atlanta 195
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Association Brain Food Weekly: 3.25.22

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Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Host: Brandt Krueger, founder Event Technology Consulting. Location: Virginia.

Revenue 195
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Association Brain Food Weekly: 11.27.20

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They suggest strategies for making the case for investing in online learning programs. On Day 2, we’ll examine the key strategies necessary for taking advantage of the trends and delivering on the value propositions articulated on Day 1. On Day 3, we explore the structure required to implement the strategies outlined on Day 2.

Las Vegas 369