Remove who-we-serve associations
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The Time Is Now

Spark Consulting

Climate change and sustainability are increasingly in the news and showing up as a key topic for the association industry. Association execs are realizing that climate change is not just a moral imperative, it’s a business imperative. We just use the bit.ly A sidebar on climate change and US national security.

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Association Brain Food: 2.2.24

Reid All About it

The weekly list of free educational events and resources for the association community… Early-career microcredentials. If your association is looking for a sure-fire way to attract young professionals, TopClass LMS has the answer: early-career microcredentials. Who knew there was such a thing! Member connections. Generation Z.

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Mission-Driven Startups: A Look at 14 Inspiring Companies

NXUnite

To illustrate just what these businesses are doing and why they matter, we’ll shed some light on mission-driven startups that focus on supporting nonprofits and associations. Our Mission-Driven Company We have an inside perspective on mission-driven companies, and that’s because we are one!

Software 130
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9: Why Is Membership the Only Relationship?

Spark Consulting

As I wrote nearly ten years ago: The world has changed to one of mass customization, and we aren’t keeping up with people’s expectations and experiences. Meanwhile, we’re offering them a model T. All of those things influence both what people are looking for from your association and what they’re willing to give to it.

Revenue 221
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Association Brain Food: 1.26.24

Reid All About it

The weekly list of free educational events and resources for the association community… Membership. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. I’ve used data from Marketing General Inc.’s Email marketing news.

Survey 257
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Aging-Care Group Launches Virtual Education Series

Associations Now

The “Ask an Aging Life Care Manager” sessions are an opportunity for the association to connect with the public, while perhaps boosting membership too. May is Older Americans Month, which the Aging Life Care Association is using as an opportunity to virtually open its doors to allow the public to better understand its members’ work.

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Ask Better Questions

Spark Consulting

I recently had the opportunity to participate in Association Charrette , a project of Vista Cova, facilitated by Lowell Apelbaum. It’s a group of 4-6 people who provide peer mentoring to each other about whatever the group forms to address. (In What is a Mastermind group?

Industry 195