2002 2012 Price Recruiting 
Membership Marketing
JANUARY 19, 2012
Thursday, January 19, 2012. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). at Thursday, January 19, 2012. January 19, 2012 9:10 AM. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. ▼ 2012. (18).
Association Adviser
JANUARY 21, 2014
If it can, then they will pay a premium price for it—think Dyson (vacuums), iPhone (smartphones) and Nest (thermostats). It’s also a great member benefit and new member recruiting tool. Eckert, who co-authored the 2012 book From Insight to Action: Six New Ways to Lead with Jean Frankel. Be careful what you wish for.
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