2002 2014 Marketing New York 
Association Adviser
DECEMBER 17, 2013
” Naylor Marketing Manager Dana Plotke said she’s surprised by the number of associations that are still grappling with the print versus digital question. Kelly Donovan , Naylor’s team leader for online marketing, agreed. Re-thinking membership. Plotke said it’s all about mobile and engaging the next generation member.
Association Adviser
JANUARY 21, 2014
READER NOTE: Association Adviser is in the final stages of preparing the 2014 edition of the annual Association Communication Benchmarking Study. It’s also a great member benefit and new member recruiting tool. Before going down the path of Big Data, experts say you need to get your “small data” right.
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