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On the Runway: Lessons From New York Fashion Week

Associations Now

What the recently wrapped New York Fashion Week can teach meeting planners about creating experiences, experimenting, and getting the next generation involved. If you’re familiar with fashion, you know these three collections were on the runway at New York Fashion Week (NYFW), which wrapped up a day or so ago.

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Game Plan 2014: Seeing Around the Corners

Association Adviser

” Naylor Marketing Manager Dana Plotke said she’s surprised by the number of associations that are still grappling with the print versus digital question. Kelly Donovan , Naylor’s team leader for online marketing, agreed. Re-thinking membership. Plotke said it’s all about mobile and engaging the next generation member.

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Better Because You Were There

Velvet Chainsaw

According to The New York Times , living with the pandemic “has pushed us to reckon with our deepest questions … [about] how we make meaning of our time on this earth.” Work closely with your local chapter or Destination Marketing Organization to identify two or three local worthy causes that you’d like to help.

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How an IT Executive Deftly Handled Public Criticism

Associations Now

The New York Post slammed a 2014 decision, spearheaded by Deputy Commissioner Jessica Tisch, to put the entire police department on Windows Phone 8.1. The platform was already in decline by the time the decision was made, and more popular platforms like iOS and Android had already won out in the market.

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New Alliance Adds Weight to Specialty Food Sector

Associations Now

With the specialty food space growing at a faster pace than the broader food industry, a new partnership between the Specialty Food Association and the Food Marketing Institute could help both groups leverage that growth. And a new alliance could help maximize the value of that niche in a big way. percent growth overall.

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Gartner Study: Technology Spending Is (Finally) Coming Back

Associations Now

We’ve seen a lot of growth in tech innovation in recent years, and it looks like 2014 is the year many IT departments are going to start spending on some of it. So says a new Gartner forecast, which projects that worldwide IT spending is likely to top $3.8 trillion in 2014, jumping 3.2 percent from last year.

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Publishers Association: E-Books Aren’t Killing Physical Copies

Associations Now

percent year over year in 2014. But a new report from the Association of American Publishers (AAP) comes as good news for those concerned about the balance between sales of e-books and those of the printed variety. percent from the first quarter of 2014 to this year’s first quarter. The prominent chain Borders closed.

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