Pop-Up Events: The Next Trend for Associations?
Associations Now
MAY 27, 2016
One company that’s found success is Target, which started hosting them back in 2002. In March 2015, the National Peanut Board held “ The Perfectly Powerful Peanut Pop-Up ” for three days in New York City. Our pop-up stores may be temporary, but they leave quite an impression. Here are three I came up with: Testing ground.
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