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Pop-Up Events: The Next Trend for Associations?

Associations Now

One company that’s found success is Target, which started hosting them back in 2002. In March 2015, the National Peanut Board held “ The Perfectly Powerful Peanut Pop-Up ” for three days in New York City. Our pop-up stores may be temporary, but they leave quite an impression. Here are three I came up with: Testing ground.

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Kids Skate Free: Association-Managed Cause Marketing Campaign

SCD Group

Kids Skate Free represents a great example of a locally-initiated, association-managed cause marketing campaign that benefits a struggling industry. Here are the basics of Kids Skate Free: Societal Issue: childhood obesity Industry Issue: number of roller skating participants declining Strategy: provide kids coupons for free roller skating.

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15 Changes in the Learning Business Landscape

Leading Learning

Facebook (founded 2004), LinkedIn (2002), and Twitter (2006) were still in their infancy at the point when we founded Tagoras, and sites like Instagram (2010) and TikTok (2016) had yet to come along. Google introduced Google Cardboard—basically a no-cost virtual reality headset—in 2015. billion acquisition in 2015.

Course 101
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CPA Group’s Recognition Program Introduces Students to Accounting

Associations Now

Building off an existing relationship, the American Institute of CPAs and NAF, an educational organization, developed a program that introduces high school students to the accounting profession to diversify the next generation of industry professionals.