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Kids Skate Free: Association-Managed Cause Marketing Campaign

SCD Group

Kids Skate Free represents a great example of a locally-initiated, association-managed cause marketing campaign that benefits a struggling industry. Here are the basics of Kids Skate Free: Societal Issue: childhood obesity Industry Issue: number of roller skating participants declining Strategy: provide kids coupons for free roller skating.

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CPA Group’s Recognition Program Introduces Students to Accounting

Associations Now

Building off an existing relationship, the American Institute of CPAs and NAF, an educational organization, developed a program that introduces high school students to the accounting profession to diversify the next generation of industry professionals.