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Big Data: Big Headache or Big Opportunity for Associations?

Association Adviser

Hank Berkowitz, Association Adviser. It seems you can’t go to an industry or association conference these days without seeing Big Data somewhere on the agenda. READER NOTE: Association Adviser is in the final stages of preparing the 2014 edition of the annual Association Communication Benchmarking Study. Please contact us ASAP if your organization would like to participate in the project or if you would like to submit questions for consideration.