.orgCommunity

OCTOBER 8, 2019

In this excerpt from our book, Association 4.0—Positioning HIMSS began reaching beyond “member” to “audience” in 2002 by offering resources and benefits not exclusive to dues-paying professionals. HIMSS began reaching beyond “member” to “audience” in 2002 by offering resources and benefits not exclusive to dues-paying professionals.

Technology 40

Technology millennials Revenue System 40

Holly Duckworth

JUNE 23, 2014

A few might ask me for what book I am taking on my vacation. Member engagement, recruitment, and retention are fundamental activities that all membership organizations must master to ensure the growth and viability of their organizations over the long term. If you or your organization wish to do anything “new” they must read this book!

Leadership 28

Leadership Recruiting Recruitment Price 28

Membership Marketing

JANUARY 19, 2012

Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Unleash the Power of Market Testing in your Membership Recruitment. growth strategies. (4).

Marketing 40

Marketing Cost Price Survey 40