Getting Married to Membership May Require Engagement First

Idea Architects

How would you adjust your recruitment and involvement strategies to capitalize on this potential shift? Dec 2002 (6). Nov 2002 (4). Sep 2002 (2). Aug 2002 (3). Jul 2002 (3). Jun 2002 (2). May 2002 (4). Jeffrey Cufaude, Idea Architects. Jeffrey Cufaude is an architect of ideas. custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community.

Kids Skate Free: Association-Managed Cause Marketing Campaign

SCD Group

Here are the basics of Kids Skate Free: Societal Issue: childhood obesity Industry Issue: number of roller skating participants declining Strategy: provide kids coupons for free roller skating. Campaign) effort started in 2002 at seven Memphis-area Chili’s restaurants The National Christmas Tree Association modeled the Trees for Troops program after local efforts by growers in the Pacific Northwest. It was able to recruit FedEx as a sponsor.

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Arrested Development? A Strategic Approach to Technology Reboots Association Growth


HIMSS began reaching beyond “member” to “audience” in 2002 by offering resources and benefits not exclusive to dues-paying professionals. It was an evolutionary process more than an overall strategy at the time, according to Lieber. In either case, the organization’s extraordinary growth reflects its success at attracting and recruiting new constituents. Given the competitive nature of the current market, this strategy is now more imperative than optional.

The Importance of Getting Lots of Little Things Done Well Every Day

Association Adviser

Association career sites are great tools for recruiting new members and for engaging the passive job seeker that commercial job boards can’t tap. . CS: Career centers increase website traffic, generate non-dues revenue and increase membership recruitment opportunities, among other things. AA: What are the biggest trends you’re seeing in online learning, career development and executive recruiting? Christine Smith, Boxwood Technology.

Opening the Door to Government Members

Associations Now

Some groups are reexamining their membership strategies to bring down that barrier. In 2002, NIDA set a goal to bulk up government membership by piloting a free, three-year government membership category with the option to renew as a dues-paying member. What challenges or struggles have you faced in recruiting and retaining government employees as members?

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2104 Summer Recommended Reading

Holly Duckworth

Member engagement, recruitment, and retention are fundamental activities that all membership organizations must master to ensure the growth and viability of their organizations over the long term. Be a more effective staff or volunteer leader by embracing six emerging competencies, eight essential organizational foundations, and one unifying strategy (co-creation). Summer 2014 Reading List: Each summer I find many of my association leaders “check out”. They take the summer off.

Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Unleash the Power of Market Testing in your Membership Recruitment. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Membership Recruitment. (4). Membership Marketing Blog.

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