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Pop-Up Events: The Next Trend for Associations?

Associations Now

Some familiar brands have found they’re a great way to not only generate buzz and revenue (between $ 45 billion and $50 billion annually , according to a study conducted by Chicago-based marketing firm PopUp Republic) but also introduce and test new products. One company that’s found success is Target, which started hosting them back in 2002.

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Transportation Group Hopes Annual List Guides Infrastructure Decisions

Associations Now

Where infrastructure decisions are made, we hope empirical data is utilized,” said Rebecca Brewster, ATRI president and COO, during a press conference call. Chicago; Louisville, Ky.; In 2012, Illinois began the $500 million reconstruction of the Chicago Circle Interchange, which is expected to be completed by 2019.