Remove 2002 Remove Committee Remove Marketing Remove Revenue
article thumbnail

Leveraging strategy to amplify education initiatives

Aaron Wolowiec

I recently had the good fortune to tour several Detroit sites with her as a committee chair for the aforementioned event. In an article I wrote in June 2002 for Associations Now , I encouraged readers to take a break from the daily firefighting we’ve come to expect and instead approach tasks with more reflection, strategy and collaboration.

Education 100
article thumbnail

Jeffrey Cufaude, Idea Architects: Making Sponsorship Special Again

Idea Architects

committee member got the idea that we should begin to auction off every. in order to generate extra revenues. need members and customers to pay a greater percentage of the real costs of a product or program so we can more accurately assess the market’s. Dec 2002 (6). Nov 2002 (4). Sep 2002 (2).

article thumbnail

Game Plan 2014: Seeing Around the Corners

Association Adviser

Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. ” Naylor Marketing Manager Dana Plotke said she’s surprised by the number of associations that are still grappling with the print versus digital question. What surprised us most in 2013?