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JANUARY 5, 2024

Non-dues revenue. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. PAR presenters will reflect on their year and share ideas for revenue performance in 2024 and beyond.

Revenue 277

Revenue LMS Price Education 277

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OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

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SEPTEMBER 15, 2023

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

JUNE 18, 2021

Membership committees. Is it difficult to find members to serve on your membership committee? MemberSuite discusses the challenges faced by staff in charge of membership committees and suggests ways you can make improvements by revamping (or retiring) your membership committee. A terrific idea to steal! Host: ASAE.

LMS 369

LMS Certificate America Committee 369

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MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. to 2:45 p.m.

Chicago 200

Chicago Newsletter Mooc Education 200

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APRIL 1, 2022

With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. Presenter: Kevin Whorton, president, Whorton Marketing & Research. Our network committee members will each tell the story of their path to becoming an analyst.

Revenue 195

Revenue Technology Education Video 195

Spark Consulting

DECEMBER 4, 2020

Per Marketing General’s annual Membership Marketing Benchmarking Report , the Q4 2007 economic crash didn’t fully show up in association metrics until 2009. This impacts association meetings, which in turn impacts everything most associations do because the conference often provides 30-50% of annual revenue.

Revenue 221

Revenue Committee Maine Conference 221

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MARCH 11, 2022

Geez, it looks like they have A LOT to teach, especially in the editorial and revenue partnership departments. Your marketing team constantly talks about the buyer’s journey. Presenters: Maneesha Manges, Director of Services, and Aimee Pagano, Senior Digital Marketing Advisor, HighRoad Solution. Futurist thinking. CAE credits.

LMS 195

LMS Revenue Los Angeles Newsletter 195

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MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

Reid All About it

APRIL 9, 2021

I don’t work with companies who take the committee approach to content—it’s a huge red flag for frustrations down the road. But you might have that issue at your organization—perhaps an actual committee vetting articles or leaders with control issues. Johnson Experience Marketing. Content barriers. Quick hits. 1 CAE credit. .

San Diego 370

San Diego Revenue Strategy Content 370

WBT Systems

FEBRUARY 20, 2018

A note for the meeting planner: please order decaf for the next committee meeting. Only 30 minutes in and your highly energetic committee members have already come up with several new online learning program ideas. Find out how much staff time (in dollars) is spent on marketing and managing the program compared to revenue generated.

Education 160

Education How To Certificate Committee 160

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MARCH 4, 2022

Associations are giving everyone a voice like never before, using open APIs to enable grassroots voting, smarter committees and stronger online community. Top Trends in Content Marketing 2022. Hear about the biggest findings from Semrush’s latest State of Content Marketing 2022 Global Report and the key trends for 2022.

Class 195

Class Certificate Content Committee 195

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OCTOBER 15, 2021

High-performing committees. WBT Systems describes how to establish a high-performing professional development committee. It starts with your association taking a holistic approach to learning, evaluating whether the committee approach is the best strategy, developing committee charges, and rethinking volunteer selection and training.

Revenue 195

Revenue Committee Strategy Technology 195

Velvet Chainsaw

APRIL 5, 2022

Before March of 2020, pacing data was a useful tool for predicting final attendance and revenue. On average, associations are anticipating 2022 registration and revenue will be about 20 percent below pre-pandemic levels. To do this, analyze what percentage of registration revenue you historically averaged each week.

Conference 106

Conference Revenue Discount Committee 106

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NOVEMBER 19, 2021

Non-dues revenue. WBT Systems recently hosted an ideation session with Non-Dues-a-Palooza to come up with ideas for revenue-generating online education programs. Check out the 30 ideas featured in their post and see if you can “yes and” any of them into revenue generators for your association. Sponsorships. Quick hits.

Revenue 195

Revenue Technology Conference Education 195

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NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. s DE&I committee. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Wed 11/15 at 1 p.m. – 1 CAE credit.

Certificate 281

Certificate Price Tools Technology 281

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DECEMBER 3, 2021

Kat Sullivan, Marketing Solved ). 5 Digital Non-Dues Revenue Models That Work for Both Members AND Sponsors. Learn about proven non-dues revenue models that are truly sustainable because they provide high value content for members while also generating sponsor support and non-dues revenue. Quick hits. CAE credits.

Revenue 195

Revenue Technology Innovation Social Media 195

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MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

Membersuite

NOVEMBER 4, 2022

Now, you’re watching the economy and assessing how it might affect your industry, organization, members, and market. Temper your revenue projections. Anticipate a flattening or decline in attendance levels unless you have great confidence in your marketing. #2: 2: Revenue Diversification. 8: Marketing ROI.

Revenue 102

Revenue Software Price Technology 102

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JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Host: Professionals for Association Revenue Wed 7/12 at 1 p.m. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Wed 7/12 at 5 p.m.

Tools 195

Tools Education Newsletter Chicago 195

Membersuite

MAY 17, 2022

Selling them to individuals and employers in your market is sometimes the real challenge. Before you plan a marketing campaign for one of your credentialing programs, you must validate any assumptions about its value. Your positive research findings are marketable. However, creating credentialing programs is the easy part.

How To 152

How To Certificate Course Revenue 152

Higher Logic

OCTOBER 18, 2017

They have groups within them, usually chapters, committees, or special interest groups that combine individuals with similar characteristics or priorities. Most associations already use segments for data and communication, usually in external marketing and member acquisition. Why Collect Data on Member Segments? Membership Over Time.

Report 205

Report Committee Software Association Software 205

SBI

JANUARY 16, 2024

Recognizing this shift, member services quickly collaborated with events and marketing teams to create tailored language and processes for attracting and serving the unique needs of group members. Marketing professionals have more and more options to use new tools to support design, editing, and brainstorming.

Cost 52

Cost Innovation Revenue Association Management 52

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APRIL 2, 2021

They’re reporting on a non-dues revenue generating idea from the recent Non-Dues-A-Palooza ideation session: educational coaches who help professionals map out a professional development plan and guide them into your association’s education and credentialing programs. Mike Murray, Content Marketing Institute ). Educational coaches.

Revenue 335

Revenue Conference Industry Strategy 335

Blue Sky eLearn

MAY 16, 2019

Some important reports that come to the top of my head include: Revenue reports. Past board and committee reports. You may have a full marketing department handling everything, you may not. Either way, it’s important for your education department to understand what marketing is doing! Revenue Share Agreements.

Tips 211

Tips FAQ Education Sample 211

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JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Video Strategy Industry 195

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JULY 21, 2023

. – The Future of Digital Communication Management Explore ways your association can leverage new technologies like AI to enhance overall member experience, optimize communications across multiple platforms, and ultimately increase revenue. Host: Omnipress Speaker: Tracy Grzybowski, Director of Marketing, Omnipress Thu 7/27 at 12 p.m. –

Atlanta 195

Atlanta millennials Price Technology 195

Potomac Core

FEBRUARY 11, 2019

Boards and their CEOs aren’t interested in hemorrhaging balance sheets that come from dues losses and shrinking Trade Show revenues. ACI Annual Convention that provides opportunities for the Industry to market and sell products. 16% decrease in CEOs who say they are “very confident” in revenue prospects for the next 12 months.

Survey 158

Survey Revenue United States Committee 158

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APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Membership marketing has come a long way since I first started in associations. Host: Professionals for Association Revenue Wed 5/3 at 11 a.m. Member recruitment. Frankly, we’re smarter about it now.

DC 205

DC Recruiting Recruitment Washington 205

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MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Tue 5/9 at 12 p.m. Hear ideas for collecting non-dues revenue (sponsorship, job boards, merch, etc.), AMS requirements.

Chicago 205

Chicago Education Certificate Revenue 205

GrowthZone

MARCH 12, 2021

It’s more important than marketing and more important than sales. less likely to invest in non-dues revenue products. There are two new ways to do this with technology—virtually and through drip email campaigns (marketing automation). Can they join a committee? A poorly onboarded member is: more likely to drop.

Directory 158

Directory Social Media Revenue System 158

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AUGUST 20, 2021

Bonus idea: a competencies matrix for staff committee liaisons—brilliant! Presenters: Andrew Pearson, Chief Marketing Officer, Socio. It can also help you create memorable, targeted, and successful events, experiences and other solutions that answers their needs, boosts your brand, and ultimately delivers revenue and brand loyalty.

Revenue 195

Revenue Content Resources Strategy 195

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APRIL 23, 2021

Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started. Come and listen to members (both volunteer leaders and those not on committees, boards, etc.) Event Revenue and Sponsorship ROI. Tue 4/27 at 1 p.m.

Revenue 370

Revenue Strategy Content Education 370

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APRIL 16, 2021

How Your Association Can Drive Revenue & Growth with AI-Based Personalization. When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Organizations are not only seeing deeper engagement, but also increased sales and more diverse revenue streams. More info/register.

Revenue 363

Revenue Strategy Team Content 363

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APRIL 21, 2023

Membership marketing. MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations. ASAE Young Professionals Advisory Committee Ask Me Anything (AMA) Applications are now open to join the ASAE Young Professionals Advisory Committee (YPAC). More info/register. More info/register.

Education 195

Education Committee Recruiting Recruitment 195

AssociationChat

APRIL 26, 2021

From the vantage point of companies, sponsorship fees are almost always a marketing expense …. Associations need more revenue and members need more services. Associations need more revenue and members need more services. Can Associations Perform Like Marketing Agencies? a business expense. Associations face competition.

Proposal 84

Proposal Revenue Review Newsletter 84

Association Adviser

OCTOBER 18, 2018

Tamela Blalock, MBA, CAE, CMP, DES considers her professional superpower to be revenue generation, but after talking with her about her experiences as an association leader, our staff at the Adviser thinks developing authentic empathy that nurtures others’ professional growth should be considered one of her superpowers, too.

Revenue 64

Revenue Course Education Team 64