2002 Communications Examples Recruiting 
SCD Group
JUNE 15, 2015
Kids Skate Free represents a great example of a locally-initiated, association-managed cause marketing campaign that benefits a struggling industry. It was able to recruit FedEx as a sponsor. I love the strategic thinking behind Kids Skate Free! While nationally-coordinated, all cause marketing is locally implemented.
Association Adviser
JANUARY 21, 2014
READER NOTE: Association Adviser is in the final stages of preparing the 2014 edition of the annual Association Communication Benchmarking Study. It’s also a great member benefit and new member recruiting tool. Take the time to formulate the right questions and pilot test before you go live. My early experience with Big Data.
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