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Opening the Door to Government Members

Associations Now

Take, for example, the National Defense Industrial Association, which has more than 85,000 members in the defense and national security community. In 2002, NIDA set a goal to bulk up government membership by piloting a free, three-year government membership category with the option to renew as a dues-paying member. “We

Iowa 40
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Big Data: Big Headache or Big Opportunity for Associations?

Association Adviser

” For example, your surveys may indicate that 63 percent of members want “bigger meetings,” but does that mean you go out and rent a bigger venue for your next conference and get more floor space for the exhibit hall? It’s also a great member benefit and new member recruiting tool. Be careful what you wish for.

Survey 60