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What Kids Can Teach Us About Charitable Giving

Associations Now

Don’t discount the young when it comes to your fundraising efforts and strategy. A new study sponsored by the United Nations Foundation found that about seven out of eight children ages 8 to 19 give money to charitable organizations. What does this mean for the current and future states of philanthropy?

Indiana 40
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Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). What is the best direction for your organization to increase the value equation?