article thumbnail

What Kids Can Teach Us About Charitable Giving

Associations Now

Don’t discount the young when it comes to your fundraising efforts and strategy. To determine how charitable kids are, the study followed the same group of 903 children over two time frames—2002 to 2003 and 2007 to 2008—and asked them to report their giving in each period.

Indiana 40
article thumbnail

Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Tony Rossell. at Thursday, January 19, 2012. Email This BlogThis! Share to Twitter Share to Facebook.