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Associations Now
MAY 27, 2016
Think pop-up events and shops are only for big brands? Your association could benefit from these buzzy, short-term events as well. But, just in case you’re unfamiliar, a pop-up can be a shop, a restaurant, a collection of shops, or an event that opens quickly in a temporary location and only for a limited amount of time.
Association Adviser
DECEMBER 17, 2013
Think 365-day-a-year engagement for your events—whether they’re live, virtual or hybrid. David DuBois , CEO of the International Association of Exhibitions and Events (IAEE) , said he’s surprised that associations aren’t being more aggressive about marketing live events via mobile devices. ” 365 day-a-year engagement.
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