Association Adviser

JULY 15, 2014

I’m sure you’ve all heard the battle cry “join the conversation” in reference to participating on a social media channel. For example, if you expect to get rampant participation from readers of your blog, you’d better be prepared to respond and carry on a two-way dialogue when someone actually posts a relevant comment.

Communications 60

Communications Newsletter Social Media Examples 60

Jamie Notter

JULY 23, 2012

If you haven’t seen it, the movie is about Billy Beane , General Manager of the Oakland A’s baseball team, who about 10 years ago started evaluating his players and fielding a team in a completely different way (and getting great results, at about one-fourth the payroll of the big market teams).

Innovation 70

Innovation Oakland Social Media Team 70

Association Adviser

JANUARY 21, 2014

But, he did teach me three valuable lessons about learning about your customers: (a) You can never know too much about your customers or target market; (b) You don’t get if you don’t ask and (c) Ask for forgiveness, not for permission. Those in the association world are a little less blunt about the information gathering process.

Survey 60

Survey Analysis Oakland Innovation 60