SCD Group
JUNE 15, 2015
Kids Skate Free represents a great example of a locally-initiated, association-managed cause marketing campaign that benefits a struggling industry. It demonstrates how associations can use cause marketing to enhance their members while benefitting a cause. I love the strategic thinking behind Kids Skate Free!
.orgSource
APRIL 17, 2023
According to a study from Goldman Sachs, “Generative AI tools could impact 300 million full-time jobs worldwide, which could lead to a significant disruption in the job market.” In 2002, the Partnership for 21st Century Skills identified a set of qualities they consider most important for learning in the digital era.
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Aaron Wolowiec
OCTOBER 1, 2013
Despite bad press, Detroit offers countless examples of what’s working. In an article I wrote in June 2002 for Associations Now , I encouraged readers to take a break from the daily firefighting we’ve come to expect and instead approach tasks with more reflection, strategy and collaboration.
Association Adviser
JULY 15, 2014
For example, if you expect to get rampant participation from readers of your blog, you’d better be prepared to respond and carry on a two-way dialogue when someone actually posts a relevant comment. Check out these examples of moderated online discussions: The weekly #AssnChat occurs Tuesdays at 2 p.m. My guess: Not very successful.
Association Adviser
MARCH 18, 2014
There has been so much talk about Big Data and analytics lately, but sometimes you just need to ask your audience or target market a quick question that can be easily answered and shared in real-time. Here are some examples: Pre-presentation research poll: I send an email before the event to all attendees with a link to poll questions.
Beekeeper Group
MARCH 27, 2020
The Dirksen, Hart, and Russell Senate Office Buildings and Ford and Longworth House Office Buildings weren’t cleared for entry until the end of January 2002, three months later! As with many of the tactics above, it helps to provide supporters with examples, training/logistical options, and talking points to improve their video.
Jamie Notter
JULY 23, 2012
If you haven’t seen it, the movie is about Billy Beane , General Manager of the Oakland A’s baseball team, who about 10 years ago started evaluating his players and fielding a team in a completely different way (and getting great results, at about one-fourth the payroll of the big market teams).
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