Kids Skate Free: Association-Managed Cause Marketing Campaign

SCD Group

Kids Skate Free represents a great example of a locally-initiated, association-managed cause marketing campaign that benefits a struggling industry. It demonstrates how associations can use cause marketing to enhance their members while benefitting a cause.

Email Marketing Trends: What’s Hot in 2017

Associations Now

Here’s a bit of a conundrum to start out the year: Despite all the complaints about email filling up our inboxes and generally annoying us, email newsletters and marketing messages are doing pretty well from an attention-grabbing standpoint.

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Leveraging strategy to amplify education initiatives

Aaron Wolowiec

Despite bad press, Detroit offers countless examples of what’s working. In an article I wrote in June 2002 for Associations Now , I encouraged readers to take a break from the daily firefighting we’ve come to expect and instead approach tasks with more reflection, strategy and collaboration.

Incorporating Text Polling at Your Next Live Event

Association Adviser

There has been so much talk about Big Data and analytics lately, but sometimes you just need to ask your audience or target market a quick question that can be easily answered and shared in real-time. Dana Plotke leads the marketing efforts for Naylor, LLC. Dana Plotke, Naylor.

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Advocating from Afar: Virtual and Remote Grassroots Advocacy

Beekeeper Group

The Dirksen, Hart, and Russell Senate Office Buildings and Ford and Longworth House Office Buildings weren’t cleared for entry until the end of January 2002, three months later!

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Moderating Discussions in the Modern World

Association Adviser

For example, if you expect to get rampant participation from readers of your blog, you’d better be prepared to respond and carry on a two-way dialogue when someone actually posts a relevant comment. Dana Plotke leads the marketing efforts for Naylor, LLC. Dana Plotke, Naylor.

Moneyball and Management Innovation

Jamie Notter

There are numerous examples of companies who do it radically different AND are radically successful (W.L. At the end of the 2002 season the Boston Red Sox offered Billy Beane a job. The A’s selection of players with high.OBP dramatically changed the market for those players.

The Alternatives to LinkedIn Groups Your Members Will Love

Disciple Media

Established in 2002, it’s also one of the world’s oldest social networking platforms. LinkedIn itself, for example, largely caters towards B2B brands and jobseekers, so it’s not very suitable for building a consumer audience. Any kind of marketing is frowned upon and may get you banned from some groups. It’s still not very popular outside of its original German-speaking market.

Big Data: Big Headache or Big Opportunity for Associations?

Association Adviser

But, he did teach me three valuable lessons about learning about your customers: (a) You can never know too much about your customers or target market; (b) You don’t get if you don’t ask and (c) Ask for forgiveness, not for permission. ” For example, your surveys may indicate that 63 percent of members want “bigger meetings,” but does that mean you go out and rent a bigger venue for your next conference and get more floor space for the exhibit hall?