SCD Group

JUNE 15, 2015

Kids Skate Free represents a great example of a locally-initiated, association-managed cause marketing campaign that benefits a struggling industry. Here are the basics of Kids Skate Free: Societal Issue: childhood obesity Industry Issue: number of roller skating participants declining Strategy: provide kids coupons for free roller skating.

Association Management 40

Association Management Memphis Marketing Recruiting 40

Associations Now

FEBRUARY 8, 2017

Some groups are reexamining their membership strategies to bring down that barrier. Take, for example, the National Defense Industrial Association, which has more than 85,000 members in the defense and national security community. What challenges or struggles have you faced in recruiting and retaining government employees as members?

Iowa 40

Iowa Revenue Recruiting Recruitment 40

Holly Duckworth

JUNE 23, 2014

Member engagement, recruitment, and retention are fundamental activities that all membership organizations must master to ensure the growth and viability of their organizations over the long term. A few might ask me for what book I am taking on my vacation. Here is the 2014 Leadership Solutions International Summer recommended reading list.

Leadership 28

Leadership Recruiting Recruitment Price 28

Association Adviser

JUNE 17, 2014

Association career sites are great tools for recruiting new members and for engaging the passive job seeker that commercial job boards can’t tap. . CS: Career centers increase website traffic, generate non-dues revenue and increase membership recruitment opportunities, among other things. CS: Absolutely!

Newsletter 60

Newsletter Revenue Recruiting Recruitment 60