.orgCommunity

OCTOBER 8, 2019

Every week, I receive calls from association executives who are concerned about: Engaging a new generation – at first, these conversations focused on millennials, now the questions are about how to engage Gen Z, the fastest growing group of employees, customers, and voters. Gen Z thinks and acts VERY differently than Millennials.

Technology 40

Technology millennials Revenue System 40

Aaron Wolowiec

JULY 16, 2013

After serving as an association executive for more than 10 years, De Cagna launched his company in 2002 to challenge association boards, CEOs and executives to build their organizations to thrive in an uncertain future. It lays the groundwork for new strategies and helps association leaders plunge into a future that may seem murky, at best.

Innovation 100

Innovation Atlanta Leadership Cost 100

Membership Marketing

JANUARY 19, 2012

Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). How to Calculate Where your Membership is Headed. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). How much to spend for a member. (3). Membership marketing strategy. (17). Non-Dues Revenue. (1).

Marketing 40

Marketing Cost Price Survey 40