Optimist Consulting

JANUARY 31, 2013

Even being shortlisted will foster prestige – and an improved reputation – within your industry and community; will promote your company, products and people; and will enhance goodwill with your members and other stakeholders. Entering and winning awards can be a powerful marketing tool.

Press Release 100

Press Release Case Study Video Marketing 100

Idea Architects

JULY 23, 2012

custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community. in order to generate extra revenues. Since we are an advertising savvy people, I believe almost all of these efforts to attract our attention to a company’s name or products go almost unnoticed. As Thomas H.

Columbus 60

Columbus DC Louisville Houston 60

Association Adviser

DECEMBER 17, 2013

Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. Plotke lamented that associations tell her non-dues revenue is more important than ever. Can associations improve their IQ (innovation quotient)? What surprised us most in 2013?

Social Media 60

Social Media Sample New York City Revenue 60

.orgCommunity

OCTOBER 8, 2019

Identifying new markets and sources of revenue – relying too heavily on dues revenue can be catastrophic for associations. Diversifying the revenue base is essential to prepare for upcoming generations who don’t feel a traditional affiliation with their professional association. In this excerpt from our book, Association 4.0—Positioning

Technology 40

Technology millennials Revenue System 40