Associations Now
MAY 27, 2016
Some familiar brands have found they’re a great way to not only generate buzz and revenue (between $ 45 billion and $50 billion annually , according to a study conducted by Chicago-based marketing firm PopUp Republic) but also introduce and test new products. Our pop-up stores may be temporary, but they leave quite an impression.
Optimist Consulting
JANUARY 31, 2013
Even being shortlisted will foster prestige – and an improved reputation – within your industry and community; will promote your company, products and people; and will enhance goodwill with your members and other stakeholders. Entering and winning awards can be a powerful marketing tool.
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Idea Architects
JULY 23, 2012
in order to generate extra revenues. Since we are an advertising savvy people, I believe almost all of these efforts to attract our attention to a company’s name or products go almost unnoticed. Perhaps even more egregious is how organizations have conditioned their members and customers to get great products or programs at a.
.orgCommunity
OCTOBER 8, 2019
Identifying new markets and sources of revenue – relying too heavily on dues revenue can be catastrophic for associations. Diversifying the revenue base is essential to prepare for upcoming generations who don’t feel a traditional affiliation with their professional association. In this excerpt from our book, Association 4.0—Positioning
Associations Now
AUGUST 5, 2013
There are about 50 aspiring farmers in the ALBA program, which trains them in organic farm production, marketing, recordkeeping, labor law, pest management, and numerous other aspects of operating a small farm business. Since 2002, 90 ALBA graduates have begun their own independent farms off-site and are doing well.
Association Adviser
JUNE 17, 2014
CS: Career centers increase website traffic, generate non-dues revenue and increase membership recruitment opportunities, among other things. AA: How can an online career site help an association generate non-dues revenue? For instance, they’ll include a bullet that says: “Raised revenue 200 percent.”
Leading Learning
MAY 24, 2022
Facebook (founded 2004), LinkedIn (2002), and Twitter (2006) were still in their infancy at the point when we founded Tagoras, and sites like Instagram (2010) and TikTok (2016) had yet to come along. The Spread of Social. Marketing today is simply not the same game it was back in the Mad Men days.
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