2002 Products Revenue Strategy 
.orgCommunity
OCTOBER 8, 2019
Identifying new markets and sources of revenue – relying too heavily on dues revenue can be catastrophic for associations. Diversifying the revenue base is essential to prepare for upcoming generations who don’t feel a traditional affiliation with their professional association. In this excerpt from our book, Association 4.0—Positioning
Idea Architects
JULY 23, 2012
in order to generate extra revenues. Since we are an advertising savvy people, I believe almost all of these efforts to attract our attention to a company’s name or products go almost unnoticed. Perhaps even more egregious is how organizations have conditioned their members and customers to get great products or programs at a.
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Association Adviser
JUNE 17, 2014
CS: Career centers increase website traffic, generate non-dues revenue and increase membership recruitment opportunities, among other things. AA: How can an online career site help an association generate non-dues revenue? For instance, they’ll include a bullet that says: “Raised revenue 200 percent.”
Association Adviser
DECEMBER 17, 2013
Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. Plotke lamented that associations tell her non-dues revenue is more important than ever. Bringing new products and services to the market (depending which industry we are talking about) can be slow.
Membership Marketing
JANUARY 19, 2012
Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Pricing Your Product, Service, or Membership. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). new products. (4). Non-Dues Revenue. (1). Push Product. (4).
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