Optimist Consulting

JANUARY 31, 2013

Ask your team for their thoughts and always get top level commitment from management/the board if appropriate. Finally, back up your entry with compelling customer endorsement or case studies which prove how solutions have really solved pain points, driven improvements or savings, and/or increased sales or revenue.

Press Release 100

Press Release Case Study Video Marketing 100

.orgCommunity

OCTOBER 8, 2019

Identifying new markets and sources of revenue – relying too heavily on dues revenue can be catastrophic for associations. Diversifying the revenue base is essential to prepare for upcoming generations who don’t feel a traditional affiliation with their professional association. In this excerpt from our book, Association 4.0—Positioning

Technology 40

Technology millennials Revenue System 40

Association Adviser

DECEMBER 17, 2013

Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. Kelly Donovan , Naylor’s team leader for online marketing, agreed. Plotke lamented that associations tell her non-dues revenue is more important than ever. What surprised us most in 2013?

Social Media 60

Social Media Sample New York City Revenue 60