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Membership Marketing Blog: Your Membership Value Equation
Membership Marketing
JANUARY 19, 2012
Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Eight Tips for Successful Membership Marketing. Does Wal-Mart Announce a Price Increase? Membership Recruitment. (4).
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