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Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Pricing Your Product, Service, or Membership. Eight Tips for Successful Membership Marketing. Eight Tips for Successful Membership Marketing. Does Wal-Mart Announce a Price Increase? Non-Dues Revenue. (1). price testing. (5).