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Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

JANUARY 19, 2012

Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). Tony Rossell.

Marketing 40
Marketing Cost Price Survey 40
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Big Data: Big Headache or Big Opportunity for Associations?

Association Adviser

JANUARY 21, 2014

.” Melia said never waste an opportunity to get good feedback from your members, but do it in short digestible bites, such as by adding a question to your dues bills, product shipments or annual conference surveys. “We do lots of very short surveys, but just one annual member feedback survey.

Survey 60
Survey Analysis Oakland Innovation 60
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